Archive for the ‘Purely Digital Services’ Category

In an era of digital growth, prepare to be different with print marketing

Thursday, October 21st, 2021
printing services which help you dare to be different

WE’RE LIVING IN A WORLD THAT HAS RECENTLY SEEN EXPONENTIAL GROWTH IN DIGITAL INNOVATION, THANKS MOSTLY TO THE COVID-19 PANDEMIC PUTTING A STOP TO THE MAJORITY OF IN-PERSON SOCIAL INTERACTION.

As such, mounting pressure has been put upon businesses to quickly get with the times and whilst it’s important to keep your online presence up to date, those rushing to join the world of technology may be overlooking print marketing opportunities as a way to stand out.

A study by Royal Mail showed that, in the UK, more than 92% of direct mail is opened and last year 48% of adults took action after receiving direct mail.

print marketing from a box

CREATIVE WAYS TO CONNECT

The ‘new normal’ we now find ourselves in means that video meetings have almost become a natural part of life. But why not try to make those calls even more meaningful and memorable?

Sending something physical to your contacts in the post will not only make you stand out enough for them to remember you for it, but it will also encourage a positive association with your business and brand.

It could be a small information pack or interactive piece of marketing, for them to engage with in advance of the meeting, or even something to use during the meeting itself – this could be something as simple as a tea bag and some biscuits in a specially designed gift box, a personalised notebook and pen or a branded mug.

print marketing

SEND A LITTLE JOY

Like it or not, we’re now officially in the run-up to Christmas, so you might be thinking of some cost-effective ways to engage with your customers that are different from the old-hat Christmas e-card.

You don’t have to spend a lot of money for your marketing to be memorable. As long as it creates a good experience for your client or contact, it can be as small as some office stationery or some sweet treats. You could also send them a printed gift card, to redeem against your services.

Purely Digital print marketing services

HOW CAN WE HELP?

Throughout our years of experience in print at Purely Digital, we’ve seen so many weird and wonderful print marketing ideas, from the totally clever to the utterly bizarre. But those are the ones we remember the most.

Whether it’s coming up with an initial concept, choosing how best to print and bring your idea to life, or supporting with making sure your gifts are delivered to the right person at the right time, we can help with your print marketing campaign.

Contact us today to talk about your next project.

Purely brilliant awards

Wednesday, March 13th, 2019

LAST MONTH, PURELY DIGITAL HAD THE PRIVILEGE TO BE INVOLVED WITH THE DERBY MAINFRAME AWARDS. PRODUCING SOME VERY BEAUTIFUL PIECES AWARDED TO EVERYBODY SHORTLISTED AT THIS YEAR’S EVENT. 

February and March is awards season. That means the films you’ve never heard of clean up at the Oscars, and the music you hate wins big at Brits. At least that’s how we remember it.

But there’s one event this year that’s got everybody at Team Purely on tender hooks. The Mainframe Awards is a celebration of Derby’s creative and digital industries — and this year, we had the privilege of producing the awards handed out to everybody shortlisted for the finals.

Each award has been meticulously crafted using a 3D printer, and is sculptured out of an environmentally friendly material. We wanted to ensure they were as sustainable as they are beautiful.

“We were absolutely thrilled when Mainframe asked us to be involved,” explains Purely Digital’s MD, Andrew Edmondson.

“The Mainframe Awards is a triumphant recognition of Derby’s flourishing creative professional community. It makes us proud to be a able to demonstrate our support in this very special way.”

Thanks to our in-house 3D printing capabilities, we were able to produce the awards handed out to everybody shortlisted at last week’s event in a very quick turnaround. The REPLICATOR+ is a phenomenal piece of kit that many of our customers are discovering the unique benefits of — producing high-quality 3D printed designs and fixtures, formed out of a non-toxic, degradable PLA that yields extremely polished finished results.

“Because of the rising demand for 3D printing, we’ve invested in our production capabilities, “ continues Andrew. “Our newly installed Makerbot Replicator+ allows for precision 3D printing of the best quality — no warps or curling.

“We wanted to deliver something truly special for the Mainframe Awards, and we’re very happy with the results. It was a huge pleasure to attend the shortlisting ceremony, and seeing the nominees receive their awards was a spectacular moment.”

The finals for the Mainframe Awards 2019 takes place in April. Categories include businesses and individuals who have shown innovation in the creative and digital sectors, as well as those who have helped to make Derby a city that is widely recognised for its innovations and achievements. For more information and key dates, visit mainframederby.co.uk.

At Purely Digital, we can’t wait to see our designs on show!

Purely’s Green Initiative

Wednesday, February 27th, 2019

WE ARE GOING PURELY GREEN! THIS MONTH WE HAVE SENT OUT WONDERFUL GIFTS OF JOY, AND WHAT BETTER WAY TO RECEIVE A GIFT THAN WITH A BIODEGRADABLE PACKAGE. 

As a well-established print company, we use a substantial amount of paper per year to create our bespoke prints. Although, with the current ecological changes, we thought it was time to take on our own green initiative.

