Archive for the ‘Purely Digital Blog’ Category

Why Business Cards Can Be Good For SEO

Tuesday, July 5th, 2022

Business cards have always been a staple of an entrepreneur or businessperson’s life. Whether it be passed around at networking events or slipped through someone’s door, it is a great way to ensure they are remembered. Some keep it simple and just go for a standard business card. This contains names and contact details. Other companies and employees liked to go a bit more out there. They were fans of glossing up the cards, which was slightly more expensive, but did mean that they stood out from the crowd. However, there was no right or wrong way to do it, it was all about keeping in touch with your brand.

Business cards printed by Purely Digital

Nowadays, there has been such an advancement in technology, that business cards can be beneficial for your website’s SEO. How does that work? We can hear you asking. Well, continue reading and we’ll explain what to do to make the most of your business cards.

What makes a good business card?

A business card is your first point of call with a potential client. In a world where first impressions are everything, a business card can make or break that working relationship.

Functional and correct

Let’s start with the obvious when discussing what makes a good business card. It needs to be proofread and contain no grammar or spelling mistakes. With a small amount of text, these will be easy to spot. Spelling and grammar usually signify carelessness, and as business cards are an expense, you need to make sure they are done correctly the first time.

A functional business card does not even have to take up a huge chunk of your budget. Purely Digital make sure we get a full brief from you before providing a detailed quote. As long as the spelling is correct and the details are on there, we can help you shout about your business to potential leads.

Informative business cards

For it to be functional, it needs to be correct. Next up, it also needs to be informative. You’d be surprised how many people order business cards with just their company name on them. No acknowledgement of any contact details. That’s great and all, but how is someone supposed to remember you or get hold of you? It might have been a great pitch, but that card is likely to end up in the bin or be used as a ruler on someone’s desk.

Stick in the memory

A lot of business stationery tends to end up on someone’s desk at home or in the office. Whilst this can be a good thing, you do not want it to be a paperweight until something better comes along. You want your brand to be remembered. At that networking event, a lead was mesmerised by your card because your card was unique and importantly high-quality.

That’s the thing with business cards and any stationery, the designs can be fantastic, but it is also about how it comes out in the print. A sub-standard printing service can be of detriment to your business.

With Purely Digital, we only deliver a high-quality printing service, meaning your branded stationery and business cards will be built to impress. Check out some examples below.

How can Business Cards be good for SEO?

So, we’ve talked about the design and what needs to be on a business card to make it stand out. We know that they need to be informative, functional, and memorable. Well, now they can do so much more.

SEO stands for Search Engine Optimisation and is all about the quality of your website. Your website needs to be optimised to get traffic to your site. You also want your audience to be engaged on your site and not click off straight away. This all sounds great, doesn’t it? But how on earth do business cards impact your digital website?

QR codes on your business cards

It’s 2022. The digital age has arrived. A lot of digital marketing agencies are now starting to catch on to just how much innovation there can be with business stationery. Although it is always good to have glossy pens, notepads, and cards, they can also be efficient in your marketing strategies.

On business cards today, you can have your name, your company and then a QR code. Plus, your logo to make it eye-catching of course! But you do not need to fill up your card with details anymore. An agency or business can simply build a landing page or contact form with a designated URL. From there, a QR code can be generated onto the business card. At a networking event, all you’d then need to do is provide a business card to a potential lead and they can scan the QR code using their smartphone. Once that’s generated, the contact form will load up on their screen and they can fill out any details and information that they feel necessary.

It really is that simple. It can stop the to-ing and fro-ing between emails and ensures people have the right emails etc. So once that person goes home with your business card, if they’ve not already, they can just load up the contact form and get in touch that way. Simple!

But how does this help SEO?

Well, it’s a fine way of getting people onto your website. At the end of the day, all Google wants to do is see what people think of your website. If more people are heading over to the domain and are filling out forms, then they are spending time on your website. That’s the main aim of SEO, and the most finite way of ensuring your website is seen by other companies.

For more information on designs, styles, and types of business cards, check out Purely Digital’s business card product page and get in touch for a quote.

2022 – An alternative way to share your passwords

Monday, June 6th, 2022

Cybersecurity has never been more important for businesses around the world. Since the coronavirus pandemic rocked the world in 2020, many companies have opted to work remotely. Although this clearly has plenty of benefits, there are also some negatives to consider which could impact your business.

There are arguments for and against working remotely, mainly relating to efficiency and trust, but other aspects need to be considered. This includes cybersecurity and how safe working digitally can really be for your business. A recent study by Tessian found that one-third of employees admitted they had picked up bad security habits while working at home, but 89% still expressed a preference for working remotely during the week. One-quarter of employees also said they would not report mistakes. IT leaders, therefore, need to address changes to employees’ security habits if they are to continue hybrid working arrangements without the huge risk to the cybersecurity of the business.

