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Why using a printer based in the East Midlands is ideal for your business

Monday, December 18th, 2023

When building businesses, your brand is important and precision is paramount. So, selecting the right location for your business can be a transformative decision. That’s why Purely Digital chose to base ourselves in our home, in the heart of Derbyshire. The vibrant core of the country, the Midlands, where we are accessible to all businesses and, perhaps most importantly, able to deliver to all businesses in need of urgent requirements. Let’s explore why we established Purely Digital in this bustling region and how we became a professional printing company in Derby. Thanks to our accessibility, it might be the key to unlocking your professional journey and scaling your brand to new heights.

Building brands in the East Midlands

The Midlands is not merely a geographical point; it’s a strategic epicentre that can propel your business to unprecedented heights. Positioned at the intersection of accessibility, this central locale and the intricate web of nearby motorways create the ideal foundation for success. It’s not just about where you are; it’s about the ecosystem you cultivate around your business that propels you forward. When businesses are growing their brand, there is usually a desire to get what you want there and now. Fortunately, our Midlands base in Derby means we are able to get all your printing orders and deliverables to you in super quick time. As printers in Derby, we’ve built a wealth of contacts which enable us to deliver only the best. Just check out our reviews if you want to see for yourself.

Purely Digital can increase your brand awareness in the UK

In the digital era, a robust online presence is non-negotiable, but offline print marketing is still vital to your business. Purely Digital understands the significance of print marketing support. Envision having a partner who comprehends your business and is just a short drive away. Opting for a Midlands-based printing company means tangible support beyond virtual meetings. Face-to-face discussions and the luxury of in-person strategising are the cornerstones of a working relationship. While virtual meetings have their place, nothing matches the impact of a handshake and shared visions. We haven’t yet mentioned our ability and desire to be a sustainable printing company. Not only are we affordable, but we also help and save the environment, one print at a time.

Why you should use a company based in the Midlands

Having a central base is the linchpin of efficiency for businesses catering to a national clientele. The Midlands is a compass, providing a sturdy foundation to reach clients nationwide. Trim down on extensive hours on the motorway, curtail petrol costs, and elevate client interactions. A Midlands-based warehouse becomes more than a storage facility; it evolves into the nucleus of your operations, a space where clients and suppliers can effortlessly converge. If you are a business in need of professional printing help, Derby-based Purely Digital is the way to go.

Purely Digital can deliver printing works to any business in the UK

Contemplating outsourcing storage to a Midlands-based facility? Look no further. Elevate your printing business by exploring innovative storage solutions within the Midlands. Contact Purely Digital for insights into their strategic location in the East Midlands and how it can complement your business dynamics.

In printing, success isn’t solely about ink on paper – it’s about judicious choices that set you apart. Choose the Midlands, choose innovation, and let your business narrative unfold in the heart of the country.

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Brands to spend record £9.5bn on Christmas advertising

Tuesday, November 14th, 2023

It’s that time when businesses and companies start to increase their Christmas branding as they continue to adapt to certain trends. Below, we’ve been looking around the Internet at the trends that are arising this year in Christmas and how they could be affecting the market. If your business needs some branded or personalised festive branding, we’ll be able to help you. Taking research from Marketing Week, it’s interesting to see what to expect this Christmas.

The upcoming Christmas season is poised to witness a substantial surge in brand advertising expenditure, reaching an unprecedented £9.5 billion, according to insights from the Advertising Association and Warc. This notable 4.8% increase from the previous year is primarily attributed to the prevailing inflationary landscape.

Why do companies go with Christmas Branding?

Brands strategically diversify their investments, embracing both emerging and traditional media channels. Noteworthy projections include a substantial 20.2% increase in spending on broadcast video on demand, a 10.3% uptick in out-of-home advertising, and a 9.1% rise in online display advertising.

Do companies still spend time on Christmas marketing?

Despite experiencing a slight dip of 0.2% compared to the 2022 total, television remains a focal point, with an estimated £1.5 billion allocated in the final quarter. However, it’s important to note that real-term growth in the fourth quarter is expected to be modest, at just 0.3%, indicating a relatively flat market when measured at pre-COVID prices, as highlighted by James McDonald, Director of Data, Intelligence, and Forecasting at Warc.

While the data acknowledges the impact of inflation on increased spending, there is optimism that brands are recognising the intrinsic benefits of Christmas advertising. This extends beyond financial considerations, emphasising emotive display ads’ efficacy and performance marketing’s value within retail media environments.

What are you contributing to your business this Christmas?

The impending Christmas ad season is poised to be a significant driver for the advertising industry, contributing £430 million to the total market value for 2023. This seasonal contribution accounts for 47% of the overall growth experienced throughout the year, showcasing the substantial influence and strategic importance of holiday-themed campaigns.

Brands are adapting to the Christmas trends

Despite the trend of brands releasing Christmas ads earlier each year, this data suggests a deliberate and strategic move. Nearly half (48%) of adults find festive ads instrumental in shaping gift ideas, while an impressive 70% of individuals between 25 and 34 consider Christmas ads the ‘ultimate festive mood booster’.

