Archive for the ‘Purely Digital Services’ Category

Why using a printer based in the East Midlands is ideal for your business

Monday, December 18th, 2023

When building businesses, your brand is important and precision is paramount. So, selecting the right location for your business can be a transformative decision. That’s why Purely Digital chose to base ourselves in our home, in the heart of Derbyshire. The vibrant core of the country, the Midlands, where we are accessible to all businesses and, perhaps most importantly, able to deliver to all businesses in need of urgent requirements. Let’s explore why we established Purely Digital in this bustling region and how we became a professional printing company in Derby. Thanks to our accessibility, it might be the key to unlocking your professional journey and scaling your brand to new heights.

Building brands in the East Midlands

The Midlands is not merely a geographical point; it’s a strategic epicentre that can propel your business to unprecedented heights. Positioned at the intersection of accessibility, this central locale and the intricate web of nearby motorways create the ideal foundation for success. It’s not just about where you are; it’s about the ecosystem you cultivate around your business that propels you forward. When businesses are growing their brand, there is usually a desire to get what you want there and now. Fortunately, our Midlands base in Derby means we are able to get all your printing orders and deliverables to you in super quick time. As printers in Derby, we’ve built a wealth of contacts which enable us to deliver only the best. Just check out our reviews if you want to see for yourself.

Purely Digital can increase your brand awareness in the UK

In the digital era, a robust online presence is non-negotiable, but offline print marketing is still vital to your business. Purely Digital understands the significance of print marketing support. Envision having a partner who comprehends your business and is just a short drive away. Opting for a Midlands-based printing company means tangible support beyond virtual meetings. Face-to-face discussions and the luxury of in-person strategising are the cornerstones of a working relationship. While virtual meetings have their place, nothing matches the impact of a handshake and shared visions. We haven’t yet mentioned our ability and desire to be a sustainable printing company. Not only are we affordable, but we also help and save the environment, one print at a time.

Why you should use a company based in the Midlands

Having a central base is the linchpin of efficiency for businesses catering to a national clientele. The Midlands is a compass, providing a sturdy foundation to reach clients nationwide. Trim down on extensive hours on the motorway, curtail petrol costs, and elevate client interactions. A Midlands-based warehouse becomes more than a storage facility; it evolves into the nucleus of your operations, a space where clients and suppliers can effortlessly converge. If you are a business in need of professional printing help, Derby-based Purely Digital is the way to go.

Purely Digital can deliver printing works to any business in the UK

Contemplating outsourcing storage to a Midlands-based facility? Look no further. Elevate your printing business by exploring innovative storage solutions within the Midlands. Contact Purely Digital for insights into their strategic location in the East Midlands and how it can complement your business dynamics.

In printing, success isn’t solely about ink on paper – it’s about judicious choices that set you apart. Choose the Midlands, choose innovation, and let your business narrative unfold in the heart of the country.

Brands to spend record £9.5bn on Christmas advertising

Tuesday, November 14th, 2023

It’s that time when businesses and companies start to increase their Christmas branding as they continue to adapt to certain trends. Below, we’ve been looking around the Internet at the trends that are arising this year in Christmas and how they could be affecting the market. If your business needs some branded or personalised festive branding, we’ll be able to help you. Taking research from Marketing Week, it’s interesting to see what to expect this Christmas.

The upcoming Christmas season is poised to witness a substantial surge in brand advertising expenditure, reaching an unprecedented £9.5 billion, according to insights from the Advertising Association and Warc. This notable 4.8% increase from the previous year is primarily attributed to the prevailing inflationary landscape.

Why do companies go with Christmas Branding?

Brands strategically diversify their investments, embracing both emerging and traditional media channels. Noteworthy projections include a substantial 20.2% increase in spending on broadcast video on demand, a 10.3% uptick in out-of-home advertising, and a 9.1% rise in online display advertising.

Do companies still spend time on Christmas marketing?

Despite experiencing a slight dip of 0.2% compared to the 2022 total, television remains a focal point, with an estimated £1.5 billion allocated in the final quarter. However, it’s important to note that real-term growth in the fourth quarter is expected to be modest, at just 0.3%, indicating a relatively flat market when measured at pre-COVID prices, as highlighted by James McDonald, Director of Data, Intelligence, and Forecasting at Warc.

