Archive for the ‘Purely Digital Blog’ Category

Branding for Businesses | How Purely Digital can help your Company

Thursday, October 12th, 2023

Integrating Purely Digital strategies, such as providing companies with printed stationery and scratchcards, can enhance your business visibility and growth. As we all know, business branding is pivotal in shaping a company’s identity and impact in competitive industries. From fostering a sense of professionalism to enhancing customer engagement, these offline tools offer a multifaceted approach to brand development. Here’s how Purely Digital can significantly benefit your company with a focus on branding for businesses.

Professionalism and Brand Cohesion

Printed stationery, encompassing business cards, letterheads, and envelopes, creates a professional and unified brand image. This tangible representation establishes a robust first impression and bolsters credibility among potential customers.

Memorability and Recall

Well-designed printed stationery featuring unique visual elements like logos, colours, and fonts leaves a lasting impression. This boosts the likelihood of your business being remembered when potential customers require your products or services.

Networking and Referrals

Business cards are practical networking tools, facilitating easy sharing during events or encounters. By providing contact information in a tangible format, you increase the chances of receiving referrals or future business opportunities.

Offline Marketing Reach

Despite the prominence of digital marketing, only some are consistently online. Printed stationery provides an opportunity to reach individuals who prefer traditional communication methods or lack regular internet access, ensuring visibility in various contexts.

Tangible Promotional Tools

Utilising scratchcards as promotional materials engages customers and creates excitement. Whether included in direct mail campaigns, distributed at events, or used as incentives for purchases, the interactive nature of scratchcards generates curiosity and customer participation.

Cost-Effective Marketing

Printed stationery and scratchcards offer cost-effective alternatives for small businesses compared to some digital advertising channels. They provide tangible returns on investment, potentially generating leads, referrals, and brand recognition over an extended period.

Local Targeting

Printed stationery facilitates focused marketing efforts, allowing small businesses to target specific geographic areas. Distributing materials in local neighbourhoods, community centres, or events helps build brand awareness among the target audience, increasing local customer acquisition.

Brand Consistency

Printed stationery maintains a cohesive brand identity by ensuring consistent branding across different channels. This consistency reinforces your business’s values and message, from design elements to colour palettes.

Customer Engagement and Loyalty

Incorporating scratchcards into your marketing strategy creates an interactive customer experience, fostering brand loyalty. Customers perceive your business as fun, generous, and customer-centric, enhancing their connection with your brand.

Differentiation from Competitors

When discussing branding for businesses in a saturated marketplace, eye-catching printed stationery helps your business stand out. Unique designs make your business memorable, and establishing a distinct identity distinguishes you from competitors.

Offline Relationship Building

Printed stationery adds a personal touch to business interactions. Sending personalised thank-you notes, handwritten messages, or invitations on printed paper fosters more robust relationships with customers and partners, demonstrating commitment and appreciation.

Contact Purely Digital to enhance your business growth

Reach out to sales@purelydigital.co.uk to see how we can help enhance your business branding. We’d love to hear from you and give you a quote.

Green Printing Revolution at Purely Digital

Tuesday, September 12th, 2023

At Purely Digital, we’re leading the charge in transforming the printing industry with sustainable practices. Owner Andy’s passion for eco-friendly technologies has propelled us to offer greener and more efficient printing solutions. Become a sustainable business thanks to green printing services from Purely Digital. We’re here to help you grow your business. Here’s how we’re making a difference at Team Purely.

At Purely Digital, we’ve embraced sustainable printing machines for various reasons. Please read on to see them below.

Environmental Benefits

Our machines use less energy, produce minimal waste, and utilise eco-friendly inks, contributing to a healthier planet.

Cost Savings

Not only is the Purely Digital team eco-conscious, but these machines are also cost-efficient, leading to lower bills and reduced operational costs.

Enhanced Productivity

Designed for reliability, our machines minimise downtime and the need for maintenance, ensuring a smooth workflow.

Healthier Work Environment

Our sustainable printing machines promote better indoor air quality with fewer harmful emissions, benefitting our team and clients.

Positive Reputation for Your Brand

By choosing sustainable printing, companies enjoy several advantages. Here are some more reasons to become a sustainable business thanks to green printing services from Purely Digital.

Consumer Demand

Meeting the rising demand for eco-friendly products and services positions companies as responsible and attuned to consumer values.

Reputation and Brand Image

Collaborating with eco-friendly businesses, like Purely Digital, enhances a company’s reputation and brand image.

Cost Savings and Compliance

Savings from efficient practices and compliance with environmental regulations contribute to a responsible business model.

Competitive Advantage

In a competitive market, eco-friendly businesses attract environmentally conscious consumers, providing a competitive edge.

Diverse Printing Press Machines at Purely Digital

Our arsenal of printing press machines caters to diverse needs:

  • Offset Lithography: Ideal for high-volume printing.
  • Digital Printing: Quick and customisable for short-run jobs.
  • Flexography: Suited for various substrates, especially packaging materials.
  • Screen Printing: Excellent for bold graphic designs.
  • Gravure: Known for high-quality image reproduction.

