Business cards can be difficult to get right. At a networking event, a person can receive so many business cards which all look exactly the same as the next, so it is important to make yours stand out from the crowd and to get your business card out for everyone to see.
A great idea for a business card is to include an image, such as your company’s logo or a picture that is relevant to your skills. Using bright colours and bold fonts can make a business card eye-popping and individual, however it is important to strike the correct balance between subtle and confusing. If too many colours or too much detail is used on a business card, it can make it difficult to look at or can disguise the information.
A tip for business card giving is to always have too many. There can be nothing worse than many people asking for your business card and finding that you have run out, as it could mean a loss of a potential buyer or investor in your company. A digital printing company have the facilities to print out as many as you need on the right kind of paper, and some can offer services such as laminating to make your card both protected and attention-grabbing. Digital printing can be a great tool in business card production.
It is necessary to make sure that all the necessary details for your business are on the card, and that the most important (such as your name, what you do and contact details) are highlighted so they stand out—such as making the font bigger or changing the colour.
Leaving business cards in strategic places can be a clever way to get ahead with business, and targeting the correct places can mean an increased interest in your company. Leaving business cards in places where people spend a lot of time, such as cafes, doctors’ waiting rooms or pubs could be beneficial as they may want to read something to pass the time. A business card is for the opportunist, and there could be many opportunities to get your business recognised throughout the day.
A business card is a simple tool that could bring in lots of money if correctly distributed, and it is usually up to the individual to distribute them to the world, and the more that are out, the higher the chance of new business!