The need for increased security measures hasn’t escaped us here at Purely Digital; that’s why we’ve been helping companies transfer their passwords physically, both helping companies strengthen the passwords used by employees and reducing the risks of them being intercepted by cybercriminals. Sounds interesting, doesn’t it? Carry on reading to learn more about sharing passwords in the form of scratch cards with Purely Digital.

How can you physically transfer a password?

We are well beyond the age of writing down a password on a notepad and handing it over. Instead, many companies opt to use password manager tools which are encrypted to ensure that passwords are kept safe. However, whilst these are a good idea, they are only good once you have stored and saved the password.

The tricky part for many companies is sending passwords to individuals electronically and digitally. If, for example, you want to send someone a password and logins via email, it can end up in the wrong hands. The sender may accidentally email the wrong person, or the message may be intercepted by a cybercriminal.

Well, that no longer has to be the case. In recent years, IT departments have opted to send passwords via mail to their employees. This is more secure than it sounds! Passwords can be sent as a scratch card making it a completely secure way to send and receive this information. If passwords are received with any part of the scratch-off panel removed, they are void, if not, you know they have not been seen by anyone other than the intended recipient.

Tim Sandler, Tession CEO and co-founder said that “IT leaders need to prioritise building a security culture that empowers people to work securely and productively and understand how to encourage long-lasting behavioural change over time if they’re going to thrive in this new way of working.”

Using scratch cards to communicate secure passwords and log-in information is a great way to reinforce your company’s serious attitude regarding the importance of online security and are a user-friendly way to exchange information with employees, encouraging them to consider and change their own behaviour in relation to cybersecurity.

How do Purely Digital scratchcards work?

Scratch cards work as a powerful marketing tool for your business; but they don’t have to be used or considered purely marketing tools. At Purely Digital, our scratch card service has helped clients worldwide create innovative marketing campaigns for their businesses.  However, using them to exchange secure information is becoming increasingly popular; and because of our expertise using them for marketing promotions, you can be confident that they can be beautifully designed, with gold or silver scratch-off areas, to reflect the branding and values of your business too. Take a look at our Purely Digital scratchcards product page to see what we are talking about.

A scratch card does not always have to be about winning the lottery and a million pounds (although that would be nice!). So let Purely Digital scratchcards help you keep your passwords safe and secure via transferring them through physical cards.

Example of security code

Ideal for start-ups

Some companies will have state-of-the-art cyber and network security. However, as a small start-up or a company with a small budget, it is unlikely you have extensive security protocols in place. You might be sharing passwords over email or via a spreadsheet, for example.

This should be a big no-no. Although we don’t proclaim to be cybersecurity experts, Team Purely is fully aware of the pitfalls of sharing confidential data over the PC. We are so keen to let companies know of the password sharing available ideas. With remote working becoming increasingly popular, it has never been more important to be more protective of your passwords. The money spent on password sharing scratch cards will save you money in the long term, reducing the chances of your data being compromised.

We Love Quoting at Purely Digital

For us, there is no project too big or too complex. So get in touch, and we can help make your next project possible! Contact us here to see how Purely Digital can help you with scratchcards or other requirements.

Printed Vinyl Flooring – Stand out from the competition at your next Exhibition or Trade Show!

Wednesday, May 11th, 2022

Custom printed vinyl flooring can bring your exhibition stand to life and help you stand out from your competitors in a busy exhibition environment! After all the admin and logistics are sorted, carefully considering the interior décor at your show is vital to ensure you make the most of your space. 

Most exhibitors spend a lot of time thinking about the backdrop, shelving, display areas and items they want to showcase but completely overlook the potential of the floor area! If this is not considered part of your design, you are wasting a golden opportunity to create a complete brand experience for your customers or visitors. 

Our printed vinyl flooring is printed to your exact specifications, so you can be as creative as you please. For example, perhaps your brand sells swimwear, and you’d like the floor to look like you were walking on a Caribbean beach? Or safety equipment, so you’d like the customers to feel like they were walking on scaffolding high above a building or on a rope bridge above a valley?

Where has printed vinyl flooring been used before? 

Delighted customer; Doyen Tea, recently commissioned our bespoke vinyl flooring for the London Food & Drink Expo. Their flooring made customers feel like they were standing on a tea plantation, and it worked brilliantly as a talking point. “Customers commented on the creative use we had made of the floor space on our stand. It was completely different from the other vendors and gave our booth a really immersive look and feel – we are thrilled and are looking forward to using it at all our exhibitions going forward.”

