Archive for the ‘Uncategorized’ Category

Cad-cutting our way through Halloween

Wednesday, November 14th, 2018

LAST MONTH’S HALLOWEEN SCARES GAVE TEAM PURELY THE PERFECT EXCUSE TO SHOW OFF THE QUALITY OF OUR NEW CAD-CUTTING MACHINE!

October is the month of the spook, with all the weird and the wonderful costumes and decorations around, we thought it would only be right to add our own little treat to the mix.

With the arrival of our new cad-cutting machine we decided to put it to the ultimate test.

To show the quality and flawless finish this method can produce we decided we would use it to make our own expertly printed Halloween props.

First off, we made the bases using cardboard to get the shapes we desired, next we laminated the cardboard giving it a smoother texture before finally using the cad-cutting machine to get our finished products.

DID YOU KNOW THAT THE FIRST JACK O’LANTERNS WERE ORIGINALLY CARVED FROM TURNIPS RATHER THAN PUMPKINS? (AMAZING)

We’ve adored working on these little props, but of course we leave the best till last!

The best part of our job is sending them out to their new homes. It brought us great delight to see everyone having so much fun with our little creations, just take a look for yourself!

Purely Digital 9th Birthday

Thursday, July 28th, 2016

promotion-large

Welcome to the Purely Digital 9 campaign.

As you already know, we are rewarding our loyal customers with 50 Triplexed business cards, as a gift to celebrate our 9th year in business. If you are one of the lucky participants, here is what you should know:

  • The offer is available for any order placed and invoiced in August 2016.
  • The offer is only available to customers who have received a personalised promotional card, with unique offer code on.
  • Participants will receive their business cards with any order placed in August.
  • Participants must supply the artwork for their free set of business cards alongside their August order, as a high resolution, print ready PDF, with 3mm bleed to all edges.
  • Our offer is limited to one business card set (50 cards of 1 design) per company.
  • Cards will be digitally printed to two sides, with a coloured triplexed centre (no other special finishes are available on these cards).
  • We have a variety of papers in stock for use in this promotion; Arcoprint (White Uncoated), Olin Smooth Cream or Absolute White, as well as various coloured stocks for the centre; please call us to discuss the best options and availability for you.
  • Card designs can be shared to our Facebook page, where we will monitor the number of likes each design receives; the most liked design by 1st September will win a bottle of Moët & Chandon champagne.

Your business cards will be triplexed. Haven’t heard of a triplexed business card?…

Triplexing involves sandwiching 3 pieces of paper together, providing print to the outer and a unique coloured strip in the centre. Triplexing can also be used on uncoloured cards to provide an overall thicker, stronger card. In order to create unique designs, check with us on the availability of the triplexing colours.

What do you need to do to protect your business in times of uncertainty?

Tuesday, June 28th, 2016

Everybody is talking about Brexit. Whatever your stance, the decision has now been made by the British people, and debating what is going to happen is a waste of time and energy for entrepreneurs. If you are a business owner or a decision maker in a company, you are most likely looking for options to protect your business in the near future. Uncertainty never bodes well for business growth or positive revenue, and with the value of the GBP fluctuating every day, things are looking grim.

So, what can be done?

During times of unpredictability, confusion and doubt, strong leaders and entrepreneurs really stand out. It is as simple as that. While some will lose in a changing economic market, there is always the opportunity for others to win. How can you keep your business safe, and make sure that you continue to win work, when everybody is afraid to invest? How can you make sure that you don’t get stuck on the losing side?

It is actually a simple matter of image. Show strength! Inspire confidence and make your customers and partners trust you! It’s not about changing the world. All you have to do is adapt to it. In the current climate, your partners, customers, and even your competitors should know that your company is strong, and uncertainty will not affect the quality of your work. You must show that you are able to deliver your best products and services, and that you are looking to the future with hope, not with despair.

While everyone is anxious about stocks and currency, among other problems, you must stay calm under pressure, and show everybody that you are relevant on the market.

The most important thing that your partners and customers need to know is that you have a strong position in the market, and any changes will not affect the quality of your work. Show that your brand is strong and will not falter during uncertain times. Build trust, so that your customers and partners understand that you are there for business no matter what. If you are not sure how to do this, there is a very simple way to show your presence on the market; just promote your business. You should be passionate about your business; you definitely want people to know about it!