Several leading brands, including Aldi, Asda, and M&S, have unveiled their Christmas ads early. Aldi’s offering, a whimsical Willy Wonka parody featuring Kevin the Carrot, has emerged as the most effective, garnering the highest possible rating of 5.9 stars according to System1.

What are the big organisations doing with their Christmas Branding?

Other prominent brands, such as M&S Food, Sainsbury’s, Vodafone, Coca-Cola, and Boots, have also achieved stellar ratings, scoring above 5 stars in ad effectiveness. This robust performance underscores the efficacy and impact of these early Christmas campaigns. It’s no wonder so much money is being spent in relation to Christmas branding.

Contact Purely Digital

Contact Purely Digital to see how we can help with your Christmas branding for your business. The team work around the clock to ensure your business will boom, and as we love quoting, there’s no reason not to speak to us. We can help with the artwork if this is also a requirement. Just contact Purely Digital today.

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Branding for Businesses | How Purely Digital can help your Company

Thursday, October 12th, 2023

Integrating Purely Digital strategies, such as providing companies with printed stationery and scratchcards, can enhance your business visibility and growth. As we all know, business branding is pivotal in shaping a company’s identity and impact in competitive industries. From fostering a sense of professionalism to enhancing customer engagement, these offline tools offer a multifaceted approach to brand development. Here’s how Purely Digital can significantly benefit your company with a focus on branding for businesses.

Professionalism and Brand Cohesion

Printed stationery, encompassing business cards, letterheads, and envelopes, creates a professional and unified brand image. This tangible representation establishes a robust first impression and bolsters credibility among potential customers.

Memorability and Recall

Well-designed printed stationery featuring unique visual elements like logos, colours, and fonts leaves a lasting impression. This boosts the likelihood of your business being remembered when potential customers require your products or services.

Networking and Referrals

Business cards are practical networking tools, facilitating easy sharing during events or encounters. By providing contact information in a tangible format, you increase the chances of receiving referrals or future business opportunities.

Offline Marketing Reach

Despite the prominence of digital marketing, only some are consistently online. Printed stationery provides an opportunity to reach individuals who prefer traditional communication methods or lack regular internet access, ensuring visibility in various contexts.

Tangible Promotional Tools

Utilising scratchcards as promotional materials engages customers and creates excitement. Whether included in direct mail campaigns, distributed at events, or used as incentives for purchases, the interactive nature of scratchcards generates curiosity and customer participation.

Cost-Effective Marketing

Printed stationery and scratchcards offer cost-effective alternatives for small businesses compared to some digital advertising channels. They provide tangible returns on investment, potentially generating leads, referrals, and brand recognition over an extended period.

Local Targeting

Printed stationery facilitates focused marketing efforts, allowing small businesses to target specific geographic areas. Distributing materials in local neighbourhoods, community centres, or events helps build brand awareness among the target audience, increasing local customer acquisition.

Brand Consistency

Printed stationery maintains a cohesive brand identity by ensuring consistent branding across different channels. This consistency reinforces your business’s values and message, from design elements to colour palettes.

Customer Engagement and Loyalty

Incorporating scratchcards into your marketing strategy creates an interactive customer experience, fostering brand loyalty. Customers perceive your business as fun, generous, and customer-centric, enhancing their connection with your brand.

Differentiation from Competitors

When discussing branding for businesses in a saturated marketplace, eye-catching printed stationery helps your business stand out. Unique designs make your business memorable, and establishing a distinct identity distinguishes you from competitors.

Offline Relationship Building

Printed stationery adds a personal touch to business interactions. Sending personalised thank-you notes, handwritten messages, or invitations on printed paper fosters more robust relationships with customers and partners, demonstrating commitment and appreciation.

Contact Purely Digital to enhance your business growth

Reach out to sales@purelydigital.co.uk to see how we can help enhance your business branding. We’d love to hear from you and give you a quote.

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How Printing Companies and Cybersecurity are mixing

Monday, May 8th, 2023

Printing companies can play a role in assisting businesses with cybersecurity in several ways. While scratchcards and large-format printing can have specific applications, in the below article, we provide some alternative ways in which printing companies can support cybersecurity efforts:

Secure Document Printing

Printing companies can help businesses print sensitive documents, such as contracts, financial reports, or legal documents, with enhanced security features. These features may include watermarks, holograms, tamper-evident materials, or special inks that can deter counterfeiting and ensure document authenticity.

ID Card Printing

Printing companies can assist in producing secure identification cards for employees, customers, or visitors. These cards can incorporate various security elements like holographic overlays, microprinting, UV inks, and barcode/QR code encoding to prevent unauthorised access and identity fraud.

Security Labels and Stickers

Furthermore, Printing companies can create customised security labels or stickers that businesses can use to seal packages, equipment, or sensitive documents. These labels may feature unique serial numbers, holograms, or tamper-evident designs to indicate if any unauthorised access or tampering has occurred.