The Art of Crafting Scratch Cards

Ever wondered how scratch cards are made? Here’s a glimpse into the process:

  • Design: Meticulous planning determines the card’s size, layout, and elements.
  • Printing: Various methods transfer the design onto suitable materials.
  • Lamination: Cards undergo lamination for enhanced durability.
  • Scratch-Off Layer: A specialised machine applies the iconic scratch-off layer.
  • Personalisation: High-speed or digital presses add unique information.
  • Quality Control: Rigorous checks ensure each card meets the highest standards.
  • Packaging: The final step involves secure packaging for delivery.

Printing Machines and Environmental Friendliness

Yes, printing machines can be eco-friendly, and at Purely Digital, we’re leading the way by:

  • Energy Efficiency: Using renewable energy sources to reduce our carbon footprint.
  • Recyclable Materials: Constructing machines from recyclable materials to minimise waste.
  • Water Conservation: Designing devices that use less water during the printing process.
  • Chemical Reduction: Implementing measures to reduce the use of toxic chemicals.
  • Digital Printing: Embracing energy-efficient digital printing technology.

While achieving complete environmental friendliness is a journey, Purely Digital is committed to minimising our environmental impact through continuous improvement and innovation.

Contact Purely Digital for Sustainable Printing Solutions

Explore the world of sustainable printing with Purely Digital. Whether you’re in London or the East Midlands, our services are available throughout the UK. Contact us at 01332 299553 or fill out our contact form to discuss how Purely Digital can meet your printing needs responsibly and efficiently. Choose Purely Digital for a greener, more sustainable future in printing.

What are the benefits of NFC Print Marketing?

Saturday, August 12th, 2023

If you have not heard of NFC print marketing, then this is your lucky day. 2023 may just be finishing, but 2024 shows no signs of the print marketing industry beginning to slow. Businesses striving for growth must extend their reach through robust online marketing strategies. That’s why it is important to look at the benefits of NFC print marketing. And Purely Digital have experience…

While digital methods effectively broaden horizons, integrating Near Field Communication (NFC) marketing can add a compelling edge. NFC, a proximity marketing strategy, involves interaction with physical objects embedded with NFC stickers. Working at close distances, these stickers open avenues for unique marketing possibilities. Below, we have a look at the ways NFC can enhance your marketing campaigns with a numbered list.

1. Elevate Engagement with NFC Tags

Businesses can elevate customer engagement by integrating NFC labels into products and store spaces. For instance, embedding NFC digital tags into clothing labels allows customers to tap for additional information, such as matching items or alternative colour schemes. Samsung, for example, showcased phone features through NFC posters, enhancing engagement and creating brand awareness.

2. Showcase More Products

Overcome the limitations of physical retail space by using NFC tags to direct customers to online inventories. Encourage on-site engagement with vouchers, bridging the gap between in-store and online purchases.

3. Craft Interactive Advertisements

Enhance engagement through interactive advertisements by deploying NFC stickers on signages and banners. Customers can tap to access detailed product information, videos, store locations, and more. Offer incentives, such as vouchers, to further drive participation.

4. Connect Customers to Loyalty Programs

Leverage NFC at checkout kiosks and POS machines to enrol loyal customers in loyalty programs seamlessly. This creates added value for customers and fosters brand loyalty.

5. Access Product Reviews and Ratings Instantly

Bridge the gap between online and in-store shopping by allowing customers to tap NFC stickers to access online reviews. Positive reviews can influence purchasing decisions, while negative reviews can be addressed in real-time.

6. Tap to Learn About Products or Services

Offer a contactless way to provide detailed information about products or services through NFC tags. This includes product descriptions, warranty information, manuals, and allergen details for food products.

7. Encourage Repeat Sales

Integrate NFC stickers into product packaging, enabling customers to tap and reorder online. Use this feature to drive traffic to the website and introduce voucher codes for enhanced customer loyalty.

8. Gain Surprising Insights

Utilise NFC technology to gather customer engagement data and gain insights into product usage patterns. This information can optimise advertising campaigns by timing them to align with store product availability.

What are the benefits of NFC Print Marketing?

NFC technologies emerge as powerful allies in the realm of marketing, complementing existing strategies and enhancing overall campaigns. With its versatility, offline functionality, and user-friendly tap-to-transfer data, NFC stands out as a robust business tool.

As you embark on this journey, partnering with reputable suppliers like Purely Digital ensures a seamless supply of NFC business cards and tags, facilitating the integration of this innovative technology into your marketing arsenal. Plus, with Purely Digital, every order contributes to tree planting—a sustainable printing approach to business growth. Elevate your marketing game with the simplicity and effectiveness of NFC technology.

Mastering the Art of Early Christmas Printing: A Comprehensive Guide by Purely Digital

Monday, June 12th, 2023

The idea of contemplating Christmas in the late summer months may seem premature to some. Still, when it comes to business, early preparation for Christmas printing can be a strategic move that pays dividends in the long run. This comprehensive guide explores the benefits of planning ahead, provides a detailed timeline, and offers invaluable tips to ensure your holiday print projects with Purely Digital are executed seamlessly.

