Archive for August, 2023

What are the benefits of NFC Print Marketing?

Saturday, August 12th, 2023

If you have not heard of NFC print marketing, then this is your lucky day. 2023 may just be finishing, but 2024 shows no signs of the print marketing industry beginning to slow. Businesses striving for growth must extend their reach through robust online marketing strategies. That’s why it is important to look at the benefits of NFC print marketing. And Purely Digital have experience…

While digital methods effectively broaden horizons, integrating Near Field Communication (NFC) marketing can add a compelling edge. NFC, a proximity marketing strategy, involves interaction with physical objects embedded with NFC stickers. Working at close distances, these stickers open avenues for unique marketing possibilities. Below, we have a look at the ways NFC can enhance your marketing campaigns with a numbered list.

1. Elevate Engagement with NFC Tags

Businesses can elevate customer engagement by integrating NFC labels into products and store spaces. For instance, embedding NFC digital tags into clothing labels allows customers to tap for additional information, such as matching items or alternative colour schemes. Samsung, for example, showcased phone features through NFC posters, enhancing engagement and creating brand awareness.

2. Showcase More Products

Overcome the limitations of physical retail space by using NFC tags to direct customers to online inventories. Encourage on-site engagement with vouchers, bridging the gap between in-store and online purchases.

3. Craft Interactive Advertisements

Enhance engagement through interactive advertisements by deploying NFC stickers on signages and banners. Customers can tap to access detailed product information, videos, store locations, and more. Offer incentives, such as vouchers, to further drive participation.

4. Connect Customers to Loyalty Programs

Leverage NFC at checkout kiosks and POS machines to enrol loyal customers in loyalty programs seamlessly. This creates added value for customers and fosters brand loyalty.

5. Access Product Reviews and Ratings Instantly

Bridge the gap between online and in-store shopping by allowing customers to tap NFC stickers to access online reviews. Positive reviews can influence purchasing decisions, while negative reviews can be addressed in real-time.

6. Tap to Learn About Products or Services

Offer a contactless way to provide detailed information about products or services through NFC tags. This includes product descriptions, warranty information, manuals, and allergen details for food products.

7. Encourage Repeat Sales

Integrate NFC stickers into product packaging, enabling customers to tap and reorder online. Use this feature to drive traffic to the website and introduce voucher codes for enhanced customer loyalty.

8. Gain Surprising Insights

Utilise NFC technology to gather customer engagement data and gain insights into product usage patterns. This information can optimise advertising campaigns by timing them to align with store product availability.

What are the benefits of NFC Print Marketing?

NFC technologies emerge as powerful allies in the realm of marketing, complementing existing strategies and enhancing overall campaigns. With its versatility, offline functionality, and user-friendly tap-to-transfer data, NFC stands out as a robust business tool.

As you embark on this journey, partnering with reputable suppliers like Purely Digital ensures a seamless supply of NFC business cards and tags, facilitating the integration of this innovative technology into your marketing arsenal. Plus, with Purely Digital, every order contributes to tree planting—a sustainable printing approach to business growth. Elevate your marketing game with the simplicity and effectiveness of NFC technology.