Training Materials

Printing companies can produce informative and visually appealing materials like brochures, posters, or infographics that businesses can use to educate their employees about cybersecurity best practices. These materials can highlight password security, phishing awareness, data protection, and safe browsing habits.

Security Signage

While not limited to large format printing, printing companies can produce signage to reinforce security messages within the organisation. These signs can remind employees about the importance of data protection, adherence to security policies, or reporting suspicious activities.

What are scratchcards more known for?

It’s worth noting that scratchcards are more commonly associated with activities like lottery promotions or one-time password (OTP) distribution in specific industries. However, the secure transmission of passwords is generally done through encrypted channels or secure password management systems rather than physical methods like scratchcards.

In summary, printing companies can provide various security-enhancing solutions such as secure document printing, ID card printing, security labels, training materials, and signage to support businesses’ cybersecurity efforts.

So who are Purely Digital?

Purely Digital is a printing company that specialises in providing innovative solutions for cybersecurity, including the secure sharing of passwords using scratchcards. Our approach aims to address the challenge of transmitting sensitive login credentials securely and conveniently.

We offer scratchcards as a secure method for organisation password distribution. The scratchcards are designed to resemble traditional lottery-style scratch-off cards. Each card contains a unique password that is concealed by a secure coating. Users can reveal the password by scratching off the coating, ensuring that the information remains protected until it is needed.

How printing companies can help with cybersecurity

This approach offers several advantages in terms of cybersecurity:

Physical Distribution

By utilising scratchcards, Purely Digital enables businesses to distribute passwords physically rather than relying on potentially vulnerable digital channels. This reduces the risk of interception or unauthorised access to sensitive login credentials.

Convenience and Accessibility

The scratchcards provide a user-friendly method for employees to receive passwords. The physical nature of the cards allows for easy distribution to individuals, ensuring that each person gets their unique password securely.

Tamper-Evident Design

The scratch-off coating on the cards ensures that any tampering attempts are evident. If someone tries to remove and reseal the layer, the manipulation will be noticeable. This helps maintain the integrity of the password distribution process and prevents unauthorised individuals from tampering with the cards.

It’s important to note that while using scratchcards for password distribution can be a unique and creative solution, it may only be suitable for some organisations or situations. The applicability of this method may depend on factors such as the number of users, the frequency of password changes, and the specific security requirements of the business.

So why use Purely Digital?

Ultimately, Purely Digital offers an innovative solution to address the challenge of securely sharing passwords through scratchcards. This approach provides a physical and tamper-evident method for distributing login credentials, reducing the risks associated with digital transmission. However, businesses should evaluate their specific needs and consider consulting with cybersecurity professionals to determine the most appropriate and effective methods for password management within their organisation.

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What are the benefits of using a sustainable printing machine?

Sunday, February 12th, 2023
Sustainable Printing Machine used by Purely Digital

There are several benefits of a sustainable printing machine, all of which have been analysed by Purely Digital. Having noted the benefits of using such a machine, our owner Andy could not stop talking about why using a far more environmentally-friendly printing press would benefit us and our clients. Take a look below at why we can offer such a better service at Purely Digital for companies. We will discuss how we have become more environmentally friendly and cost efficient, including:

  1. Environmental Benefits: Sustainable printing machines use less energy and produce less waste, reducing their environmental impact. They also often use environmentally friendly inks and toners, which are non-toxic and biodegradable.
  2. Cost Savings: Sustainable printing machines are often more energy-efficient. This can result in lower electricity bills and lower costs over time. Additionally, they can reduce the cost of paper and other supplies, as they use less ink and toner.
  3. Improved Productivity: Sustainable printing machines are often designed to be more reliable and efficient. Subsequently, this improves productivity by reducing downtime and the need for maintenance.
  4. Better Health: Sustainable printing machines emit fewer harmful chemicals, which can improve indoor air quality and the health of people who work around them.
  5. Positive Reputation: Using sustainable printing machines can improve a company’s reputation and brand image. This demonstrates a commitment to environmental responsibility and sustainability.

Overall, sustainable printing machines can provide various benefits, from reducing costs and productivity to improving health and the environment and enhancing a company’s reputation.

Why do companies prefer to work with environmentally friendly businesses?

Companies prefer to work with businesses that are environmentally friendly for several reasons:

  1. Consumer Demand: Consumers are becoming increasingly conscious of the environmental impact of the products they purchase and the companies they support. Companies can appeal to consumers looking for sustainable products and services by working with environmentally friendly businesses.
  2. Reputation and Brand Image: Working with environmentally friendly businesses can improve a company’s reputation and brand image. It demonstrates a commitment to environmental responsibility and sustainability, which can be appealing to consumers and other stakeholders.
  3. Cost Savings: Working with environmentally friendly businesses can also result in cost savings. For example, companies can save money by using environmentally friendly products and services that are more energy-efficient and have a lower environmental impact.
  4. Compliance with Regulations: In many industries, there are regulations in place that require companies to minimise their environmental impact. By working with environmentally friendly businesses, companies can ensure they are in compliance with these regulations.
  5. Competitive Advantage: Companies that work with environmentally friendly businesses can gain a competitive advantage over their peers. This can help them attract new customers and retain existing ones, as consumers are increasingly looking for environmentally responsible companies.