The Strategic Advantage of Early Planning

“Why think about Christmas now?” you might ask. The answer lies in the strategic advantages that early planning provides. By addressing your Christmas printing needs well in advance, you’re demonstrating exceptional organisational skills and freeing up valuable time in your business schedule that can be redirected towards other critical areas demanding attention.

August – Pricing and Plan

As the summer winds down, it’s time to dive into the nitty-gritty of your Christmas promotions. Start by listing down all the promotional materials you’ll need. If you’re grappling with ideas, consider contacting Purely Digital, where many creative suggestions await. Obtain quotes early, allowing you the time to carefully budget for your holiday printing endeavours.

Planning ahead in August provides a solid foundation for the subsequent steps in your Christmas printing journey. With pricing and a clear plan, you’ll be better equipped to make informed decisions that align with your business goals.

September – What will it look like?

Now that the groundwork is laid, it’s time to bring your visions to life. Begin the design phase of your Christmas materials. If you need more artistic skills or time to create the artwork yourself, consider tapping into the expertise of Purely Digital. Their professional design services can elevate your holiday prints to new heights.

Allocate ample time for the design review process, ensuring every detail is meticulously examined. With a month at your disposal, this stage allows for revisions, feedback, and, ultimately, the creation of perfect, eye-catching artwork that reflects the essence of your brand.

October – Place your order(s)

With your designs polished and approved, it’s time to take the plunge and place your orders. Whether it’s Christmas cards, calendars, wall planners, or other promotional items, October marks the deadline for securing your print materials. Remember that certain items may have longer lead times, so prompt action is essential to avoid any potential delays.

This step is crucial as it ensures the timely production of your materials and considers the anticipated surge in demand within the print industry during the holiday season. Purely Digital, with its commitment to excellence, stands ready to accommodate your printing needs, helping you navigate the challenges of this busy period.

November – Despatch – go, go, go!

It’s time to bring your Christmas prints to life as the holiday season approaches. November marks the date for dispatching your corporate gifts and mailing your Christmas cards. Don’t hesitate to be among the first to spread the festive cheer— the earlier your cards are sent, the longer they serve as effective advertisements for your business.

Purely Digital understands the importance of timely deliveries. Suppose you find yourself in need of assistance with postage and distribution. In that case, their dedicated team is just an email or phone call away, ready to ensure that your holiday prints reach their intended recipients seamlessly.

Early preparation is key – Contact Purely Digital today

Early preparation is often the key to success in the business world. By embracing the concept of early Christmas printing planning, you’re showcasing your organisational prowess and setting the stage for a seamless and prosperous holiday season. 

With Purely Digital by your side, each process step is guided by expertise and commitment to excellence, ensuring that your holiday prints leave a lasting impression on clients, partners, and prospects alike. Don’t be caught off guard—start your Christmas print preparations now, and let Purely Digital turn your visions into a festive reality.

How Printing Companies and Cybersecurity are mixing

Monday, May 8th, 2023

Printing companies can play a role in assisting businesses with cybersecurity in several ways. While scratchcards and large-format printing can have specific applications, in the below article, we provide some alternative ways in which printing companies can support cybersecurity efforts:

Secure Document Printing

Printing companies can help businesses print sensitive documents, such as contracts, financial reports, or legal documents, with enhanced security features. These features may include watermarks, holograms, tamper-evident materials, or special inks that can deter counterfeiting and ensure document authenticity.

ID Card Printing

Printing companies can assist in producing secure identification cards for employees, customers, or visitors. These cards can incorporate various security elements like holographic overlays, microprinting, UV inks, and barcode/QR code encoding to prevent unauthorised access and identity fraud.

Security Labels and Stickers

Furthermore, Printing companies can create customised security labels or stickers that businesses can use to seal packages, equipment, or sensitive documents. These labels may feature unique serial numbers, holograms, or tamper-evident designs to indicate if any unauthorised access or tampering has occurred.

Training Materials

Printing companies can produce informative and visually appealing materials like brochures, posters, or infographics that businesses can use to educate their employees about cybersecurity best practices. These materials can highlight password security, phishing awareness, data protection, and safe browsing habits.

Security Signage

While not limited to large format printing, printing companies can produce signage to reinforce security messages within the organisation. These signs can remind employees about the importance of data protection, adherence to security policies, or reporting suspicious activities.

What are scratchcards more known for?

It’s worth noting that scratchcards are more commonly associated with activities like lottery promotions or one-time password (OTP) distribution in specific industries. However, the secure transmission of passwords is generally done through encrypted channels or secure password management systems rather than physical methods like scratchcards.

In summary, printing companies can provide various security-enhancing solutions such as secure document printing, ID card printing, security labels, training materials, and signage to support businesses’ cybersecurity efforts.

So who are Purely Digital?

Purely Digital is a printing company that specialises in providing innovative solutions for cybersecurity, including the secure sharing of passwords using scratchcards. Our approach aims to address the challenge of transmitting sensitive login credentials securely and conveniently.

We offer scratchcards as a secure method for organisation password distribution. The scratchcards are designed to resemble traditional lottery-style scratch-off cards. Each card contains a unique password that is concealed by a secure coating. Users can reveal the password by scratching off the coating, ensuring that the information remains protected until it is needed.

