Printing Business Cards: Stamping Your Mark on the Business World

02 February 2017

We have a huge amount of experience printing business cards, whether you’re after something simple and low cost or want to spend a little extra on a calling card that is really special.  

Check out some of our business card work in the gallery.

What finishes are available for my business card?

Matte

A standard non-shiny laminate that can look simple and elegant with the right design.

Gloss

A laminate that produces a shiny, reflective look, much like the page of a magazine. Produces a lively finish that makes colours stand out.

Foiling

Used to create a metallic effect on certain words or logos. The result can appear expensive and tasteful. Also extra pressure can be applied to indent the foil into the paper. Matt and Clear foils can also be applied

Embossing/ Debossing

Produces raised or indented ridges in the pattern of your choosing. Like foiling, gives an expensive feel.

Die-Cutting

Can be used to cut out specific shapes in your business card, creating a memorable off-the-wall designs.

Duplexing

By laminating two sheets, you produce a think, luxurious card. Using different colours for each sheet can create interesting multi-textured designs.

Triplexing

Triplexing a business card with a single, more eye-catching colour in between two more sedate colours creates an eye-catching and professional effect.

Spot UV

This involves using special UV technology to affect the laminate on specific areas of your card, leaving only those areas shiny.

Find out more about print finishes here.

How to design a business card

You have the option of bringing in your own designs for us to print or allowing our experienced team to design the cards for you. Our staff will be happy to listen to your needs and go through all the options with you.

 

If you would like to discuss ideas for a new set of business cards, contact us and a member of staff will be happy to explain what’s on offer.

 

 

What to remember before bringing in your print design

If you are bringing in your own design, remember to make sure your design software is set up for this kind of work. Remember to:

  • Keep all your key copy at least 5mm from the trim edge
  • Work at 300dpi for best image reproduction
  • Ensure you maintain a minimum size for your typography to maintain legibility
  • Design in CMYK unless you’re working exclusively with spot colours

To find out more about how to get your designs ready for print read our specific guide to print-proofing your documents.

What information should business cards include?

Deciding what information needs to be on your business card isn’t always straight-forward. The main rule to keep in mind is that it should strike the appropriate balance between making an impression and ensuring the information is clear.

Essentials:

Name and Job Title

Put the name you would like people to call you – if you go by Dave, put Dave – business cards are a way of introducing yourself to people and asking them to get in contact. There’s nothing wrong with being friendly and personable, and using the name you actually go by avoids awkward reintroductions.

Make sure your job title accurately describes what you do so a prospect isn’t confused about your role and what you can offer. Your business must clearly explain who you are and what you do – put a simple understandable job title on the card. Use the title that describes your main function.

Contact Information

Contact information should be clearly presented and several ways of getting in contact should be provided – a number, email address and website URL is the minimum – a geographical address is convention. If you have a direct line then provide this number, likewise do not provide a general email address for your company, provide your own.

If you have a useful, active social media account then considered providing this on the card, but don’t do it for the sake of it.

Logo

A logo helps brand consistency and can help inform the design of your business card. It should be included somewhere if possible.

Design Tips:

  1. Don’t make it too cluttered

White space is incredibly important in designing a business card – so decide what information you actually want to provide on the card. If there’s too much to read and information isn’t set out clearly, no one will want to use the card.  

  1. Play on the limited space

If you can approach the size and shape of the business card as an opportunity rather than a hindrance, your design will be all the better for it. Don’t design for a larger canvas and then try and squeeze everything on to a 6x4 cm business card.

  1. Get creative with finishes and materials

The small size of a business card can seem to limit options, but the truth is there are so many ways you can be inventive with business cards. Your printer can help you think through the design so you can make the most out of what’s on offer. Here’s a really clever use of finishing that we like:

  1. Use colour and patterns effectively

You have very little space to play with, and that means you can’t do extensive illustration, but you can make clever use of colour and patterns to make your card a little bit different. Try to keep a coherent theme in mind; for example, if you offer gardening services you could use a grass effect on your paper, like this one:

  1. Get a theme

Some of the cleverest business cards are far more about concept than they are fancy finishes or expensive materials, like the following, which plays on the cliché of the low paid writer:

These next business cards for a hairstylist might cost a little more, but are incredibly effective in their theme and actually offer the customer something they can use:

How thick should business cards be?

Generally you want a paper that is around 350–400 gsm. Thicker cards tend to look higher quality and more professional — after all you don’t want your card to fall apart in a potential client’s hands or wallet! Duplexed and triplexed paper is incredibly popular for business cards.

Why business cards are important

A business card, in an increasingly digital world, gives you much more chance to be remembered. It is tangible and real; it cannot be deleted or erased and will turn up long after you have given it out, reminding the recipient of their encounter with you.

A business card is not only an effective prompt to get people to contact you — passing a physical object that feels, smells and looks a certain way has a psychological sticking power that an e-mail, or digital message doesn’t. This is because more senses are engaged during the transmission, so there’s more chance of making an impression — studies prove it.

 

If you are interested in a set of new business cards, contact us and we will talk over some options with you.

 

 

Find Out More About Printing Business Cards:

Corporate Printing and What We Can Offer

Get Noticed: Five Really Creative Business Card Designs

Purely Digital’s Gallery of Work

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