Here, at Purely Digital we are experts in promoting our customers businesses. When you need to get your brand known, we have a wide variety of ideas and solutions for your business. Remember that printed materials are very powerful when you are creating a promotion for your brand. Consider the fact that printed materials can be not only flyers or brochures. Dare to stand out and show your customers that you have imagination, and you are up to date with the latest technologies. We live in a time where technology works really well alongside printed materials. We can advise you about Scratch Cards, Vouchers, NFC Tags and 3D Print. Get the most of it; ask us how!

The most important thing that your partners and customers need to know is that you have a strong position in the market, and any changes will not affect the quality of your work. Show that your brand is strong and will not falter during uncertain times. Build trust, so that your customers and partners understand that you are there for business no matter what. If you are not sure how to do this, there is a very simple way to show your presence on the market; just promote your business. You should be passionate about your business; you definitely want people to know about it!

Here, at Purely Digital we are experts in promoting our customers businesses. When you need to get your brand known, we have a wide variety of ideas and solutions for your business. Remember that printed materials are very powerful when you are creating a promotion for your brand. Consider the fact that printed materials can be not only flyers or brochures. Dare to stand out and show your customers that you have imagination, and you are up to date with the latest technologies. We live in a time where technology works really well alongside printed materials. We can advise you about Scratch Cards, Vouchers, NFC Tags and 3D Print. Get the most of it; ask us how!

Wishing you all the best,
The Purely Digital Team

Wishing you all the best,

The Purely Digital Team

We enter the 3D Print market

Friday, January 22nd, 2016

3d-print-lrg

We are excited to announce that we will soon expand our printing range to 3D Printing. Our printer range will also include the fifth generation of Makerbot Replicator, a professional 3D printer. We hope that you share our enthusiasm and we are looking forward to make your prints more interactive than ever.

How is printed marketing relevant at the beginning of 2016

Friday, December 18th, 2015

The digital revolution can make it look like social media and the online marketing are replacing printed marketing materials. However, a closer look shows that the digital age has created new potential for printed marketing.

Digital marketing is growing in popularity, as email marketing statistics produced by the service providers show. Across all industries in the UK the email opening rate has grown from 21.47% in 2013 to 22.87% in August 2015. Although you might think that this is not significant, it proves that email marketing is growing in popularity. Surprisingly, the growth in email promotions has decreased the millennials interest for email adverts. This outcome was caused by the large amount of spam that started to bombard people’s personal emails. As a result, 68% of consumers aged 18-24 are more likely to react to advertisements in print rather than digital notes (SMS, e-mails, etc.). Therefore, printed promotional materials are still an essential sales and marketing tool for businesses.

The main advantage of printed marketing is that your customer can physically interact with it. While an email can be easily ignored and deleted without being read, a printed item will engage your customers directly, attracting their attention. According to a research done by JWT, almost 80% of the people born after the 90’s consider important the tangible connection established with all sorts of printed materials.

With new digital printing technologies, it is easier than ever to create adverts that stand out. Using scratch cards for example is a great way to create a physical interaction between customers and promotional materials. It brings together the excitement of discovering the message the company sends, and also fills a void that digital marketing will never be able to, because of its intangibility. Creating unique and personalised materials that show empathy with clients is what marketing is starting to look like at the second half of the decade.

More and more business are personalising their businesses content.

Offering promotional materials to customers (such as personalised agendas, calendars and of course a business card that stands out) will bring extra exposure to businesses. Every time the logo or the name of a brand is being displayed, it creates awareness. As long as it is displayed in the right place, to the right targeted audience, awareness is one of the main perks that a company can gain from their marketing.

In order to be competitive in such a volatile environment, businesses only have one chance to create a hybrid strategy that takes into consideration both printed and digital marketing, getting the best of both!

Purely Digital, purely responsible for our CO2 emissions!

Monday, December 14th, 2015

The United Nations conference on climate change that took place in Paris this month has reached its objective. For the first time, a global agreement was achieved on reducing the climate changes and the CO2 emissions all over the world. In the words of US President Barack Obama The climate deal reached in Paris is “the best chance we have to save the one planet we have”.