How printing companies can help with cybersecurity

This approach offers several advantages in terms of cybersecurity:

Physical Distribution

By utilising scratchcards, Purely Digital enables businesses to distribute passwords physically rather than relying on potentially vulnerable digital channels. This reduces the risk of interception or unauthorised access to sensitive login credentials.

Convenience and Accessibility

The scratchcards provide a user-friendly method for employees to receive passwords. The physical nature of the cards allows for easy distribution to individuals, ensuring that each person gets their unique password securely.

Tamper-Evident Design

The scratch-off coating on the cards ensures that any tampering attempts are evident. If someone tries to remove and reseal the layer, the manipulation will be noticeable. This helps maintain the integrity of the password distribution process and prevents unauthorised individuals from tampering with the cards.

It’s important to note that while using scratchcards for password distribution can be a unique and creative solution, it may only be suitable for some organisations or situations. The applicability of this method may depend on factors such as the number of users, the frequency of password changes, and the specific security requirements of the business.

So why use Purely Digital?

Ultimately, Purely Digital offers an innovative solution to address the challenge of securely sharing passwords through scratchcards. This approach provides a physical and tamper-evident method for distributing login credentials, reducing the risks associated with digital transmission. However, businesses should evaluate their specific needs and consider consulting with cybersecurity professionals to determine the most appropriate and effective methods for password management within their organisation.

Colours in Printing: How we can help with your branding

Monday, April 3rd, 2023
Purely Digital can help with your branding and choosing the right colours if you are printing with colours.

Using colour in branding is a critical element that can impact how a brand is perceived by its target audience. For example, if you want to portray yourself as a masculine brand, then colours like red and black would work. However, green and yellow are often associated with more feminine and friendly brands. Different colours can evoke other emotions, and understanding the psychology behind each colour can help brands create a more effective and memorable brand identity. Below, we discuss what colours mean to each audience and why it matters for your brand regarding colour printing.

Colours in printing: Starting with Red – Danger or passion?

Red, for example, is often associated with passion, excitement, and urgency. Whilst English students and teachers will talk about red being thought of as dangerous, in terms of branding, there is an element of speed and excitement. As a result, brands that use red in their branding, such as Coca-Cola or Netflix, may be trying to convey a sense of energy or speed to their customers. Perhaps the best example would be an F1 team like Ferrari. The Ferrari brand is often associated with red, and speed. It’s a prime example of why colours matter in branding. All Ferrari-printed stationery and merchandise is also in red.

Have trust in blue

Blue, on the other hand, is often associated with trust, reliability, and professionalism. Brands like IBM and Dell use blue in their branding to convey a sense of stability and trustworthiness. Being trustworthy and reliable is important for technology brands, so we can also add Hewlett Packard as a prime example of using blue to add trust to the customer. Even their merchandise and some laptops come in blue, but it is the stationery which is always printed in the colour blue. Interesting!

Grow your brand with Green branding

Green is associated with nature, growth, and sustainability, making it a popular choice for health and wellness brands or those promoting eco-friendly products. Companies like Whole Foods or The Body Shop use green branding to appeal to environmentally-conscious consumers.

Yellow for happy, creative social media brands

Yellow is often associated with happiness, optimism, and creativity. Therefore, brands that use yellow in their brandings, such as McDonald’s or Ikea, may be trying to convey a sense of playfulness or creativity to their customers. Purely Digital often deal with clients who want their leaflets and flyers to have a tinge of yellow on them.

Black for business cards and luxury brands

Finally, black is often associated with luxury, sophistication, and exclusivity. Brands like Chanel or Apple use black in their branding to create a sense of elegance and exclusivity. Black is often the go-to for businesses with business cards, also. Many printing companies, including us, often receive requests for business cards to be printed in black.

Printing in Colours – Why it is important for your brand

Understanding the psychology of colour in branding can help businesses create a powerful and effective brand identity that resonates with their target audience. By carefully choosing colours that align with their brand values and messaging, brands can create a visual identity that looks great and communicates their brand’s personality and values to their customers. It’s all good and well being visible online, but you need to convert the customer as well. The right colours and branding can help convert users and visitors to your website. Digital marketing and branding will always go hand in hand!

Why is colour psychology so important in branding

In conclusion, understanding the psychology behind colour in branding is critical for businesses looking to create a solid and compelling brand identity. Different colours can evoke other emotions and associations, influencing how customers perceive and interact with a brand. By carefully selecting colours that align with their brand values and messaging, businesses can create a visual identity that looks great. This helps them to effectively communicate their brand’s personality and values to their target audience. By leveraging the power of colour psychology in branding, businesses can differentiate themselves from their competitors. Plus, they are able to build a stronger connection with their customers, and ultimately achieve tremendous success in the marketplace.

Contact Purely Digital about printing in colours

Speak to Purely Digital about the right printing materials for you. We are full of creative print ideas which could help enhance your printed promotional material. Find us at the details below and we’ll see just how much we can help you!

Tel: 01332 299553

Email: sales@purelydigital.co.uk

What are the benefits of using a sustainable printing machine?