Overall, working with environmentally friendly businesses can provide several benefits to companies, including improved reputation and brand image, cost savings, compliance with regulations, and competitive advantage.

What are the benefits of a sustainable printing press machine?

A printing press machine is a mechanical device that transfers ink from a plate to a piece of paper or another printing substrate. The process of printing with a press machine typically involves creating a printing plate, which is a flat surface with the design or text to be printed etched into it. The plate is then inked, and the ink is transferred to the printing substrate under pressure.

Several printing press machines include offset lithography, letterpress, gravure, and screen printing. Each type of press machine is suited to different printing applications and uses various techniques to transfer ink to the printing substrate.

Printing press machines have been used for hundreds of years and are still widely used today, especially in the commercial printing industry. They are essential for producing high-quality printed materials, such as books, newspapers, magazines, packaging, and promotional materials. With the advent of digital printing technology, the role of traditional printing press machines has evolved, but they continue to be an essential part of the printing industry.

What sort of printing press machines do printing companies use?

Printing companies use a variety of printing press machines, depending on the type of printing job and the materials being printed. Some of the most common types of printing press machines used by printing companies include:

  1. Offset Lithography: Offset lithography is a popular printing method that uses a flat plate to transfer ink to a printing substrate. It is commonly used for printing large quantities of materials, such as books, magazines, and newspapers.
  2. Digital Printing: Digital printing uses computer-controlled printers to produce high-quality prints directly from digital files. It is well-suited for short-run jobs, such as business cards or brochures, and allows for quick and easy customisation of each printed piece.
  3. Flexography: Flexography is a form of relief printing that uses flexible plates to transfer ink to various printing substrates, including paper, plastic, and metal. It is commonly used for printing packaging materials, such as bags, boxes, and labels.
  4. Screen Printing: Screen printing is a stencil-based method that uses a mesh screen to transfer ink to a printing substrate. It is commonly used for printing t-shirts, posters, and other items with bold graphic designs.
  5. Gravure: Gravure is an intaglio printing method that uses etched copper or steel cylinders to transfer ink to a printing substrate. It is commonly used for printing high-quality images, such as photographs, and is often used for printing magazines and packaging materials.

These are just a few printing press machines used by printing companies. The type of press machine a company uses will depend on several factors, including the printing job, the printed materials, and the quality and quantity of prints required.

How do printers make scratchcards?

Scratch cards are typically produced by printing companies using a combination of printing press machines and specialised finishing equipment. The process typically involves the following steps:

  1. Design: The first step in producing scratch cards is to create a plan. This includes determining the size and layout of the card, as well as any images, text, and graphics to be included.
  2. Printing: Once the design is finalised, the printing process begins. The design is typically printed onto a paper or plastic stock appropriate for scratch card production. This can be done using various printing methods, such as offset lithography, digital printing, or flexography.
  3. Lamination: After the cards are printed, they are usually laminated with a protective film to make them more durable and resistant to wear and tear.
  4. Scratch-Off Layer: The next step is to apply a scratch-off layer to the cards. This is typically done using a specialised machine that applies a thin, opaque coating to the cards. This coating can be scratched off to reveal the information underneath.
  5. Personalisation: Once the scratch-off layer is applied, the cards can be personalised with unique information, such as numbers, codes, or prizes. This is typically done using a high-speed or digital printing press.
  6. Quality Control: After the cards are personalised, they undergo a quality control process to ensure they are free of defects and meet the required standards.
  7. Packaging: Finally, the cards are packaged and shipped to the customer.

Overall, the production of scratch cards involves several steps. These include design, printing, lamination, application of the scratch-off layer, personalisation, quality control, and packaging. In addition, printing companies use specialised equipment and techniques to ensure that each card is produced to the highest standards. This meets the customer’s specific requirements for business cards and scratchcards.

Can printing machines ever be environmentally friendly?

Yes, printing machines can be environmentally friendly, and many printing companies are taking steps to reduce their environmental impact. Here are some ways that printing machines can be made more environmentally friendly:

  1. Energy Efficiency: Many printing machines are designed to be energy efficient, using less energy and reducing greenhouse gas emissions. Some printing companies use renewable energy sources, such as solar or wind power, to reduce their carbon footprint.

  2. Recyclable Materials: Many printing machines are constructed from recyclable materials, reducing waste generated during production and helping to conserve resources.
  3. Water Conservation: Some printing machines are designed to use less water during the printing process. The idea is to reduce the amount of water consumed and helping to conserve this precious resource.
  4. Chemical Reduction: Many printing companies are taking steps to reduce the use of toxic chemicals in the printing process. This includes using eco-friendly inks and coatings and reducing the amount of waste generated by the printing process.
  5. Digital Printing: Digital printing is becoming increasingly popular as a more environmentally friendly alternative to traditional printing methods. Digital printing uses less energy and generates less waste, as there is no need for plates or film. Printing only the exact quantity of materials required is possible, reducing waste.