Here, at Purely Digital we are proud to be Premier Paper’s first customer to become a certified Carbon Capture Company. We take our environmental responsibilities very seriously. At the end of the day, our planet is not an inheritance from our parents, but a legacy for our children! Therefore we are making sure that we are doing our bit to keep the world clean and healthy.

The initiative’s outcome is to reduce the CO2 emissions of our operational activity. We’ve been part of the Carbon Capture paper purchase offset programme since 2013, contributing to tree planting activities year on year, which we’ve always really enjoyed.

The scheme involves calculating the CO2 emissions from our energy and fuel consumption. With the calculations being submitted for an independent audit and verification, we were able to Carbon Capture our CO2 emissions together with the paper purchased. We are excited that have created well over 247 m2 of new native woodland in the UK.

The programme includes a Carbon Management plan and internal carbon reduction programme; Quantifiable CO2 reduction claims that can be included in annual reports; Marketing programmes to help add customer value; High integrity environmental programme independently verified; Use of the unique ‘Green Seal’ logo.

The certified Carbon Capture® Company status is for a 2 year period, after which the operational CO2 emissions will then be audited and re-verified.

The Carbon Capture® scheme operates under the Government’s Woodland Carbon Code, a voluntary standard for woodland creation projects in the UK. The independent certification to this standard provides assurance and clarity about the carbon benefits of these sustainably managed woodlands. It is calculated that 25m² of native UK woodland will capture and store one tonne of CO2 and creating large areas of new native woodland, will, over time, remove hundreds of thousands of tonnes of carbon dioxide from the atmosphere.”

We are really happy to add another aspect to our environmental credentials to protect our planet. This should comfort our customers to know that by working with us they show responsibility and are doing their bit too.

These Are The Biggest Scratch Wins In The UK

Wednesday, October 28th, 2015

There have been some massive wins on scratch cards in recent times. Below we list the winners’ stories, the winning scratch cards themselves and how much the lucky few earned!

£4 Million with a one in 4,232,860 chance

The biggest ever win on a scratch card so far is a massive £4 million. There have only ever been four £4 million scratch cards in circulation, and an anonymous man in Poole was the second person to win it. Shop owner Ashok Shukla described the moment that the mystery winner revealed the scratch card saying he was “very calm” despite the big win. The gentleman has opted for anonymity but he makes up one of three Dorset based lottery winners.

scratchcards1

[Source: http://www.onlinescratchcardreviews.com/wp-content/uploads/2012/06/4-million-blue.jpg]

£3.75 million for a £10 Mega Rich scratch card

In 2014 Simon Rustage, a warehouse stock handler was ecstatic to find out he had won £250,000 on a Mega Rich scratch card only to then discover that the prize money would actually be paid to him every year for 15 years coming to a total of £3.75 million, making this scratch card the second biggest pay out in history. Not bad for a scratch card that originally cost him £10. Despite the massive win, Simon still spent the following day doing a nine hour shift at his work as usual and at the time of winning said he had no plans to move house though did plan to buy a car.

[Source: http://img.tesco.com/Groceries/pi/412/5031390109412/IDShot_540x540.jpg]

£11.52 in the bank account and £10 in the pocket turned into £1 million

Jackie Murphy, a 61 year old care worked from Shropshire won a million in August 2014 right in the middle of planning her wedding to fiancee John Potter. She bought the winning National Lottery scratch card from News Express in Shawbury. Despite the big win, the couple didn’t change a thing about the day except spending a bit extra on decorations and, of course, introducing a free bar.

£1 million scratch card burning a hole in winner’s pocket

29 year old Richard Carr won a million on a Christmas themed National Lottery scratch card. After scratching off to see his £1 million he reportedly “acted like a lunatic” and then caught the bus to work. His winning scratch card nervously sat in his pocket all day before he could get home to verify the win. He plans to change his job and buy a house nearer his family in Gloucestershire as well as saving up to for his son and family.

scratchcards3

[Source: http://img.tesco.com/Groceries/pi/887/5031390109887/IDShot_540x540.jpg]

Grandad denied £80k because of printing error

[Source: NEWSTEAM http://www.express.co.uk/news/uk/459094/Sorry-it-s-not-you-Grandad-denied-80k-win-as-Camelot-blame-scratchcard-blunder]

On the other side of the coin (or card) Grandfather Tom Gray was denied his apparent £80k win after his matching symbols were said to be a printing error by Camelot. His Lucky Streak scratch card was apparently printed with “some of the game play data missing” because of a fault with one of the print heads. 75 year old Mr Gray intended to split the money between his four children and eight grandchildren.