Creative use of the floor space can really leave an imprint on a visitor or customer, meaning you maximise the marketing space available to you and help you stand out from your competitors in a busy, cluttered trade show environment. 

events printed vinyl flooring

Hard-wearing and durable, the flooring also still looks great despite the volume of footfall, and as it can be easily rolled up and stored in between shows, it’s a cost-effective solution too!

And it isn’t just exhibition space that can benefit from this innovative design solution. Read on to discover how a custom-designed vinyl floor can help your business…

Printed vinyl flooring in a retail environment

Custom printed flooring… whatever your business!

As you can see from the pictures above, this bespoke printed flooring option allows you to turn a blank canvas into something extraordinary. More examples are on our printed flooring product page, but hopefully, you get the gist… we can print the flooring to your exact specifications; you are in complete control, and the only limit is your imagination!

So where else could you use it? Where else could you turn an otherwise blank space into a remarkable and engaging marketing tool?

Bespoke flooring for Retail environments 

Make every inch of your retail environment work for you by transforming the otherwise blank floor space into something eye-catching! For the shop floor or perhaps even your shop window, creative use of the floor space helps not only enhance the products you have on offer, but also the overall shopping experience for customers, contributing positively to their understanding of your business! This could also be utilised in shopping centres, cinemas or outdoor areas to grab attention or advertise your brand. 

Retail printed vinyl flooring by Purely Digital

Museum Exhibition and Gallery spaces for custom flooring

Personalised vinyl flooring for museum and gallery spaces can really help create the staging for your display. It can also be the perfect way to guide visitors in a particular direction around your exhibit or separate specific sections and zones…. A great alternative to using floor tape! Not only will it look spectacular, but this type of printing also helps to contribute to the overall experience of your customers or visitors. Don’t worry; a custom printed vinyl floor does not mean you are stuck with it for life. On the contrary, that is the beauty of it. These floors can be used for travelling or temporary exhibitions and can be easily rolled up and stored between uses. 

Set design for Events, Stages, Films & TV

Our flooring can also be used as part of a set design to help create the look of a particular scene or brand a staging setup… the options are limitless! The flooring is robust, anti-slip, flame retardant and can be rolled up and stored if you are sharing show space with other artists or productions. 

Directional flooring for Hospitals and Healthcare

Our flooring is anti-bacterial, flame retardant and anti-slip! Perfect for healthcare facilities which are often vast and complex buildings that are difficult to navigate for patients. Utilising our flooring to help mark out waiting areas or different zones can be an invaluable tool for those who perhaps would otherwise struggle to read signage. Graphics, logos, colours, images and text can all be used to help define areas, offer directions, or perhaps provide some welcome fun for children to play on whilst waiting for appointments. 

Promote your brand with printed vinyl flooring

Great marketing can really make your business grow in the 21st century. You want to create eye-grabbing promotional brand materials that help you stick in the mind of your customers. There’s no point in delivering an excellent product or service if no one knows about it!

Talk to Purely Digital about custom printed vinyl flooring

Have a vision of what you want your flooring to look like? Talk to us at Purely Digital, and we can talk you through the brief of what we need. If you need inspiration, head to the bespoke vinyl flooring page. However, if you just want more details, fill out the form on our contact page or call us on 01332 299553.

Vivid Lamination – What makes it stand out

Thursday, June 27th, 2019

YOU ONLY GET ONE CHANCE TO MAKE A FIRST IMPRESSION, WHICH IS WHY CHOOSING THE BEST WAY TO MAKE YOUR BUSINESS OR BRAND STAND OUT CAN BE A CHALLENGING TASK. OUR NEW VIVID LAMINATION IS GUARANTEED TO MAKE A FIRST IMPRESSION THAT LASTS. 

We have taken our foil prints to the next level. From digital designs to a flawless print, we now welcome a new piece of equipment to the Purely family. The Matrix 530 Metallic Pneumatic will enable us to produce a much greater quality of print for our digital foil.

The magic behind this brilliant invention is in the pneumatic rollers with thermostatic temperature control. This makes a perfect combination with the heavy, even-pressured rollers and the precision heat; giving us the ability to minimise the amount of foil waste, making our prints more economically and environmentally friendly.

And it gets better! Not only is it more efficient, but we are now able to deliver foil prints on a wider variety of paper stock, coated and uncoated.

Obviously, everything has its own limit and the vivid lamination is no exception. There is certain uncoated paper stock that this method does not work well with; one, for example, would be popset paper stock, but other than that, as long as the print is no bigger than A3, the possibilities are endless.

Compared to the regular foil lamination, we’ve definitely noticed a huge difference in the quality of our prints. Whereas we previously needed to use lamination for the foiling process of the prints, we now no longer require it as the foil sticks directly to the ink that’s printed onto the paper stock provided and nothing else.