While no printing process is entirely environmentally friendly, companies are reducing their impact and making their operations more sustainable. By using energy-efficient machines, recycled materials, and eco-friendly inks and coatings, printing companies can help minimise their environmental impact.

Contact Purely Digital about the benefits of a sustainable printing machine

We hope you have enjoyed reading our article on the benefits of a sustainable printing machine. We would love for you to contact Purely Digital for all your printing needs. Purely Digital are available all over the UK, serving clients in London and the East Midlands. If you need to get in touch with us or other team members, feel free to call us on 01332 299553 or fill out our contact form.

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What are the Advantages of Using Peel-and-Reveal Labels and Stickers for Your Products?

Tuesday, October 11th, 2022

Using peel-and-reveal labels can be an effective way to improve the look and branding of your products. Not only will the labels look more attractive, but they’ll also be easier to read and use. Peel-and-reveal labels are versatile and easy to apply. Here is a closer look at the benefits of using these sorts of labels and stickers for your business.

Peel-and-reveal labels have multiple layers, with a top layer that can be removed to reveal the information underneath. In addition to being suitable for any type of product, these small labels also have excellent marketing and information capabilities.

Benefits of using Peel and reveal labels and stickers

Here are some of the main benefits of using such labels:

  • By peeling and revealing labels, you can multiply the amount of information given to your customers while not taking up a lot of space on the product packaging. Typically, peel-and-reveal labels display the product’s name on top and product details, such as ingredients or nutrition facts, on the bottom. Custom label printing companies like us (Purely Digital) offer peel, reveal, and other label options.
  • It’s fun to peel off the label’s top layer and hunt for treasures as a playful way to capture attention. Using peel-and-reveal solutions is a great way to run promotional campaigns, including coupon promotions and campaigns that offer instantly redeemable awards, prizes, or giveaways.
  • There are a variety of technical solutions for high-quality labels – peel-and-reveal labels are available in various materials for use on boxes, cans, bottles, and other containers.

Gold Foil can be added to suit your individual requirements

With gold foil printing, you can use it in various ways, dramatically increasing its impact! Gold foil printing doesn’t always have to be all-out – if used sparingly and in a subtle way, it can create an eye-catching focal point that highlights a particular image or text or help convey a main message within the document.

Another option is to use gold foil in a bold manner over a large area of a design to enhance its impact and interest.

Using labels and stickers to improve your brand

When it comes to branding, nothing is more important than visibility. Whether it be online visibility or creativity, there are plenty of ways that you can enhance and improve your brand. Some are obvious ways, like using stickers and labels, and others are less obvious, such as using music. However, they are all ways in which someone can improve your brand.

There has been an uptick in creators using sticky labels alongside royalty-free music as part of their expo branding. This is a new level of affordable, cheaper marketing. If you head to a stand at an expo, they are likely to have printed vinyl flooring (from Purely Digital of course), plus music which is royalty-free. When handing out examples of the product at trade shows, customers can then remember the music playing, the floor they saw, and the labels on the products. See where we are going here? There are some fantastic ways to tie all marketing aspects into one.

How to get started with using these labels

Getting started is fairly easy and straightforward. The first step is to decide what kind of label you want to create. Purely Digital can always provide guidance depending on the briefing from the company (yourself) that is looking to use print marketing.

The types of labels you can use and materials involved include paper, vinyl, and something called Tyvek. Once you have selected the sticker material you want to use, you can get a graphic design agency (or your internal team) to design the label itself. There are templates you can choose from online or you can use inspiration from another design that you like.

However, when designing your label, you need to include all of the information that your customers need in order to make an informed purchase. This is particularly the case for food labels and stickers, so if you are hosting a party and have labelled the food, this is a great example of when to use it.

Contact Purely Digital

Get in touch with Purely Digital by using our contact form. We’ll get back to you with a quote as soon as we possibly can.

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Going local with your printing company of choice

Monday, September 5th, 2022

As everybody is trying to be more environmentally friendly with their products, it makes sense to shop local. Cut down on long-distance delivery and order from a local company looking to help local businesses. You know it makes sense. Plus, you won’t even have to look far to find that local, environmentally friendly company that operates with the same beliefs that you do. As a local printing company In Derby (we’ll just say it), Purely Digital should be the company of choice. So, if it is marketing materials, wedding invitations, business cards, or even personalised scratchcards, then we can deliver a greener service to you. Read up on our eco pledges on our sustainability page and what Team Purely do in their spare time to help save the planet.

Working with local businesses in the East Midlands

Being based in Derby and serving local businesses across the East Midlands, it is only fitting to talk about what we know. We have built great relationships throughout our network among our peers in Derby. So, in Derby and Derbyshire, we know what people want. Especially when it comes to printing and offline marketing. We can help build your brand around the local areas to increase visibility. Why? Because we know what we’re doing, and we’ve been doing it for a long time. If you are local, we can also do it at an affordable cost. As many consumers and B2B customers know, delivery can be expensive, and often people look to save on delivery where they can. Plus, it helps to protect the environment! What’s not to love?