While the data acknowledges the impact of inflation on increased spending, there is optimism that brands are recognising the intrinsic benefits of Christmas advertising. This extends beyond financial considerations, emphasising emotive display ads’ efficacy and performance marketing’s value within retail media environments.

What are you contributing to your business this Christmas?

The impending Christmas ad season is poised to be a significant driver for the advertising industry, contributing £430 million to the total market value for 2023. This seasonal contribution accounts for 47% of the overall growth experienced throughout the year, showcasing the substantial influence and strategic importance of holiday-themed campaigns.

Brands are adapting to the Christmas trends

Despite the trend of brands releasing Christmas ads earlier each year, this data suggests a deliberate and strategic move. Nearly half (48%) of adults find festive ads instrumental in shaping gift ideas, while an impressive 70% of individuals between 25 and 34 consider Christmas ads the ‘ultimate festive mood booster’.

Several leading brands, including Aldi, Asda, and M&S, have unveiled their Christmas ads early. Aldi’s offering, a whimsical Willy Wonka parody featuring Kevin the Carrot, has emerged as the most effective, garnering the highest possible rating of 5.9 stars according to System1.

What are the big organisations doing with their Christmas Branding?

Other prominent brands, such as M&S Food, Sainsbury’s, Vodafone, Coca-Cola, and Boots, have also achieved stellar ratings, scoring above 5 stars in ad effectiveness. This robust performance underscores the efficacy and impact of these early Christmas campaigns. It’s no wonder so much money is being spent in relation to Christmas branding.

Contact Purely Digital

Contact Purely Digital to see how we can help with your Christmas branding for your business. The team work around the clock to ensure your business will boom, and as we love quoting, there’s no reason not to speak to us. We can help with the artwork if this is also a requirement. Just contact Purely Digital today.

Branding for Businesses | How Purely Digital can help your Company

Thursday, October 12th, 2023

Integrating Purely Digital strategies, such as providing companies with printed stationery and scratchcards, can enhance your business visibility and growth. As we all know, business branding is pivotal in shaping a company’s identity and impact in competitive industries. From fostering a sense of professionalism to enhancing customer engagement, these offline tools offer a multifaceted approach to brand development. Here’s how Purely Digital can significantly benefit your company with a focus on branding for businesses.

Professionalism and Brand Cohesion

Printed stationery, encompassing business cards, letterheads, and envelopes, creates a professional and unified brand image. This tangible representation establishes a robust first impression and bolsters credibility among potential customers.

Memorability and Recall

Well-designed printed stationery featuring unique visual elements like logos, colours, and fonts leaves a lasting impression. This boosts the likelihood of your business being remembered when potential customers require your products or services.

Networking and Referrals

Business cards are practical networking tools, facilitating easy sharing during events or encounters. By providing contact information in a tangible format, you increase the chances of receiving referrals or future business opportunities.

Offline Marketing Reach

Despite the prominence of digital marketing, only some are consistently online. Printed stationery provides an opportunity to reach individuals who prefer traditional communication methods or lack regular internet access, ensuring visibility in various contexts.

Tangible Promotional Tools

Utilising scratchcards as promotional materials engages customers and creates excitement. Whether included in direct mail campaigns, distributed at events, or used as incentives for purchases, the interactive nature of scratchcards generates curiosity and customer participation.

Cost-Effective Marketing

Printed stationery and scratchcards offer cost-effective alternatives for small businesses compared to some digital advertising channels. They provide tangible returns on investment, potentially generating leads, referrals, and brand recognition over an extended period.

Local Targeting

Printed stationery facilitates focused marketing efforts, allowing small businesses to target specific geographic areas. Distributing materials in local neighbourhoods, community centres, or events helps build brand awareness among the target audience, increasing local customer acquisition.

Brand Consistency

Printed stationery maintains a cohesive brand identity by ensuring consistent branding across different channels. This consistency reinforces your business’s values and message, from design elements to colour palettes.

Customer Engagement and Loyalty

Incorporating scratchcards into your marketing strategy creates an interactive customer experience, fostering brand loyalty. Customers perceive your business as fun, generous, and customer-centric, enhancing their connection with your brand.

Differentiation from Competitors

When discussing branding for businesses in a saturated marketplace, eye-catching printed stationery helps your business stand out. Unique designs make your business memorable, and establishing a distinct identity distinguishes you from competitors.

