Why scratch cards can be the secret ingredient to business success at exhibitions

scratch cards

EXHIBITIONS ARE A FANTASTIC PLATFORM FOR SHOWCASING YOUR BUSINESS, BUT YOUR BRAND CAN EASILY GET LOST IN THE HUSTLE AND BUSTLE. CUSTOM SCRATCH CARD PRINTING CAN HELP YOU STAND OUT FROM THE CROWD.

Jelly and ice cream, Ant and Dec, exhibitions and scratch cards… ok, the last two rarely, if ever, go hand in hand – but maybe they should.

There are many reasons why businesses both attend and take up stands at trade shows and exhibitions.

These range from the obvious networking benefits; increasing brand awareness; gaining a heightened understanding of your industry/sector; collaborating with likeminded people and, of course, meeting potential clients and customers.

And then there’s using the platform an exhibition can give you to launch a product which, in many ways, can incorporate all the above benefits.

No doubt you passionately believe in your new product and its potential. However, your product is only as good as the platform you give it – if nobody knows about it, the launch is likely to be a damp squib and its future success limited.

How do you maximise your chances of success at an exhibition or trade fair? The answer is you have got to stand out and find your Unique Selling Point (USP).

Just a quick look at the numbers shows why you need something that little bit different. According to Eventbrite:

• The exhibition and trade fairs sector is worth over £40bn to the UK economy.
• Over 1.3 million business events are held in the UK annually.
• UK exhibitions attract more than 13 million visitors each year.

Such big numbers can be a bit of a double-edged sword. On the one hand, exhibitions offer a huge potential market for your product. On the other, how do you successfully differentiate from the many other businesses in attendance; many of whom at any given exhibition could be your competitors.

THE ANSWER? SCRATCH CARDS

While the notion of scratch cards is a relatively recent one, having first come to prominence in 1974, they are now embedded into our daily lives – but why should you consider having them produced for your business? Here are just three reasons:

• Blending personal with professional

Many of us enjoy buying a scratch card, taking out a coin and looking to match-up numbers for an instant win (and the instant gratification that goes with it) but scratch cards are synonymous with our personal lives. Using scratch cards in a professional setting – such as an exhibition – is a sure-fire way to resonate with delegates and grab their attention; especially given the novelty value… it’s a safe bet you’ll be the only one in the room doing it.

• Versatility

You can make your scratch cards as unique as you like – adding to the level of engagement and giving you that differential over all the many other stalls vying for attention. There is no end to what could be uncovered once the top layer of the card is scratched off.

Perhaps a one in five chance of receiving a free consultation, or the price you pay on the product you’re promoting, or maybe even a unique promotional code which can be redeemed on the website. Whatever you use your scratch cards for, you’ll be the talk of the exhibition.

• Quality product and fast turnaround

Here at Purely Digital, we’re leaders in producing high-quality scratch cards and use our in-house equipment to ensure that our orders are delivered on time and to a great standard despite the bespoke nature of each business’s request – no matter the volume.

So, to stand out from the crowd at the next exhibition or trade show you attend, get in touch with our experienced, friendly team and make scratch cards a novel, cost-effective and innovative part of your toolkit today.

Alternatively, browse our store to view our wide range of scratch card solutions here

WE ARE A RESPONSIVE PRINT COMPANY WHO DELIVER QUALITY INTERACTIVE MARKETING MATERIALS. WE BRING YOUR DESIGN IDEAS TO LIFE, MAKING YOUR BUSINESS LOOK GREAT!

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