Across the East Midlands, we’ve helped local companies to realise that printing is a necessity if you are to improve brand recognition and visibility amongst the local community. Regarding company branding and marketing communications, you need high-quality printed products regardless of where you are based. It just so happens to be that we believe you should go local. Although sometimes considered pricey (though not at Purely Digital), anything that bears your business name should look professional to portray expertise.

Local businesses provide higher levels of communication

Local businesses provide higher levels of communication to clients. Not only is there a reputation to save because everybody knows everybody in such a small world, but it is also easier to talk to someone local. It can be a case of popping into each other’s offices to ensure you truly understand the work being undertaken. We also believe in working closely with our clients and customers at Purely Digital. You don’t just pay for our high-quality work; you pay for the high-quality communication and service. Because we work locally, it is easier for face-to-face meetings, resulting in what we believe to be a friendlier, easy-to-understand way of working.

Our team are experts in the field of printing, meaning we can follow your brief and requirements down to a tee. As we are not far from you (if you choose to go local and are from the East Midlands), we’ll always do our best to come in and visit if we can, especially within walking distance.

The pricing structure of working with a local Printing Company

If you are starting a small business, the budget may always be a slight concern. Purely Digital is well-known amongst Derby businesses and the East Midlands as an affordable printing company for corporate services. Working with SMEs or full-blown companies, we offer a competitive price when quoting for printing. Our personalised scratchcards are increasingly popular, thanks to their high-quality but affordable nature. We make it clear that a drop in price does not mean a decline in standard. That is clear in our reviews about Purely Digital.

Our quoting structure and transparency mean that there are never any hidden costs. A local business relationship is often based on trust, and we wouldn’t betray that trust. We can help you determine your expected Return on Investment, mainly if it involves one of our Direct Mailing campaigns.

Purely Digital works with other local companies – we’re in it together

Purely Digital works with plenty of local companies, not only in a direct B2B manner. Suppose you have embarked on a marketing campaign with your graphic design agency or rebranded and launched a new website with a web design agency. In that case, you’re still likely to need branding materials. This includes new types of personalised stationery, notepads etc., all of which contribute to your own upcoming success.

We would therefore work with your Graphic Design or branding agency of choice to ensure that we have the right files to deliver a great launch campaign. They can work online, and we’ll do the offline work. All that matters is that we help you to get the business name out there!

Choose Purely Digital as your local printing company in Derby

Learn more about our assistance at Purely Digital by checking out our products and services pages. Then, go local with Purely Digital!

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Why Business Cards Can Be Good For SEO

Tuesday, July 5th, 2022

Business cards have always been a staple of an entrepreneur or businessperson’s life. Whether it be passed around at networking events or slipped through someone’s door, it is a great way to ensure they are remembered. Some keep it simple and just go for a standard business card. This contains names and contact details. Other companies and employees liked to go a bit more out there. They were fans of glossing up the cards, which was slightly more expensive, but did mean that they stood out from the crowd. However, there was no right or wrong way to do it, it was all about keeping in touch with your brand.

Business cards printed by Purely Digital

Nowadays, there has been such an advancement in technology, that business cards can be beneficial for your website’s SEO. How does that work? We can hear you asking. Well, continue reading and we’ll explain what to do to make the most of your business cards.

What makes a good business card?

A business card is your first point of call with a potential client. In a world where first impressions are everything, a business card can make or break that working relationship.

Functional and correct

Let’s start with the obvious when discussing what makes a good business card. It needs to be proofread and contain no grammar or spelling mistakes. With a small amount of text, these will be easy to spot. Spelling and grammar usually signify carelessness, and as business cards are an expense, you need to make sure they are done correctly the first time.

A functional business card does not even have to take up a huge chunk of your budget. Purely Digital make sure we get a full brief from you before providing a detailed quote. As long as the spelling is correct and the details are on there, we can help you shout about your business to potential leads.

Informative business cards

For it to be functional, it needs to be correct. Next up, it also needs to be informative. You’d be surprised how many people order business cards with just their company name on them. No acknowledgement of any contact details. That’s great and all, but how is someone supposed to remember you or get hold of you? It might have been a great pitch, but that card is likely to end up in the bin or be used as a ruler on someone’s desk.

Stick in the memory

A lot of business stationery tends to end up on someone’s desk at home or in the office. Whilst this can be a good thing, you do not want it to be a paperweight until something better comes along. You want your brand to be remembered. At that networking event, a lead was mesmerised by your card because your card was unique and importantly high-quality.

That’s the thing with business cards and any stationery, the designs can be fantastic, but it is also about how it comes out in the print. A sub-standard printing service can be of detriment to your business.

With Purely Digital, we only deliver a high-quality printing service, meaning your branded stationery and business cards will be built to impress. Check out some examples below.

How can Business Cards be good for SEO?

So, we’ve talked about the design and what needs to be on a business card to make it stand out. We know that they need to be informative, functional, and memorable. Well, now they can do so much more.