Offline Relationship Building

Printed stationery adds a personal touch to business interactions. Sending personalised thank-you notes, handwritten messages, or invitations on printed paper fosters more robust relationships with customers and partners, demonstrating commitment and appreciation.

Contact Purely Digital to enhance your business growth

Reach out to sales@purelydigital.co.uk to see how we can help enhance your business branding. We’d love to hear from you and give you a quote.

What are the benefits of NFC Print Marketing?

Saturday, August 12th, 2023

If you have not heard of NFC print marketing, then this is your lucky day. 2023 may just be finishing, but 2024 shows no signs of the print marketing industry beginning to slow. Businesses striving for growth must extend their reach through robust online marketing strategies. That’s why it is important to look at the benefits of NFC print marketing. And Purely Digital have experience…

While digital methods effectively broaden horizons, integrating Near Field Communication (NFC) marketing can add a compelling edge. NFC, a proximity marketing strategy, involves interaction with physical objects embedded with NFC stickers. Working at close distances, these stickers open avenues for unique marketing possibilities. Below, we have a look at the ways NFC can enhance your marketing campaigns with a numbered list.

1. Elevate Engagement with NFC Tags

Businesses can elevate customer engagement by integrating NFC labels into products and store spaces. For instance, embedding NFC digital tags into clothing labels allows customers to tap for additional information, such as matching items or alternative colour schemes. Samsung, for example, showcased phone features through NFC posters, enhancing engagement and creating brand awareness.

2. Showcase More Products

Overcome the limitations of physical retail space by using NFC tags to direct customers to online inventories. Encourage on-site engagement with vouchers, bridging the gap between in-store and online purchases.

3. Craft Interactive Advertisements

Enhance engagement through interactive advertisements by deploying NFC stickers on signages and banners. Customers can tap to access detailed product information, videos, store locations, and more. Offer incentives, such as vouchers, to further drive participation.

4. Connect Customers to Loyalty Programs

Leverage NFC at checkout kiosks and POS machines to enrol loyal customers in loyalty programs seamlessly. This creates added value for customers and fosters brand loyalty.

5. Access Product Reviews and Ratings Instantly

Bridge the gap between online and in-store shopping by allowing customers to tap NFC stickers to access online reviews. Positive reviews can influence purchasing decisions, while negative reviews can be addressed in real-time.

6. Tap to Learn About Products or Services

Offer a contactless way to provide detailed information about products or services through NFC tags. This includes product descriptions, warranty information, manuals, and allergen details for food products.

7. Encourage Repeat Sales

Integrate NFC stickers into product packaging, enabling customers to tap and reorder online. Use this feature to drive traffic to the website and introduce voucher codes for enhanced customer loyalty.

8. Gain Surprising Insights

Utilise NFC technology to gather customer engagement data and gain insights into product usage patterns. This information can optimise advertising campaigns by timing them to align with store product availability.

What are the benefits of NFC Print Marketing?

NFC technologies emerge as powerful allies in the realm of marketing, complementing existing strategies and enhancing overall campaigns. With its versatility, offline functionality, and user-friendly tap-to-transfer data, NFC stands out as a robust business tool.

As you embark on this journey, partnering with reputable suppliers like Purely Digital ensures a seamless supply of NFC business cards and tags, facilitating the integration of this innovative technology into your marketing arsenal. Plus, with Purely Digital, every order contributes to tree planting—a sustainable printing approach to business growth. Elevate your marketing game with the simplicity and effectiveness of NFC technology.

Mastering the Art of Early Christmas Printing: A Comprehensive Guide by Purely Digital

Monday, June 12th, 2023

The idea of contemplating Christmas in the late summer months may seem premature to some. Still, when it comes to business, early preparation for Christmas printing can be a strategic move that pays dividends in the long run. This comprehensive guide explores the benefits of planning ahead, provides a detailed timeline, and offers invaluable tips to ensure your holiday print projects with Purely Digital are executed seamlessly.

The Strategic Advantage of Early Planning

“Why think about Christmas now?” you might ask. The answer lies in the strategic advantages that early planning provides. By addressing your Christmas printing needs well in advance, you’re demonstrating exceptional organisational skills and freeing up valuable time in your business schedule that can be redirected towards other critical areas demanding attention.

