Using colour in branding is a critical element that can impact how a brand is perceived by its target audience. For example, if you want to portray yourself as a masculine brand, then colours like red and black would work. However, green and yellow are often associated with more feminine and friendly brands. Different colours can evoke other emotions, and understanding the psychology behind each colour can help brands create a more effective and memorable brand identity. Below, we discuss what colours mean to each audience and why it matters for your brand regarding colour printing.
Colours in printing: Starting with Red – Danger or passion?
Red, for example, is often associated with passion, excitement, and urgency. Whilst English students and teachers will talk about red being thought of as dangerous, in terms of branding, there is an element of speed and excitement. As a result, brands that use red in their branding, such as Coca-Cola or Netflix, may be trying to convey a sense of energy or speed to their customers. Perhaps the best example would be an F1 team like Ferrari. The Ferrari brand is often associated with red, and speed. It’s a prime example of why colours matter in branding. All Ferrari-printed stationery and merchandise is also in red.
Have trust in blue
Blue, on the other hand, is often associated with trust, reliability, and professionalism. Brands like IBM and Dell use blue in their branding to convey a sense of stability and trustworthiness. Being trustworthy and reliable is important for technology brands, so we can also add Hewlett Packard as a prime example of using blue to add trust to the customer. Even their merchandise and some laptops come in blue, but it is the stationery which is always printed in the colour blue. Interesting!
Grow your brand with Green branding
Green is associated with nature, growth, and sustainability, making it a popular choice for health and wellness brands or those promoting eco-friendly products. Companies like Whole Foods or The Body Shop use green branding to appeal to environmentally-conscious consumers.
Yellow for happy, creative social media brands
Yellow is often associated with happiness, optimism, and creativity. Therefore, brands that use yellow in their brandings, such as McDonald’s or Ikea, may be trying to convey a sense of playfulness or creativity to their customers. Purely Digital often deal with clients who want their leaflets and flyers to have a tinge of yellow on them.
Black for business cards and luxury brands
Finally, black is often associated with luxury, sophistication, and exclusivity. Brands like Chanel or Apple use black in their branding to create a sense of elegance and exclusivity. Black is often the go-to for businesses with business cards, also. Many printing companies, including us, often receive requests for business cards to be printed in black.
Printing in Colours – Why it is important for your brand
Understanding the psychology of colour in branding can help businesses create a powerful and effective brand identity that resonates with their target audience. By carefully choosing colours that align with their brand values and messaging, brands can create a visual identity that looks great and communicates their brand’s personality and values to their customers. It’s all good and well being visible online, but you need to convert the customer as well. The right colours and branding can help convert users and visitors to your website. Digital marketing and branding will always go hand in hand!
Why is colour psychology so important in branding
In conclusion, understanding the psychology behind colour in branding is critical for businesses looking to create a solid and compelling brand identity. Different colours can evoke other emotions and associations, influencing how customers perceive and interact with a brand. By carefully selecting colours that align with their brand values and messaging, businesses can create a visual identity that looks great. This helps them to effectively communicate their brand’s personality and values to their target audience. By leveraging the power of colour psychology in branding, businesses can differentiate themselves from their competitors. Plus, they are able to build a stronger connection with their customers, and ultimately achieve tremendous success in the marketplace.
Contact Purely Digital about printing in colours
Speak to Purely Digital about the right printing materials for you. We are full of creative print ideas which could help enhance your printed promotional material. Find us at the details below and we’ll see just how much we can help you!