Billboard & Hoarding Printing

One of the most recognisable forms of advertising is the billboard (or hoarding). While radio and television viewers may fluctuate, Britain’s roads and thoroughfares are as busy — if not busier — than ever before, guaranteeing a steady stream of viewers each day.

Read the FAQs below for answers to some of the most commonly asked questions around billboard printing, or speak to our experienced staff by ringing 01332 299553.

FAQs

What is billboard advertising?

Billboard advertising uses large posters (typically from 1.8m x 1.2m to 3m x 12m) placed in areas of high traffic (either footfall or vehicular) to promote goods or services.

What are advertising hoardings?

A ‘hoarding’ is the name for a temporary fence of the type seen around building sites. These are usually made from wooden boards and often feature advertising messages. In the UK, the word hoarding is used for any boarding used as advertising — the word being equivalent to ‘billboard’   

What resolution image do I need for billboard printing?

For materials intended to be read at arm’s length, such as brochures, flyers or business cards, 300dpi is standard. However, for images that will be seen from a distance, especially those observed from a fast-moving car, anything from 70dpi to 150dpi is acceptable.

Where can billboards be placed?

Once you have commissioned you billboard to be printed, you need to think about where it will go. Billboard rental coast are affected by location, so you will have to think about what is the most cost-effective position for your billboard.

The optimum locations are areas of regular high traffic, preferably on a commuter route. Smaller billboards can be placed:

  • On bus shelters
  • On phone boxes
  • In shopping centres

The premium positions for larger billboards are those areas where traffic is moving more slowly, giving commuters a chance to absorb the message.

To find out more about the large format printing on offer at Purely Digital, click here.

WE ARE A RESPONSIVE PRINT COMPANY WHO DELIVER QUALITY INTERACTIVE MARKETING MATERIALS. WE BRING YOUR DESIGN IDEAS TO LIFE, MAKING YOUR BUSINESS LOOK GREAT!

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