Don’t underestimate the value of great packaging! Creating a bespoke packaging solution for your product can make a huge difference to your customer’s experience of your brand. Great packaging can add personality to your brand, it can allow you to stand out in a cluttered marketplace, can influence a brand’s perceived value and strengthen the first impression of your brand.
Your packaging can be your customers very first physical experience of your brand. For example, a well-designed box can surprise and delight a customer receiving your product through the mail – we are used to white envelopes and brown boxes – and something that stands out can add extra value to a purchase, encouraging customers to share their experience with friends as well as want to repeat it themselves.
There are a variety of creative print techniques we can use to ensure your packaging has maximum stand out, see below for ideas and inspiration, or get in touch with Purely Digital to discuss your requirements with our friendly team of experts…
Can be used to cut out specific shapes in your packaging, creating a memorable and impactful design.
This involves using special UV technology to affect the laminate on specific areas of your card, leaving only those areas shiny.
By far our favourite, soft touch laminate has a soft velvety or silky feel that creates a premium finish for any packaging.
Produces raised or indented ridges in the pattern of your choosing. Like foiling, gives an expensive feel.
Used to create a metallic effect on certain words or logos. The result can appear expensive and tasteful. Also extra pressure can be applied to indent the foil into the paper. Matt and Clear foils can also be applied. A great solution to create stand out.
A laminate that produces a shiny, reflective look, much like the page of a magazine. Produces a lively finish that makes colours stand out.
Below you will find the answers to some of our frequently asked questions. Please don’t hesitate to get in touch if you have any further questions of your own!
Alongside your packaging, why not check out some of our complimentary products, such as branded stationary, business cards, labels, stickers….