August – Pricing and Plan

As the summer winds down, it’s time to dive into the nitty-gritty of your Christmas promotions. Start by listing down all the promotional materials you’ll need. If you’re grappling with ideas, consider contacting Purely Digital, where many creative suggestions await. Obtain quotes early, allowing you the time to carefully budget for your holiday printing endeavours.

Planning ahead in August provides a solid foundation for the subsequent steps in your Christmas printing journey. With pricing and a clear plan, you’ll be better equipped to make informed decisions that align with your business goals.

September – What will it look like?

Now that the groundwork is laid, it’s time to bring your visions to life. Begin the design phase of your Christmas materials. If you need more artistic skills or time to create the artwork yourself, consider tapping into the expertise of Purely Digital. Their professional design services can elevate your holiday prints to new heights.

Allocate ample time for the design review process, ensuring every detail is meticulously examined. With a month at your disposal, this stage allows for revisions, feedback, and, ultimately, the creation of perfect, eye-catching artwork that reflects the essence of your brand.

October – Place your order(s)

With your designs polished and approved, it’s time to take the plunge and place your orders. Whether it’s Christmas cards, calendars, wall planners, or other promotional items, October marks the deadline for securing your print materials. Remember that certain items may have longer lead times, so prompt action is essential to avoid any potential delays.

This step is crucial as it ensures the timely production of your materials and considers the anticipated surge in demand within the print industry during the holiday season. Purely Digital, with its commitment to excellence, stands ready to accommodate your printing needs, helping you navigate the challenges of this busy period.

November – Despatch – go, go, go!

It’s time to bring your Christmas prints to life as the holiday season approaches. November marks the date for dispatching your corporate gifts and mailing your Christmas cards. Don’t hesitate to be among the first to spread the festive cheer— the earlier your cards are sent, the longer they serve as effective advertisements for your business.

Purely Digital understands the importance of timely deliveries. Suppose you find yourself in need of assistance with postage and distribution. In that case, their dedicated team is just an email or phone call away, ready to ensure that your holiday prints reach their intended recipients seamlessly.

Early preparation is key – Contact Purely Digital today

Early preparation is often the key to success in the business world. By embracing the concept of early Christmas printing planning, you’re showcasing your organisational prowess and setting the stage for a seamless and prosperous holiday season. 

With Purely Digital by your side, each process step is guided by expertise and commitment to excellence, ensuring that your holiday prints leave a lasting impression on clients, partners, and prospects alike. Don’t be caught off guard—start your Christmas print preparations now, and let Purely Digital turn your visions into a festive reality.

How Printing Companies and Cybersecurity are mixing

Monday, May 8th, 2023

Printing companies can play a role in assisting businesses with cybersecurity in several ways. While scratchcards and large-format printing can have specific applications, in the below article, we provide some alternative ways in which printing companies can support cybersecurity efforts:

Secure Document Printing

Printing companies can help businesses print sensitive documents, such as contracts, financial reports, or legal documents, with enhanced security features. These features may include watermarks, holograms, tamper-evident materials, or special inks that can deter counterfeiting and ensure document authenticity.

ID Card Printing

Printing companies can assist in producing secure identification cards for employees, customers, or visitors. These cards can incorporate various security elements like holographic overlays, microprinting, UV inks, and barcode/QR code encoding to prevent unauthorised access and identity fraud.

Security Labels and Stickers

Furthermore, Printing companies can create customised security labels or stickers that businesses can use to seal packages, equipment, or sensitive documents. These labels may feature unique serial numbers, holograms, or tamper-evident designs to indicate if any unauthorised access or tampering has occurred.

Training Materials

Printing companies can produce informative and visually appealing materials like brochures, posters, or infographics that businesses can use to educate their employees about cybersecurity best practices. These materials can highlight password security, phishing awareness, data protection, and safe browsing habits.

Security Signage

While not limited to large format printing, printing companies can produce signage to reinforce security messages within the organisation. These signs can remind employees about the importance of data protection, adherence to security policies, or reporting suspicious activities.

What are scratchcards more known for?

It’s worth noting that scratchcards are more commonly associated with activities like lottery promotions or one-time password (OTP) distribution in specific industries. However, the secure transmission of passwords is generally done through encrypted channels or secure password management systems rather than physical methods like scratchcards.

In summary, printing companies can provide various security-enhancing solutions such as secure document printing, ID card printing, security labels, training materials, and signage to support businesses’ cybersecurity efforts.

So who are Purely Digital?