SEO stands for Search Engine Optimisation and is all about the quality of your website. Your website needs to be optimised to get traffic to your site. You also want your audience to be engaged on your site and not click off straight away. This all sounds great, doesn’t it? But how on earth do business cards impact your digital website?

QR codes on your business cards

It’s 2022. The digital age has arrived. A lot of digital marketing agencies are now starting to catch on to just how much innovation there can be with business stationery. Although it is always good to have glossy pens, notepads, and cards, they can also be efficient in your marketing strategies.

On business cards today, you can have your name, your company and then a QR code. Plus, your logo to make it eye-catching of course! But you do not need to fill up your card with details anymore. An agency or business can simply build a landing page or contact form with a designated URL. From there, a QR code can be generated onto the business card. At a networking event, all you’d then need to do is provide a business card to a potential lead and they can scan the QR code using their smartphone. Once that’s generated, the contact form will load up on their screen and they can fill out any details and information that they feel necessary.

It really is that simple. It can stop the to-ing and fro-ing between emails and ensures people have the right emails etc. So once that person goes home with your business card, if they’ve not already, they can just load up the contact form and get in touch that way. Simple!

But how does this help SEO?

Well, it’s a fine way of getting people onto your website. At the end of the day, all Google wants to do is see what people think of your website. If more people are heading over to the domain and are filling out forms, then they are spending time on your website. That’s the main aim of SEO, and the most finite way of ensuring your website is seen by other companies.

For more information on designs, styles, and types of business cards, check out Purely Digital’s business card product page and get in touch for a quote.

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2022 – An alternative way to share your passwords

Monday, June 6th, 2022

Cybersecurity has never been more important for businesses around the world. Since the coronavirus pandemic rocked the world in 2020, many companies have opted to work remotely. Although this clearly has plenty of benefits, there are also some negatives to consider which could impact your business.

There are arguments for and against working remotely, mainly relating to efficiency and trust, but other aspects need to be considered. This includes cybersecurity and how safe working digitally can really be for your business. A recent study by Tessian found that one-third of employees admitted they had picked up bad security habits while working at home, but 89% still expressed a preference for working remotely during the week. One-quarter of employees also said they would not report mistakes. IT leaders, therefore, need to address changes to employees’ security habits if they are to continue hybrid working arrangements without the huge risk to the cybersecurity of the business.

The need for increased security measures hasn’t escaped us here at Purely Digital; that’s why we’ve been helping companies transfer their passwords physically, both helping companies strengthen the passwords used by employees and reducing the risks of them being intercepted by cybercriminals. Sounds interesting, doesn’t it? Carry on reading to learn more about sharing passwords in the form of scratch cards with Purely Digital.

How can you physically transfer a password?

We are well beyond the age of writing down a password on a notepad and handing it over. Instead, many companies opt to use password manager tools which are encrypted to ensure that passwords are kept safe. However, whilst these are a good idea, they are only good once you have stored and saved the password.

The tricky part for many companies is sending passwords to individuals electronically and digitally. If, for example, you want to send someone a password and logins via email, it can end up in the wrong hands. The sender may accidentally email the wrong person, or the message may be intercepted by a cybercriminal.

Well, that no longer has to be the case. In recent years, IT departments have opted to send passwords via mail to their employees. This is more secure than it sounds! Passwords can be sent as a scratch card making it a completely secure way to send and receive this information. If passwords are received with any part of the scratch-off panel removed, they are void, if not, you know they have not been seen by anyone other than the intended recipient.

Tim Sandler, Tession CEO and co-founder said that “IT leaders need to prioritise building a security culture that empowers people to work securely and productively and understand how to encourage long-lasting behavioural change over time if they’re going to thrive in this new way of working.”

Using scratch cards to communicate secure passwords and log-in information is a great way to reinforce your company’s serious attitude regarding the importance of online security and are a user-friendly way to exchange information with employees, encouraging them to consider and change their own behaviour in relation to cybersecurity.

How do Purely Digital scratchcards work?

Scratch cards work as a powerful marketing tool for your business; but they don’t have to be used or considered purely marketing tools. At Purely Digital, our scratch card service has helped clients worldwide create innovative marketing campaigns for their businesses.  However, using them to exchange secure information is becoming increasingly popular; and because of our expertise using them for marketing promotions, you can be confident that they can be beautifully designed, with gold or silver scratch-off areas, to reflect the branding and values of your business too. Take a look at our Purely Digital scratchcards product page to see what we are talking about.

A scratch card does not always have to be about winning the lottery and a million pounds (although that would be nice!). So let Purely Digital scratchcards help you keep your passwords safe and secure via transferring them through physical cards.

Example of security code

Ideal for start-ups

Some companies will have state-of-the-art cyber and network security. However, as a small start-up or a company with a small budget, it is unlikely you have extensive security protocols in place. You might be sharing passwords over email or via a spreadsheet, for example.

