Environmental awareness and the idea of trying to become as environmentally friendly as possible is something which is beginning to affect most aspects of everyday life; from governments to kettle manufacturers everybody wants to be seen as being green and doing what they can to look after the environment.  It is good that so many people are concerned about the welfare of the environment and the planet but can have environmental awareness actually do anything to improve and increase business?

The scale of the impact that being environmentally aware will have on a particular business will rather depend on what the business is and the type of thing that it does.  For some companies, it might simply not be possible for them to become more conscious about the environment due to the nature of what they do.  For example, it would be rather difficult for oil companies to start promoting themselves as being environmentally friendly as most people would simply dismiss the idea that an oil company could be concerned about the welfare of the planet.  For other companies, though there may be small but successful steps that they can take such as changing their printer paper to paper which has been approved by the FSC®.  Even the simple steps can make a difference and help to lessen the damaging impact that an individual company is having on the environment.

Printing and publishing is one area of the industry which can make a real difference in how it operates in order to become more conscious of the environmental impact.  Not all companies use paper products which have come from responsible sources but if they sign up to the Forest Stewardship Council and only use FSC approved products they will immediately know that they are doing what they can to be responsible and this can then lead on to customers being more willing to use their services.  If a customer is looking for a digital printing business to do some work for them they will find that there are many to pick from and so will want to whittle down their options to find the best one.  One of the factors which can play a part in the decision is whether the company takes environmental factors into consideration or not.

Not all companies have to take their impact on the environment into consideration when running their business and many who should don’t want to have to bother thinking about it; the ones who do consider it, often find that this can have a positive effect on the business and be a financially sound idea.  The process might involve more work and some difficult and costly decisions to become more environmentally friendly but it can help improve business as people will see the dedication and realise that it is a company which genuinely cares.

To make certain our prints are up to standard we ensure they are printed on FSC paper, as well as being 100% ECF Virgin Fibre. Although we are no longer FSC accredited, we have instead chosen to assign the fees paid through the administration of the FSC, to a scheme with the Woodland Trust called the Carbon Capture Scheme. You can read all about the Carbon Capture Scheme on our Purely Green page.