Purely Digital is a printing company that specialises in providing innovative solutions for cybersecurity, including the secure sharing of passwords using scratchcards. Our approach aims to address the challenge of transmitting sensitive login credentials securely and conveniently.

We offer scratchcards as a secure method for organisation password distribution. The scratchcards are designed to resemble traditional lottery-style scratch-off cards. Each card contains a unique password that is concealed by a secure coating. Users can reveal the password by scratching off the coating, ensuring that the information remains protected until it is needed.

How printing companies can help with cybersecurity

This approach offers several advantages in terms of cybersecurity:

Physical Distribution

By utilising scratchcards, Purely Digital enables businesses to distribute passwords physically rather than relying on potentially vulnerable digital channels. This reduces the risk of interception or unauthorised access to sensitive login credentials.

Convenience and Accessibility

The scratchcards provide a user-friendly method for employees to receive passwords. The physical nature of the cards allows for easy distribution to individuals, ensuring that each person gets their unique password securely.

Tamper-Evident Design

The scratch-off coating on the cards ensures that any tampering attempts are evident. If someone tries to remove and reseal the layer, the manipulation will be noticeable. This helps maintain the integrity of the password distribution process and prevents unauthorised individuals from tampering with the cards.

It’s important to note that while using scratchcards for password distribution can be a unique and creative solution, it may only be suitable for some organisations or situations. The applicability of this method may depend on factors such as the number of users, the frequency of password changes, and the specific security requirements of the business.

So why use Purely Digital?

Ultimately, Purely Digital offers an innovative solution to address the challenge of securely sharing passwords through scratchcards. This approach provides a physical and tamper-evident method for distributing login credentials, reducing the risks associated with digital transmission. However, businesses should evaluate their specific needs and consider consulting with cybersecurity professionals to determine the most appropriate and effective methods for password management within their organisation.

Why it is cheaper to work with companies outside of London?

Monday, March 6th, 2023

There are several reasons why it may be cheaper to work with companies outside of London. There are some particular industries in which London is highlighted as being more expensive, including the printing industry. Printing companies in London are more expensive because their overheads and outgoings are more. Use companies who deliver to London instead. Here’s why companies outside of London are better to work with:

  1. Lower operating costs: Companies outside of London often have lower operating expenses, such as rent, utilities, and salaries. This is because living costs are generally lower outside of London, so businesses can offer higher wages and charge less for their services.
  2. Lower taxes: Many areas outside of London have lower tax rates, including business rates and corporate taxes. This can reduce the overall cost of doing business. If companies can deliver products into London rather than base themselves in there, their products and services can be cheaper.
  3. Lower competition: Depending on the industry, there may be less competition outside London. Companies can charge less for their services or products as they do not compete with many other businesses.
  4. Lower transport costs: Transport costs can be high, particularly for companies that rely on moving goods or travel for work. Companies outside London may have lower transport costs due to less congestion, shorter travel distances, and lower fuel costs.
  5. More flexible workforce: Companies outside of London may have access to a more flexible workforce, as there is often a larger pool of workers willing to work part-time or freelance. This can help reduce overall labour costs, as businesses only need to pay for the required time and services.

Many factors contribute to the lower cost of doing business outside of London. However, it is essential to note that every business is different, and the cost savings may vary depending on the specific industry, location, and other factors.

Are materials cheaper to buy in London, or is it just office space which is more affordable?

The cost of materials can vary depending on various factors, including the type of material, the supplier, and the location. However, generally speaking, the price of materials is relatively high in London compared to other areas of the UK.

However, the cost of office space is typically higher in London than in other parts of the UK. This is because London is a central business hub with a high demand for office space, which drives up prices. As a result, businesses in London may need to pay significantly more for office space than businesses in other areas.

The cost of office space is just one of many factors businesses must consider when deciding where to operate. Other factors, such as labour costs, taxes, and access to markets and suppliers, may also influence a business’ decision. Ultimately, companies need to weigh the pros and cons of different locations to determine the best option for their specific needs and budget.

Can you purchase all your printing materials from the UK?

Yes, purchasing all your printing materials from the UK is possible. The UK has a well-established printing industry, with a range of suppliers and manufacturers offering a variety of printing materials, including paper, ink, toner, and other consumables.