This should be a big no-no. Although we don’t proclaim to be cybersecurity experts, Team Purely is fully aware of the pitfalls of sharing confidential data over the PC. We are so keen to let companies know of the password sharing available ideas. With remote working becoming increasingly popular, it has never been more important to be more protective of your passwords. The money spent on password sharing scratch cards will save you money in the long term, reducing the chances of your data being compromised.

We Love Quoting at Purely Digital

For us, there is no project too big or too complex. So get in touch, and we can help make your next project possible! Contact us here to see how Purely Digital can help you with scratchcards or other requirements.

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Printed Vinyl Flooring – Stand out from the competition at your next Exhibition or Trade Show!

Wednesday, May 11th, 2022

Custom printed vinyl flooring can bring your exhibition stand to life and help you stand out from your competitors in a busy exhibition environment! After all the admin and logistics are sorted, carefully considering the interior décor at your show is vital to ensure you make the most of your space. 

Most exhibitors spend a lot of time thinking about the backdrop, shelving, display areas and items they want to showcase but completely overlook the potential of the floor area! If this is not considered part of your design, you are wasting a golden opportunity to create a complete brand experience for your customers or visitors. 

Our printed vinyl flooring is printed to your exact specifications, so you can be as creative as you please. For example, perhaps your brand sells swimwear, and you’d like the floor to look like you were walking on a Caribbean beach? Or safety equipment, so you’d like the customers to feel like they were walking on scaffolding high above a building or on a rope bridge above a valley?

Where has printed vinyl flooring been used before? 

Delighted customer; Doyen Tea, recently commissioned our bespoke vinyl flooring for the London Food & Drink Expo. Their flooring made customers feel like they were standing on a tea plantation, and it worked brilliantly as a talking point. “Customers commented on the creative use we had made of the floor space on our stand. It was completely different from the other vendors and gave our booth a really immersive look and feel – we are thrilled and are looking forward to using it at all our exhibitions going forward.”

Creative use of the floor space can really leave an imprint on a visitor or customer, meaning you maximise the marketing space available to you and help you stand out from your competitors in a busy, cluttered trade show environment. 

events printed vinyl flooring

Hard-wearing and durable, the flooring also still looks great despite the volume of footfall, and as it can be easily rolled up and stored in between shows, it’s a cost-effective solution too!

And it isn’t just exhibition space that can benefit from this innovative design solution. Read on to discover how a custom-designed vinyl floor can help your business…

Printed vinyl flooring in a retail environment

Custom printed flooring… whatever your business!

As you can see from the pictures above, this bespoke printed flooring option allows you to turn a blank canvas into something extraordinary. More examples are on our printed flooring product page, but hopefully, you get the gist… we can print the flooring to your exact specifications; you are in complete control, and the only limit is your imagination!

So where else could you use it? Where else could you turn an otherwise blank space into a remarkable and engaging marketing tool?

Bespoke flooring for Retail environments 

Make every inch of your retail environment work for you by transforming the otherwise blank floor space into something eye-catching! For the shop floor or perhaps even your shop window, creative use of the floor space helps not only enhance the products you have on offer, but also the overall shopping experience for customers, contributing positively to their understanding of your business! This could also be utilised in shopping centres, cinemas or outdoor areas to grab attention or advertise your brand. 

Retail printed vinyl flooring by Purely Digital

Museum Exhibition and Gallery spaces for custom flooring

Personalised vinyl flooring for museum and gallery spaces can really help create the staging for your display. It can also be the perfect way to guide visitors in a particular direction around your exhibit or separate specific sections and zones…. A great alternative to using floor tape! Not only will it look spectacular, but this type of printing also helps to contribute to the overall experience of your customers or visitors. Don’t worry; a custom printed vinyl floor does not mean you are stuck with it for life. On the contrary, that is the beauty of it. These floors can be used for travelling or temporary exhibitions and can be easily rolled up and stored between uses. 

Set design for Events, Stages, Films & TV

Our flooring can also be used as part of a set design to help create the look of a particular scene or brand a staging setup… the options are limitless! The flooring is robust, anti-slip, flame retardant and can be rolled up and stored if you are sharing show space with other artists or productions. 

Directional flooring for Hospitals and Healthcare

Our flooring is anti-bacterial, flame retardant and anti-slip! Perfect for healthcare facilities which are often vast and complex buildings that are difficult to navigate for patients. Utilising our flooring to help mark out waiting areas or different zones can be an invaluable tool for those who perhaps would otherwise struggle to read signage. Graphics, logos, colours, images and text can all be used to help define areas, offer directions, or perhaps provide some welcome fun for children to play on whilst waiting for appointments. 

Promote your brand with printed vinyl flooring

Great marketing can really make your business grow in the 21st century. You want to create eye-grabbing promotional brand materials that help you stick in the mind of your customers. There’s no point in delivering an excellent product or service if no one knows about it!

Talk to Purely Digital about custom printed vinyl flooring

Have a vision of what you want your flooring to look like? Talk to us at Purely Digital, and we can talk you through the brief of what we need. If you need inspiration, head to the bespoke vinyl flooring page. However, if you just want more details, fill out the form on our contact page or call us on 01332 299553.

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