Archive for April, 2012

Charity Calendars

Wednesday, April 18th, 2012

Charity calendars are a particular way of raising money for worthy causes that has grown in popularity considerably over the last few years so that there are now innumerable calendars to choose from if you want to support a charity or cause.  The idea has become popular as it is a money raising scheme that has proved itself to work and bring in donations.  The calendars are usually produced by the particular charity or organisation that is trying to raise the money for whatever cause or reason.  There are many ways in which you can raise money for your organisation but producing a calendar can be an enjoyable thing to do and can help to get more people involved with the project.  You may be able to increase awareness of your cause if you sell your calendars and these are then put up in homes and offices where people who might not have been aware of you can see them.

The starting point for most calendars is deciding what the calendar should consist of and how the subject matter should be approached.  Some charity calendars contain pictures which are of a serious nature whereas others have pictures of a more humorous nature.  A common theme amongst calendars is for them to consist of posed photographs of members of the organisation or team depending on who it is who is producing the calendar.  Many of these photographs are “naked” photographs which consist of people in carefully arranged poses so as to keep everything decent.  The idea is that these are meant to be taken in the spirit of humour and provide amusement to the people viewing the calendar as it is likely that they will know some of the people involved with it.  Other calendars will consist of landscape photographs or pictures of people and things that are relevant to that particular charity or organisation.

As most charity calendars are produced for a small number of people or a particular target audience they are usually done as a short run print in order to avoid the charity or organisation being left with an excess of calendars that they are unable to get rid of.  If the short run print is a success then a reprint might be considered if there is sufficient interest and demand for it.  Many charity calendars are produced on a budget but are still of a high quality and many are wire bound so that they are strong enough to actually be used and hung on the wall.  If a calendar is wire bound then it has more strength and resilience and is unlikely to fall apart easily.

Producing a charity calendar for a fund raising event can be a fun thing to do for all those involved whether as models posing for the photographs or being involved with the organisation and production.  No matter what the cause or charity a calendar is very often used as it works particularly well at raising donations; schools, charities, churches and councils all make good use of the idea for their individual fund raising needs.

Advertise Your Event

Wednesday, April 18th, 2012

If you have an event organised then you will know that you need to raise your profile and make people aware of your event and make sure that your target audience get the message.  Whether you are organising a jumble sale, school fair or corporate event advertising can make a considerable difference and be crucial for the success of your event; if nobody knows about your event then nobody will bother showing up for it.

There are a variety of ways in which you can raise awareness of your particular event including the use of flyers and posters which you can have produced by a digital printing company.  Many companies offer a service of short run digital printing so that you can get a small number of promotional materials for a good price.  If you decide to use flyers then you need to make sure that you print a sufficient number so that enough people are informed about the event but at the same time you don’t want to have too many printed as then you will be left with an excess of flyers that are surplus to your requirements and unable to be reused.  Finding the balance between too many and too few flyers is pivotal for increasing people’s awareness and getting enough attention.  The flyers will need to be eye-catching and look interesting but not too overbearing or too colourful as this may put some people off.  You need to make sure that all of the vital information is printed on the flyer including the name of the event, the time and date and the location as well as any relevant contact details or website addresses.  There is no point in ordering a quantity of flyers from a digital printing company and then discovering that you have omitted to include a vital detail such as the start time.

As well as ordering a supply of advertising flyers you might also want a number of posters.  The posters will need to have most of the same information as your flyers but they can be larger and more colourful as these can be placed in prominent positions in locations near the venue of the event as well as at the event itself.  Your flyers should be handed out and posters put up in plenty of time before the date of your event as you want people to be aware that it is coming up and make plans to attend.  There is little point waiting until the morning of your function to put up the posters as by then it can be too late and you will not attract the attention of anywhere near as many people as would by putting them up plenty of time in advance.  You might decide that as well as flyers and posters you want to send out direct invitations to key people or local residents in order to raise your profile and increase the chances of people taking notice and coming along.  If you only need a small number of invitations then you could make use of short run digital printing.  Advertising your event efficiently and professionally will give you a much better chance of being successful.