Many UK-based printing material suppliers offer online purchasing and delivery services, making ordering and receiving the materials you need for your printing projects easy. Some suppliers may also offer competitive pricing and discounts for bulk orders, which can help you save money on printing costs.

However, it is worth noting that some specialised printing materials may not be available in the UK or may need to be imported from other countries. In such cases, sourcing materials from international suppliers may be necessary.

Overall, while it is possible to purchase all your printing materials from the UK, it is crucial to research suppliers carefully and compares prices to ensure you are getting the best value for your money. This is something where Purely Digital excels. You can check out our reviews to see why we’re ranked as one of the best. Choose Purely Digital as your printing company of choice, rather than other printing companies in London.

Can I use a printing company to print my business cards even if they are not based in London?

Yes, you can use a printing company based outside of London to print your business cards. Many printing companies in the UK offer online services that allow customers to order and customise their business cards online, regardless of their location.

In fact, using a printing company outside of London may offer some advantages, such as lower costs and faster turnaround times. As mentioned earlier, operating costs can be lower outside of London, resulting in lower printing costs. Additionally, some printing companies may have faster turnaround times due to their more streamlined processes or proximity to your location.

When choosing a printing company to print your business cards, it is crucial to consider factors such as quality, pricing, turnaround time, and customer service. Be sure to research different printing companies, read reviews from previous customers, and compare pricing and services to find the best option for your needs.

Are Purely Digital trustworthy and reliable?

There are some steps you can take to evaluate the trustworthiness and reliability of a printing company, such as Purely Digital, before deciding to use our services:

  1. Check our website for information about the company’s history, services, and contact information. A reputable company should have a professional-looking website that is easy to navigate and provides clear information.
  2. Read customer reviews: Look for reviews from previous customers on our website, social media pages, or other review sites. Respond to positive and negative thoughts, and see how the company responds to customer feedback.
  3. Check our credentials: Look for certifications, awards, or other recognition the company has received. This can indicate their level of expertise and commitment to quality.
  4. Get a quote: Contact Purely Digital and request a quote for your project. A reliable company should be able to provide a detailed and transparent quote that outlines all costs and services.

By researching and evaluating the above factors, you can decide whether a printing company like Purely Digital is trustworthy and reliable.

Should I use the same company for my business cards that I would for wedding invites?

While using the same company for your business cards and wedding invitations is possible, there may be better options.

Business cards and wedding invitations have different design requirements and target audiences, so using other companies that specialise in each area may be more appropriate. For example, a company specialising in business card printing may need more expertise or design options for wedding invitations, which require a more personalised and formal touch.

Additionally, using different companies may give you more flexibility in pricing, quality, and delivery options. For example, you can find a company offering competitive pricing and high-quality services for one type of project but not the other.

Choosing the same company for your business cards and wedding invitations will depend on your specific needs and preferences. If you are happy with the company’s services and pricing for both projects, and they can meet your design and quality requirements, then using the same company may be convenient. However, if you have specific requirements for each project, it may be better to use different companies that specialise in each area.

What should I look for in customer reviews from printing companies?

When reading customer reviews from printing companies, there are several things to look for that can help you evaluate the quality and reliability of the company’s services. Here are some key things to keep in mind:

  1. Quality of printing: Look for reviews that mention the quality of the printing work, such as the sharpness of images, colour accuracy, and overall print quality.
  2. Turnaround time: Look for reviews that mention the company’s turnaround time, including how quickly they completed the project and whether they met any deadlines.
  3. Customer service: Look for reviews that mention the level of customer service provided by the company, such as how responsive they were to questions or concerns, whether they were friendly and professional, and whether they offered helpful advice.
  4. Pricing: Look for reviews that mention the company’s pricing, including whether they were competitive and whether there were any hidden fees or charges.
  5. Communication: Look for reviews that mention the company’s communication throughout the printing process, including how well they kept the customer informed of progress and any issues.
  6. Overall experience: Look for reviews that comprehensively evaluate the customer’s experience with the company, including whether they would use them again and recommend them to others.

By keeping these factors in mind when reading customer reviews, you can better understand the quality and reliability of a printing company’s services and decide whether to use their services for your printing needs. Wherever you are in the UK, we offer a great service as though we were one of the printing companies in London.

Choose Purely Digital over printing companies in London

You should choose Purely Digital over printing companies in London because we can deliver into London. We offer far cheaper prices than those in London, and there is no drop in quality. Andy and the team do their best to ensure that companies based in London get higher-quality products at affordable prices.