Now you may be asking, “if the foil sticks to the ink, would it stick to the areas you don’t want?” To answer this question, yes it would, which is why we’d first print the design that needed foiling onto the stock and once it is foiled, we would then print on the rest of the design, leaving a high quality and flawless finish.

This will undoubtedly make a first impression that lasts with your potential clients, and once you’ve experienced the look and feel of our Vivid Lamination prints, we know you will fall in love with it just as much as we have.

Here at Purely Digital, we pride ourselves on the quality of our prints, which is why we complete all of our prints in house. If you would like more details on our Vivid Lamination, check out our Foiling & Embossing page or contact our team today.

Purely’s Green Initiative

Wednesday, February 27th, 2019

WE ARE GOING PURELY GREEN! THIS MONTH WE HAVE SENT OUT WONDERFUL GIFTS OF JOY, AND WHAT BETTER WAY TO RECEIVE A GIFT THAN WITH A BIODEGRADABLE PACKAGE. 

As a well-established print company, we use a substantial amount of paper per year to create our bespoke prints. Although, with the current ecological changes, we thought it was time to take on our own green initiative.

We all play a key role towards our environment, but playing the right part is crucial. Even the littlest of changes can make a huge impact, whether you start cycling to work instead of driving or if you choose to recycle more, it all adds up.

We take our environmental responsibilities very seriously, which is why we’ve put the planet first. During Valentine’s, we sent out Valentine’s cards and pillow packs filled with heart sweets to our clients.

Becoming Purely Green – The first biodegradable plastic to appear on the market was in the 1980s 

When it came to making the pillow packs, we wanted to make sure they would be eco-friendly. In order to do this, we printed our pillow packs from 250gsm Symbol Freelife Satin stock. We guaranteed our pillow packs are completely biodegradable and recyclable. We always aim to avoid plastic packaging where possible to minimise plastic pollution.

There are many ways to make a difference to our environment, for example, we’ve changed our energy provider to a green energy provider called Bulb and we participate in the Woodland Trust’s carbon capture scheme. If you would like to learn more about why Purely Digital is going green, and what changes we are doing to make a difference then visit our page, Purely Green, to get the full coverage.

Here at Purely Digital, all of our products are printed and finished in-house to guarantee they are finished at the highest quality standards. To make certain our prints are up to standard we ensure they are printed on FSC paper, as well as being 100% ECF Virgin Fibre.

The Secret Dining Company – Case Study

Friday, June 15th, 2018

“Purely Digital demonstrates excellent knowledge of our industry as well as being able to offer all the services we require, at a high quality and standard.”

 

~Martin Roper, Director, The Secret Dining Co~

 

Since 2008, Purely Digital Limited has worked with a wide range of clients in the food and drink industry. We have been privilege to work alongside some of the top restaurant chains plus local breweries, of which a majority we still work with today. We have a deep understanding of the needs your company within this industry will face, which is why we provide high quality digital prints in a changing marketplace. We have the structure and flexibility in place, ensuring that our clients’ deadlines are always met regardless of how tight the turnaround may be on occasions.

‘The Exeter Arms’ is part of a group of pubs within the Derbyshire area. They required a spring menu printed to the highest quality, without risking the chance of any graphics being compromised in the process. The finish we provided met every expectation.

The ‘Silk Mill Inn’ is also a member of the group of pubs within the Derbyshire area. They required a loyalty card to give back to their loyal returning customers. We were able to provide a brilliant print service, giving the loyalty cards a high quality finish.

“All projects were seam-less and painless. They are prepared to go the extra mile and assist with quick deliveries and consistently hit deadlines even if they are tight.”

 

Not forgetting ‘The Crossing’ in Burton on Trent and ‘The Rectory’ in Chesterfield whom are also part of this group. The group is known as ‘The Secret Dining Co’, which is owned by Martin Roper, not to mention that a small local brewer from derby, ‘Dancing Duck Brewery’, provides the ales.

‘The Secret Dining Co’ takes great pride in themselves on serving real ales, artisan ciders and cutting edge British cuisine. Aiming to provide “the charm of a rural pub in the urban sprawl of the City Centre”.

With outstanding standards for their own food and service, it is only fitting that the client would expect the same standards from their print partner when it comes to the finished product on top of their customer service.

Purely Digital provides a wide range of services for all the pubs, including:

  • Menus
  • Loyalty Cards
  • Invitations
  • Collection Cards
  • Leaflets
  • Gift Vouchers

Purely Digital print, pack and distribute all items to the establishments directly.

“We would recommend Purely Digital to any company looking for a printer who can deliver efficiencies, high quality and excellent customer service.”

 

 

Got a print project in mind?

Call us on 01332 299553

We are a responsive print company who deliver quality interactive marketing materials. We bring your ideas to life, making your business look great. Drop us a line or get in touch to discuss more and obtain a quote here