Sunday, February 12th, 2023
Sustainable Printing Machine used by Purely Digital

There are several benefits of a sustainable printing machine, all of which have been analysed by Purely Digital. Having noted the benefits of using such a machine, our owner Andy could not stop talking about why using a far more environmentally-friendly printing press would benefit us and our clients. Take a look below at why we can offer such a better service at Purely Digital for companies. We will discuss how we have become more environmentally friendly and cost efficient, including:

  1. Environmental Benefits: Sustainable printing machines use less energy and produce less waste, reducing their environmental impact. They also often use environmentally friendly inks and toners, which are non-toxic and biodegradable.
  2. Cost Savings: Sustainable printing machines are often more energy-efficient. This can result in lower electricity bills and lower costs over time. Additionally, they can reduce the cost of paper and other supplies, as they use less ink and toner.
  3. Improved Productivity: Sustainable printing machines are often designed to be more reliable and efficient. Subsequently, this improves productivity by reducing downtime and the need for maintenance.
  4. Better Health: Sustainable printing machines emit fewer harmful chemicals, which can improve indoor air quality and the health of people who work around them.
  5. Positive Reputation: Using sustainable printing machines can improve a company’s reputation and brand image. This demonstrates a commitment to environmental responsibility and sustainability.

Overall, sustainable printing machines can provide various benefits, from reducing costs and productivity to improving health and the environment and enhancing a company’s reputation.

Why do companies prefer to work with environmentally friendly businesses?

Companies prefer to work with businesses that are environmentally friendly for several reasons:

  1. Consumer Demand: Consumers are becoming increasingly conscious of the environmental impact of the products they purchase and the companies they support. Companies can appeal to consumers looking for sustainable products and services by working with environmentally friendly businesses.
  2. Reputation and Brand Image: Working with environmentally friendly businesses can improve a company’s reputation and brand image. It demonstrates a commitment to environmental responsibility and sustainability, which can be appealing to consumers and other stakeholders.
  3. Cost Savings: Working with environmentally friendly businesses can also result in cost savings. For example, companies can save money by using environmentally friendly products and services that are more energy-efficient and have a lower environmental impact.
  4. Compliance with Regulations: In many industries, there are regulations in place that require companies to minimise their environmental impact. By working with environmentally friendly businesses, companies can ensure they are in compliance with these regulations.
  5. Competitive Advantage: Companies that work with environmentally friendly businesses can gain a competitive advantage over their peers. This can help them attract new customers and retain existing ones, as consumers are increasingly looking for environmentally responsible companies.

Overall, working with environmentally friendly businesses can provide several benefits to companies, including improved reputation and brand image, cost savings, compliance with regulations, and competitive advantage.

What are the benefits of a sustainable printing press machine?

A printing press machine is a mechanical device that transfers ink from a plate to a piece of paper or another printing substrate. The process of printing with a press machine typically involves creating a printing plate, which is a flat surface with the design or text to be printed etched into it. The plate is then inked, and the ink is transferred to the printing substrate under pressure.

Several printing press machines include offset lithography, letterpress, gravure, and screen printing. Each type of press machine is suited to different printing applications and uses various techniques to transfer ink to the printing substrate.

Printing press machines have been used for hundreds of years and are still widely used today, especially in the commercial printing industry. They are essential for producing high-quality printed materials, such as books, newspapers, magazines, packaging, and promotional materials. With the advent of digital printing technology, the role of traditional printing press machines has evolved, but they continue to be an essential part of the printing industry.

What sort of printing press machines do printing companies use?

Printing companies use a variety of printing press machines, depending on the type of printing job and the materials being printed. Some of the most common types of printing press machines used by printing companies include:

  1. Offset Lithography: Offset lithography is a popular printing method that uses a flat plate to transfer ink to a printing substrate. It is commonly used for printing large quantities of materials, such as books, magazines, and newspapers.
  2. Digital Printing: Digital printing uses computer-controlled printers to produce high-quality prints directly from digital files. It is well-suited for short-run jobs, such as business cards or brochures, and allows for quick and easy customisation of each printed piece.
  3. Flexography: Flexography is a form of relief printing that uses flexible plates to transfer ink to various printing substrates, including paper, plastic, and metal. It is commonly used for printing packaging materials, such as bags, boxes, and labels.
  4. Screen Printing: Screen printing is a stencil-based method that uses a mesh screen to transfer ink to a printing substrate. It is commonly used for printing t-shirts, posters, and other items with bold graphic designs.
  5. Gravure: Gravure is an intaglio printing method that uses etched copper or steel cylinders to transfer ink to a printing substrate. It is commonly used for printing high-quality images, such as photographs, and is often used for printing magazines and packaging materials.

These are just a few printing press machines used by printing companies. The type of press machine a company uses will depend on several factors, including the printing job, the printed materials, and the quality and quantity of prints required.

How do printers make scratchcards?