We all play a key role towards our environment, but playing the right part is crucial. Even the littlest of changes can make a huge impact, whether you start cycling to work instead of driving or if you choose to recycle more, it all adds up.

We take our environmental responsibilities very seriously, which is why we’ve put the planet first. During Valentine’s, we sent out Valentine’s cards and pillow packs filled with heart sweets to our clients.

Becoming Purely Green – The first biodegradable plastic to appear on the market was in the 1980s 

When it came to making the pillow packs, we wanted to make sure they would be eco-friendly. In order to do this, we printed our pillow packs from 250gsm Symbol Freelife Satin stock. We guaranteed our pillow packs are completely biodegradable and recyclable. We always aim to avoid plastic packaging where possible to minimise plastic pollution.

There are many ways to make a difference to our environment, for example, we’ve changed our energy provider to a green energy provider called Bulb and we participate in the Woodland Trust’s carbon capture scheme. If you would like to learn more about why Purely Digital is going green, and what changes we are doing to make a difference then visit our page, Purely Green, to get the full coverage.

Here at Purely Digital, all of our products are printed and finished in-house to guarantee they are finished at the highest quality standards. To make certain our prints are up to standard we ensure they are printed on FSC paper, as well as being 100% ECF Virgin Fibre.

Cad-cutting our way through Halloween

Wednesday, November 14th, 2018

LAST MONTH’S HALLOWEEN SCARES GAVE PURELY DIGITAL THE PERFECT EXCUSE TO SHOW OFF THE QUALITY OF OUR NEW CAD-CUTTING MACHINE. 

October is the month of the spook, with all the weird and the wonderful costumes and decorations around, we thought it would only be right to add our own little treat to the mix.

With the arrival of our new cad-cutting machine we decided to put it to the ultimate test.

To show the quality and flawless finish this method can produce we decided we would use it to make our own expertly printed Halloween props.

First off, we made the bases using cardboard to get the shapes we desired, next we laminated the cardboard giving it a smoother texture before finally using the cad-cutting machine to get our finished products.

DID YOU KNOW THAT THE FIRST JACK O’LANTERNS WERE ORIGINALLY CARVED FROM TURNIPS RATHER THAN PUMPKINS? (AMAZING)

We’ve adored working on these little props, but of course we leave the best till last!

The best part of our job is sending them out to their new homes. It brought us great delight to see everyone having so much fun with our little creations, just take a look for yourself!

For more info on our Cad-Cutting processes and machines, check out the Purely Digital website. Our team will always be happy to answer any questions that you may have, as well as provide a quote!

The Secret Dining Company – Case Study

Friday, June 15th, 2018

“Purely Digital demonstrates excellent knowledge of our industry as well as being able to offer all the services we require, at a high quality and standard.”

 

~Martin Roper, Director, The Secret Dining Co~

 

Since 2008, Purely Digital Limited has worked with a wide range of clients in the food and drink industry. We have been privilege to work alongside some of the top restaurant chains plus local breweries, of which a majority we still work with today. We have a deep understanding of the needs your company within this industry will face, which is why we provide high quality digital prints in a changing marketplace. We have the structure and flexibility in place, ensuring that our clients’ deadlines are always met regardless of how tight the turnaround may be on occasions.

‘The Exeter Arms’ is part of a group of pubs within the Derbyshire area. They required a spring menu printed to the highest quality, without risking the chance of any graphics being compromised in the process. The finish we provided met every expectation.

The ‘Silk Mill Inn’ is also a member of the group of pubs within the Derbyshire area. They required a loyalty card to give back to their loyal returning customers. We were able to provide a brilliant print service, giving the loyalty cards a high quality finish.

“All projects were seam-less and painless. They are prepared to go the extra mile and assist with quick deliveries and consistently hit deadlines even if they are tight.”

 

Not forgetting ‘The Crossing’ in Burton on Trent and ‘The Rectory’ in Chesterfield whom are also part of this group. The group is known as ‘The Secret Dining Co’, which is owned by Martin Roper, not to mention that a small local brewer from derby, ‘Dancing Duck Brewery’, provides the ales.

‘The Secret Dining Co’ takes great pride in themselves on serving real ales, artisan ciders and cutting edge British cuisine. Aiming to provide “the charm of a rural pub in the urban sprawl of the City Centre”.

With outstanding standards for their own food and service, it is only fitting that the client would expect the same standards from their print partner when it comes to the finished product on top of their customer service.

Purely Digital provides a wide range of services for all the pubs, including:

  • Menus
  • Loyalty Cards
  • Invitations
  • Collection Cards
  • Leaflets
  • Gift Vouchers

Purely Digital print, pack and distribute all items to the establishments directly.

“We would recommend Purely Digital to any company looking for a printer who can deliver efficiencies, high quality and excellent customer service.”

 

 

Got a print project in mind?

Call us on 01332 299553

We are a responsive print company who deliver quality interactive marketing materials. We bring your ideas to life, making your business look great. Drop us a line or get in touch to discuss more and obtain a quote here