What are the benefits of using a commercial printer over buying a printer?

Friday, November 4th, 2022
Purely Digital are a commercial printer in Derby - Use them today

Printing is an essential business process; companies of all sizes need a reliable commercial printer to get their work done efficiently. Before you look for a new commercial printer, consider a few things to help you choose the right one for your business. Below are the benefits of using a commercial printer company like Purely Digital over buying a printer to deal with in-house. If you’re in the East Midlands and Derby, we can be your commercial printer of choice.

1) What are the unique needs of your company?

Before you begin looking at printers, you should first identify the unique business needs of your company so that you can find a commercial printer that will match your needs. For example, if you need to work with a printer that can print vast quantities at high speeds, then you should look to contact a reliable company that offers an efficient and sustainable printing service. You should look for a business that uses a printer with a high-speed toner or another type of ink.

Home printer: If you need your printer to be portable, you should look for one that is battery-powered or can be hooked up to an external power source. Whatever the needs of your business may be, you should be able to find a printer that meets them. 

2) How will the printer be used?

Another important consideration is how the printing equipment will be used. For example, some printers can print in black and white and colour, while others can only print one or the other. If you go to a corporate printing service that offers commercial printing, you will not find this issue. Others can print in only one format at a time. In addition, some printers are capable of copying as well as printing, while others are not.

Home printer: Finally, some printers can use various types of paper and media while other types of printers cannot. For each type of printer, you will need to consider the uses you intend for it to determine what type of printer will be best for your needs. 

3) How will the printer be maintained?

Another factor you need to consider when choosing a company to do your printing is how it can be maintained. All commercial printers require a certain amount of maintenance to ensure they work correctly and perform optimally. In addition to regular cleaning of the unit, you will need to regularly replace the ink cartridges, toner cartridges and other consumables as needed. If your printer requires a great deal of maintenance to keep it working efficiently and reliably, it will need to be more costly than a printer that requires less maintenance. That is just another reason, if you are in Derby, why a commercial printer is recommended.

Home printer: When choosing a printer, you will want to consider how often it will need to be serviced and by whom, so that you can make a more informed decision about which printer will best suit the needs of your business. 

4) How much space will the printer take up?

You should also consider how much space a home printer will take up in your office. If you plan to place the printer on your desk or in the corner of your office, you will probably not have any problems. However, if you intend to put the printer in a storage room or another area that is not frequently used, you may have to find another place. That’s why a commercial printing company should be your choice.

Home printer: You will also need to consider the size of the paper trays that come with the printer, as some models come with large trays while others come with smaller trays.

Choose your commercial printer in Derby

So, after all this, you should be aware of the differences between using a commercial printing service from Purely Digital, and buying your own printer for your company.

Going local with your printing company of choice

Monday, September 5th, 2022

As everybody is trying to be more environmentally friendly with their products, it makes sense to shop local. Cut down on long-distance delivery and order from a local company looking to help local businesses. You know it makes sense. Plus, you won’t even have to look far to find that local, environmentally friendly company that operates with the same beliefs that you do. As a local printing company In Derby (we’ll just say it), Purely Digital should be the company of choice. So, if it is marketing materials, wedding invitations, business cards, or even personalised scratchcards, then we can deliver a greener service to you. Read up on our eco pledges on our sustainability page and what Team Purely do in their spare time to help save the planet.

Working with local businesses in the East Midlands

Being based in Derby and serving local businesses across the East Midlands, it is only fitting to talk about what we know. We have built great relationships throughout our network among our peers in Derby. So, in Derby and Derbyshire, we know what people want. Especially when it comes to printing and offline marketing. We can help build your brand around the local areas to increase visibility. Why? Because we know what we’re doing, and we’ve been doing it for a long time. If you are local, we can also do it at an affordable cost. As many consumers and B2B customers know, delivery can be expensive, and often people look to save on delivery where they can. Plus, it helps to protect the environment! What’s not to love?

Across the East Midlands, we’ve helped local companies to realise that printing is a necessity if you are to improve brand recognition and visibility amongst the local community. Regarding company branding and marketing communications, you need high-quality printed products regardless of where you are based. It just so happens to be that we believe you should go local. Although sometimes considered pricey (though not at Purely Digital), anything that bears your business name should look professional to portray expertise.