Scratch cards are typically produced by printing companies using a combination of printing press machines and specialised finishing equipment. The process typically involves the following steps:

  1. Design: The first step in producing scratch cards is to create a plan. This includes determining the size and layout of the card, as well as any images, text, and graphics to be included.
  2. Printing: Once the design is finalised, the printing process begins. The design is typically printed onto a paper or plastic stock appropriate for scratch card production. This can be done using various printing methods, such as offset lithography, digital printing, or flexography.
  3. Lamination: After the cards are printed, they are usually laminated with a protective film to make them more durable and resistant to wear and tear.
  4. Scratch-Off Layer: The next step is to apply a scratch-off layer to the cards. This is typically done using a specialised machine that applies a thin, opaque coating to the cards. This coating can be scratched off to reveal the information underneath.
  5. Personalisation: Once the scratch-off layer is applied, the cards can be personalised with unique information, such as numbers, codes, or prizes. This is typically done using a high-speed or digital printing press.
  6. Quality Control: After the cards are personalised, they undergo a quality control process to ensure they are free of defects and meet the required standards.
  7. Packaging: Finally, the cards are packaged and shipped to the customer.

Overall, the production of scratch cards involves several steps. These include design, printing, lamination, application of the scratch-off layer, personalisation, quality control, and packaging. In addition, printing companies use specialised equipment and techniques to ensure that each card is produced to the highest standards. This meets the customer’s specific requirements for business cards and scratchcards.

Can printing machines ever be environmentally friendly?

Yes, printing machines can be environmentally friendly, and many printing companies are taking steps to reduce their environmental impact. Here are some ways that printing machines can be made more environmentally friendly:

  1. Energy Efficiency: Many printing machines are designed to be energy efficient, using less energy and reducing greenhouse gas emissions. Some printing companies use renewable energy sources, such as solar or wind power, to reduce their carbon footprint.

  2. Recyclable Materials: Many printing machines are constructed from recyclable materials, reducing waste generated during production and helping to conserve resources.
  3. Water Conservation: Some printing machines are designed to use less water during the printing process. The idea is to reduce the amount of water consumed and helping to conserve this precious resource.
  4. Chemical Reduction: Many printing companies are taking steps to reduce the use of toxic chemicals in the printing process. This includes using eco-friendly inks and coatings and reducing the amount of waste generated by the printing process.
  5. Digital Printing: Digital printing is becoming increasingly popular as a more environmentally friendly alternative to traditional printing methods. Digital printing uses less energy and generates less waste, as there is no need for plates or film. Printing only the exact quantity of materials required is possible, reducing waste.

While no printing process is entirely environmentally friendly, companies are reducing their impact and making their operations more sustainable. By using energy-efficient machines, recycled materials, and eco-friendly inks and coatings, printing companies can help minimise their environmental impact.

Contact Purely Digital about the benefits of a sustainable printing machine

We hope you have enjoyed reading our article on the benefits of a sustainable printing machine. We would love for you to contact Purely Digital for all your printing needs. Purely Digital are available all over the UK, serving clients in London and the East Midlands. If you need to get in touch with us or other team members, feel free to call us on 01332 299553 or fill out our contact form.

Printing Company in London – Why you can use Purely Digital instead!

Wednesday, January 25th, 2023

You can find a printing company in London by searching online. Some popular search engines you can use are Google, Bing, and Yahoo. You can also use directories such as Yelp, Yellow Pages, and Thomson Local. You can also check for local advertising and print media for large format printers in your area. When searching for a large format printing company, consider factors such as cost, quality, turnaround time, and customer reviews.

When would you need to use a printing company?

A printing company is typically used for creating physical copies of designs, images, documents, or any content. Some common reasons for using a printing company include:

  1. Marketing materials: brochures, flyers, posters, banners, and other promotional materials can be printed to support marketing efforts.
  2. Business materials: business cards, letterheads, envelopes, and other business stationery can be printed by a printing company.
  3. Books and magazines: printing companies can print and bind books, magazines, and other printed materials in various formats and quantities.
  4. Event materials: event invitations, posters, and banners can be printed for events such as weddings, conferences, and exhibitions.
  5. Art prints: artists and photographers can use printing companies to produce high-quality prints of their work.
  6. Personal projects: individuals can use printing companies to create physical copies of personal projects such as photo albums, scrapbooks, or portfolios.

Are printing materials cheaper in the Midlands than in London?

It is difficult to make a blanket statement about the cost of printing materials in the Midlands versus London, as the cost can vary depending on various factors such as the type of material being printed, the quantity, the size, the printing technology used, and the printing company itself.

However, in general, printing costs in the Midlands may be lower compared to London due to lower operating costs for printing companies in the region. On the other hand, London is a major business and financial centre, and printing companies in the city may charge higher prices due to higher overhead costs.

It is best to get quotes from several printing companies in both regions and compare their prices, services, and quality before making a decision.

Will a printing company deliver my goods to me in the UK?

Yes, many printing companies in the UK offer delivery services for their products. Delivery options can vary between printing companies and may depend on factors such as the size and weight of the products, the distance of the delivery, and the delivery timeframe. Some printing companies may offer standard delivery within a certain timeframe, while others may offer express or same-day delivery for an additional cost.

It is important to check the delivery options and costs with the printing company before placing an order. Some printing companies may also offer international shipping, but this will depend on the company and the destination country.

Will business cards help me spread awareness of my brand in London?

Business cards can be an effective tool for spreading awareness of your brand in London, but it is just one of many possible marketing strategies. Business cards serve as a tangible and portable representation of your brand, making it easy for you to make a strong first impression with potential customers and partners. You can include important information such as your name, title, contact details, and logo on the card, allowing people to easily reach you and learn more about your brand.

