More reasons to opt for offset printing

IN ADDITION TO BEING ONE OF THE MOST COST-EFFECTIVE METHODS OF PRINTING LARGE VOLUMES, OFFSET PRINTING HAS A SLEW OF OTHER BENEFITS TO MAKE YOUR MARKETING STAND OUT.

Having already spoken about the economical benefits of offset printing, you’d think there wouldn’t be much more to say on the subject. But as you can probably tell from the title of this article, we don’t just think offset printing is one of the most cost-effective methods of printing; we think it can be vastly superior.

Also referred to as lithography, offset printing technologies uses plates to transfer imagery onto a rubber “blanket”, and then rolls that image onto a sheet of paper. It’s called “offset” because the ink is not transferred directly to the printing surface — and because of the way runs are efficiently set up, are considered the best choice when large volumes are required; offering outstanding value for money.

But the benefits of offset printing reach far beyond economical reckoning — as far as printing methods go, it also yields some of finest results in terms of quality and craftsmanship. With that being said, here are a few more reasons you should opt for offset printing.

Quality

Offset printing is well known for delivering a quality finish. Using ink rather than toner, the quality of image that can be produced using this method of printing is often striking and shows off your work in the best possible light, adding value in the process. While there are more technology-driven forms of printing, quality can often be timeless – and offset printing is a great case in point.

Benefits of offset printing

Customisation

With a such large variety of different paper and ink types compatible with offset printing methods, there’s plenty of scope for customisation — from special inks such as metallic and fluorescent to statement finishes that create a distinct look and feel, there are endless combinations to help your printed material stand out from the crowd.

Benefits of offset printing

Modernisation

While offset printing is, as we’ve discussed here, an established method of printing, it too has moved with the times – meaning in many cases it now offers more value for money and greater results than ever before. That’s because a lot of quality, respected printers have embraced modern computer-to-plate systems – a relatively new technique designed to further increase quality.

Is offset printing the right fit for my next print project?

While digital printing is an equally useful method in its own right, the benefits of offset printing may be better suited to your project’s requirements. When you need larger runs of a project, into the hundreds or thousands, or you require speciality inks and papers, offset printing is the only way to go.

Here at Purely Digital, we specialise in a multitude of printing methods and will always advise on the best solution to meet your marketing and budgetary needs. And because we’re so passionate about print, we ensure the quality of our work positively impacts your professional reputation.

WE ARE A RESPONSIVE PRINT COMPANY WHO DELIVER QUALITY INTERACTIVE MARKETING MATERIALS. WE BRING YOUR DESIGN IDEAS TO LIFE, MAKING YOUR BUSINESS LOOK GREAT!

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