Local businesses provide higher levels of communication

Local businesses provide higher levels of communication to clients. Not only is there a reputation to save because everybody knows everybody in such a small world, but it is also easier to talk to someone local. It can be a case of popping into each other’s offices to ensure you truly understand the work being undertaken. We also believe in working closely with our clients and customers at Purely Digital. You don’t just pay for our high-quality work; you pay for the high-quality communication and service. Because we work locally, it is easier for face-to-face meetings, resulting in what we believe to be a friendlier, easy-to-understand way of working.

Our team are experts in the field of printing, meaning we can follow your brief and requirements down to a tee. As we are not far from you (if you choose to go local and are from the East Midlands), we’ll always do our best to come in and visit if we can, especially within walking distance.

The pricing structure of working with a local Printing Company

If you are starting a small business, the budget may always be a slight concern. Purely Digital is well-known amongst Derby businesses and the East Midlands as an affordable printing company for corporate services. Working with SMEs or full-blown companies, we offer a competitive price when quoting for printing. Our personalised scratchcards are increasingly popular, thanks to their high-quality but affordable nature. We make it clear that a drop in price does not mean a decline in standard. That is clear in our reviews about Purely Digital.

Our quoting structure and transparency mean that there are never any hidden costs. A local business relationship is often based on trust, and we wouldn’t betray that trust. We can help you determine your expected Return on Investment, mainly if it involves one of our Direct Mailing campaigns.

Purely Digital works with other local companies – we’re in it together

Purely Digital works with plenty of local companies, not only in a direct B2B manner. Suppose you have embarked on a marketing campaign with your graphic design agency or rebranded and launched a new website with a web design agency. In that case, you’re still likely to need branding materials. This includes new types of personalised stationery, notepads etc., all of which contribute to your own upcoming success.

We would therefore work with your Graphic Design or branding agency of choice to ensure that we have the right files to deliver a great launch campaign. They can work online, and we’ll do the offline work. All that matters is that we help you to get the business name out there!

Choose Purely Digital as your local printing company in Derby

Learn more about our assistance at Purely Digital by checking out our products and services pages. Then, go local with Purely Digital!

In an era of digital growth, prepare to be different with print marketing

Thursday, October 21st, 2021
printing services which help you dare to be different

WE’RE LIVING IN A WORLD THAT HAS RECENTLY SEEN EXPONENTIAL GROWTH IN DIGITAL INNOVATION, THANKS MOSTLY TO THE COVID-19 PANDEMIC PUTTING A STOP TO THE MAJORITY OF IN-PERSON SOCIAL INTERACTION.

As such, mounting pressure has been put upon businesses to quickly get with the times and whilst it’s important to keep your online presence up to date, those rushing to join the world of technology may be overlooking print marketing opportunities as a way to stand out.

A study by Royal Mail showed that, in the UK, more than 92% of direct mail is opened and last year 48% of adults took action after receiving direct mail.

print marketing from a box

CREATIVE WAYS TO CONNECT

The ‘new normal’ we now find ourselves in means that video meetings have almost become a natural part of life. But why not try to make those calls even more meaningful and memorable?

Sending something physical to your contacts in the post will not only make you stand out enough for them to remember you for it, but it will also encourage a positive association with your business and brand.

It could be a small information pack or interactive piece of marketing, for them to engage with in advance of the meeting, or even something to use during the meeting itself – this could be something as simple as a tea bag and some biscuits in a specially designed gift box, a personalised notebook and pen or a branded mug.

print marketing

SEND A LITTLE JOY

Like it or not, we’re now officially in the run-up to Christmas, so you might be thinking of some cost-effective ways to engage with your customers that are different from the old-hat Christmas e-card.

You don’t have to spend a lot of money for your marketing to be memorable. As long as it creates a good experience for your client or contact, it can be as small as some office stationery or some sweet treats. You could also send them a printed gift card, to redeem against your services.

Purely Digital print marketing services

HOW CAN WE HELP?

Throughout our years of experience in print at Purely Digital, we’ve seen so many weird and wonderful print marketing ideas, from the totally clever to the utterly bizarre. But those are the ones we remember the most.

Whether it’s coming up with an initial concept, choosing how best to print and bring your idea to life, or supporting with making sure your gifts are delivered to the right person at the right time, we can help with your print marketing campaign.

Contact us today to talk about your next project.