However, it is important to consider the design and quality of your business cards, as this can impact their effectiveness in spreading brand awareness. A well-designed, high-quality business card that accurately represents your brand can help to establish credibility and create a lasting impression with those who receive it.

In addition to business cards, you can also consider other marketing strategies to spread brand awareness in London, such as digital marketing, advertising, public relations, and event marketing.

Is the Midlands a good place for businesses?

The Midlands region of the UK can be a good place for businesses for several reasons. Some advantages of the Midlands for businesses include:

  1. Location: The Midlands is located in the centre of the UK, making it well-connected to other major cities and regions in the country. This makes it a convenient location for businesses looking to reach a national market.
  2. Cost of living: Compared to London and other major cities, the cost of living in the Midlands is relatively low, which can make it an attractive location for businesses looking to reduce their operating costs.
  3. Talent pool: The Midlands has a large and diverse workforce, making it easier for businesses to find the skills and talent they need.
  4. Industry clusters: The Midlands is home to a number of industry clusters, such as automotive, logistics, and aerospace, which can provide businesses with a supportive network and access to resources.
  5. Infrastructure: The Midlands has a well-developed infrastructure, including a good transport network and high-quality digital connectivity, which can make it easier for businesses to operate and grow.

However, the suitability of the Midlands for businesses will depend on the specific needs and goals of the business. It is important to consider factors such as the size of the market, the competition, and the regulatory environment, among others, before making a decision.

Why is this relevant? Well, because we are based in the Midlands, Purely Digital can act as a printing company in London for much cheaper costs. We’re never that far away, and our delivery service makes it much cheaper than you would expect.

Why do most businesses in London go bankrupt?

Businesses in London, like in any other region, can go bankrupt for a variety of reasons. Some common reasons for business failure in London include:

  1. Lack of demand: If a business cannot generate enough revenue to cover its costs, it can face financial difficulties and potentially go bankrupt.
  2. Poor financial management: Businesses that do not keep a close eye on their finances, manage their cash flow effectively, or make sound financial decisions can run into financial trouble.
  3. Competition: In a competitive market like London, businesses may struggle to differentiate themselves and attract customers, leading to declining revenue and profitability.
  4. Economic downturns: Economic downturns and recessions can lead to a decrease in consumer spending, making it more difficult for businesses to generate revenue and stay afloat.
  5. Ineffective marketing: Businesses that do not effectively market their products or services may struggle to reach their target audience, leading to a lack of sales and revenue.
  6. High operating costs: London is a major business and financial centre, and businesses may face higher operating costs compared to other regions, such as rent, utilities, and employee salaries, among others.

It is important to note that business failure is a risk for any business, regardless of location, and there are also many successful businesses in London that have overcome these challenges and achieved long-term success.

Your alternative to a printing company in London – Purely Digital

Contact Purely Digital if you are a business in London that needs a printing company. Despite being based in Derby, we are able to deliver our products straight to your door. Whatever you need, whether it be brochures, scratchcards or large format printing services – Purely Digital can deliver it to your door.

What are the Advantages of Using Peel-and-Reveal Labels and Stickers for Your Products?

Tuesday, October 11th, 2022

Using peel-and-reveal labels can be an effective way to improve the look and branding of your products. Not only will the labels look more attractive, but they’ll also be easier to read and use. Peel-and-reveal labels are versatile and easy to apply. Here is a closer look at the benefits of using these sorts of labels and stickers for your business.

Peel-and-reveal labels have multiple layers, with a top layer that can be removed to reveal the information underneath. In addition to being suitable for any type of product, these small labels also have excellent marketing and information capabilities.

Benefits of using Peel and reveal labels and stickers

Here are some of the main benefits of using such labels:

  • By peeling and revealing labels, you can multiply the amount of information given to your customers while not taking up a lot of space on the product packaging. Typically, peel-and-reveal labels display the product’s name on top and product details, such as ingredients or nutrition facts, on the bottom. Custom label printing companies like us (Purely Digital) offer peel, reveal, and other label options.
  • It’s fun to peel off the label’s top layer and hunt for treasures as a playful way to capture attention. Using peel-and-reveal solutions is a great way to run promotional campaigns, including coupon promotions and campaigns that offer instantly redeemable awards, prizes, or giveaways.
  • There are a variety of technical solutions for high-quality labels – peel-and-reveal labels are available in various materials for use on boxes, cans, bottles, and other containers.

Gold Foil can be added to suit your individual requirements

With gold foil printing, you can use it in various ways, dramatically increasing its impact! Gold foil printing doesn’t always have to be all-out – if used sparingly and in a subtle way, it can create an eye-catching focal point that highlights a particular image or text or help convey a main message within the document.

Another option is to use gold foil in a bold manner over a large area of a design to enhance its impact and interest.

Using labels and stickers to improve your brand

When it comes to branding, nothing is more important than visibility. Whether it be online visibility or creativity, there are plenty of ways that you can enhance and improve your brand. Some are obvious ways, like using stickers and labels, and others are less obvious, such as using music. However, they are all ways in which someone can improve your brand.