We’re the First Customer to Use Premier Paper’s Carbon Capture Initiative!

Friday, July 31st, 2015

We’re delighted to announce that we are Premier Paper’s first customer to become a certified Carbon Capture Company. We’ve always taken our environmental responsibilities very seriously, and now are taking that one step further.

The initiative helps Premier Paper’s customers to reduce CO2 emissions of their operational activity. We’ve been part of the Carbon Capture paper purchase offset programme since 2013, taking part in tree planting activities year on year, which we’ve always really enjoyed. This is what the scheme involves:

“To become a Certified Carbon Capture® Company, customers, together with the use of Carbon Capture paper, will calculate their operational CO2 emissions from its energy and fuel consumptions using DEFRA figures and guidelines.

The calculated figures will then be submitted for an independent audit and verification. Upon verification, the company can then Carbon Capture® their operational CO2 together with their paper purchases to become a Certified Carbon Capture ® Company.

The benefits of becoming a Certified Carbon Capture Company include; Carbon Management plan and internal carbon reduction programme; Quantifiable CO2 reduction claims that can be included in annual reports; Marketing programmes to help add customer value; High integrity environmental programme independently verified; Use of the unique ‘Green Seal’ logo.

The certified Carbon Capture® Company status is for a 2 year period, after which the operational CO2 emissions will then be audited and re-verified.

The Carbon Capture® scheme operates under the Government’s Woodland Carbon Code, a voluntary standard for woodland creation projects in the UK. The independent certification to this standard provides assurance and clarity about the carbon benefits of these sustainably managed woodlands. It is calculated that 25m² of native UK woodland will capture and store one tonne of CO2 and creating large areas of new native woodland, will, over time, remove hundreds of thousands of tonnes of carbon dioxide from the atmosphere.”

We are really happy to add another aspect to our environmental credentials so we know we’re doing our bit for the planet and our customers can be safe in the knowledge that they’re doing their bit too by using us.

Find out more about the scheme and our involvement

Holographic foiling added to Purely’s arsenal

Monday, October 6th, 2014

By Luca Gallone

As of today, Purely Digital are delighted to announce another string to their bow in the form of holographic foiling.

The bespoke digital printers have partnered up with one of the leading UK hologram manufacturers to offer the ideal brand protection strategy for products.

Perfect for items such as clothing labels or vouchers, holograms can be either of a generic selection or branded. And to make matters even better, they are now more cost-effective than ever, even for small orders.

Securing your brand identity has never been easier.

Managing Director, Andy Edmondson said: “We’re very pleased to be able to source and offer holographic foiling as part of our services. Holograms are now cost-efficient for small orders, whereas in the past that wasn’t the case.”

For more information or to order, please contact us.

Purely Digital nominated for national award

Tuesday, September 30th, 2014

By Luca Gallone Purely Digital lie on the cusp of earning national recognition for their work following a nomination for the 2014 digital printer awards. The prestigious industry event takes place this Thursday, 2nd October, with the ceremony being held at the Marriott London Grosvenor Square Hotel, in London. And it comes on the back of previous success in the competition, where they emerged triumphant in the marketing collateral category in 2009. Very much hoping to repeat that feat, the Derby based business have won the admiration courtesy of the Bridger & Williams Luxury Brochures they produced and have been entered into the creative graphic design on digital print section. The job was completed for a design company named The One Off and was printed on bespoke GF Smith papers. High quality print is precisely what Purely Digital pride themselves upon – and such was required for a brochure advertising pure luxury cashmere. Purely Digital managing director, Andy Edmondson said: “It’s always immensely nice to be nominated, but it’s also a great day to catch up friends and past work colleagues” “As always, The One Off’s designs were top class. We were really proud of the result and the finishes used, which was a high end brochure fit to showcase a very high end product.” Full product specification: Size A5 216gsm mohawk superfine eggshell cove Gold foil deboss to outside front cover 148gsm mohawk superfine eggshell text Four colour process to all sides Singer sewn with gold nylon thread.