There has been an uptick in creators using sticky labels alongside royalty-free music as part of their expo branding. This is a new level of affordable, cheaper marketing. If you head to a stand at an expo, they are likely to have printed vinyl flooring (from Purely Digital of course), plus music which is royalty-free. When handing out examples of the product at trade shows, customers can then remember the music playing, the floor they saw, and the labels on the products. See where we are going here? There are some fantastic ways to tie all marketing aspects into one.

How to get started with using these labels

Getting started is fairly easy and straightforward. The first step is to decide what kind of label you want to create. Purely Digital can always provide guidance depending on the briefing from the company (yourself) that is looking to use print marketing.

The types of labels you can use and materials involved include paper, vinyl, and something called Tyvek. Once you have selected the sticker material you want to use, you can get a graphic design agency (or your internal team) to design the label itself. There are templates you can choose from online or you can use inspiration from another design that you like.

However, when designing your label, you need to include all of the information that your customers need in order to make an informed purchase. This is particularly the case for food labels and stickers, so if you are hosting a party and have labelled the food, this is a great example of when to use it.

Contact Purely Digital

Get in touch with Purely Digital by using our contact form. We’ll get back to you with a quote as soon as we possibly can.

Why Business Cards Can Be Good For SEO

Tuesday, July 5th, 2022

Business cards have always been a staple of an entrepreneur or businessperson’s life. Whether it be passed around at networking events or slipped through someone’s door, it is a great way to ensure they are remembered. Some keep it simple and just go for a standard business card. This contains names and contact details. Other companies and employees liked to go a bit more out there. They were fans of glossing up the cards, which was slightly more expensive, but did mean that they stood out from the crowd. However, there was no right or wrong way to do it, it was all about keeping in touch with your brand.

Business cards printed by Purely Digital

Nowadays, there has been such an advancement in technology, that business cards can be beneficial for your website’s SEO. How does that work? We can hear you asking. Well, continue reading and we’ll explain what to do to make the most of your business cards.

What makes a good business card?

A business card is your first point of call with a potential client. In a world where first impressions are everything, a business card can make or break that working relationship.

Functional and correct

Let’s start with the obvious when discussing what makes a good business card. It needs to be proofread and contain no grammar or spelling mistakes. With a small amount of text, these will be easy to spot. Spelling and grammar usually signify carelessness, and as business cards are an expense, you need to make sure they are done correctly the first time.

A functional business card does not even have to take up a huge chunk of your budget. Purely Digital make sure we get a full brief from you before providing a detailed quote. As long as the spelling is correct and the details are on there, we can help you shout about your business to potential leads.

Informative business cards

For it to be functional, it needs to be correct. Next up, it also needs to be informative. You’d be surprised how many people order business cards with just their company name on them. No acknowledgement of any contact details. That’s great and all, but how is someone supposed to remember you or get hold of you? It might have been a great pitch, but that card is likely to end up in the bin or be used as a ruler on someone’s desk.

Stick in the memory

A lot of business stationery tends to end up on someone’s desk at home or in the office. Whilst this can be a good thing, you do not want it to be a paperweight until something better comes along. You want your brand to be remembered. At that networking event, a lead was mesmerised by your card because your card was unique and importantly high-quality.

That’s the thing with business cards and any stationery, the designs can be fantastic, but it is also about how it comes out in the print. A sub-standard printing service can be of detriment to your business.

With Purely Digital, we only deliver a high-quality printing service, meaning your branded stationery and business cards will be built to impress. Check out some examples below.

How can Business Cards be good for SEO?

So, we’ve talked about the design and what needs to be on a business card to make it stand out. We know that they need to be informative, functional, and memorable. Well, now they can do so much more.

SEO stands for Search Engine Optimisation and is all about the quality of your website. Your website needs to be optimised to get traffic to your site. You also want your audience to be engaged on your site and not click off straight away. This all sounds great, doesn’t it? But how on earth do business cards impact your digital website?

QR codes on your business cards

It’s 2022. The digital age has arrived. A lot of digital marketing agencies are now starting to catch on to just how much innovation there can be with business stationery. Although it is always good to have glossy pens, notepads, and cards, they can also be efficient in your marketing strategies.

On business cards today, you can have your name, your company and then a QR code. Plus, your logo to make it eye-catching of course! But you do not need to fill up your card with details anymore. An agency or business can simply build a landing page or contact form with a designated URL. From there, a QR code can be generated onto the business card. At a networking event, all you’d then need to do is provide a business card to a potential lead and they can scan the QR code using their smartphone. Once that’s generated, the contact form will load up on their screen and they can fill out any details and information that they feel necessary.

It really is that simple. It can stop the to-ing and fro-ing between emails and ensures people have the right emails etc. So once that person goes home with your business card, if they’ve not already, they can just load up the contact form and get in touch that way. Simple!

But how does this help SEO?

Well, it’s a fine way of getting people onto your website. At the end of the day, all Google wants to do is see what people think of your website. If more people are heading over to the domain and are filling out forms, then they are spending time on your website. That’s the main aim of SEO, and the most finite way of ensuring your website is seen by other companies.

For more information on designs, styles, and types of business cards, check out Purely Digital’s business card product page and get in touch for a quote.