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Pantone’s Colour of the 2013

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Keepers of all things colourful Pantone have announced 2013’s colour of the year. Last year it was Tangerine Tango, in 2011 it was a cute Honeysuckle and this year the experts have gone with a radiant Emerald. So what does emerald represent to us?

Emerald

Or the charmingly named Pantone 17-5641, this year’s colour is Emerald. Naturally the colour emerald is associated with the gemstone which has conjured an image of sophistication and luxury for centuries. The luminous colour is a symbol of beauty and new life across a plethora of cultures and religions. It’s said to be the colour of growth, renewal, prosperity and regeneration and with the globe in the clutches of financial crisis seems an appropriately optimistic choice.

Emerald has featured increasingly in the fashion world and couture market. According to Pantone it’s a colour appropriate for every occasion, conjuring classic elegance in women’s formal and day wear and making a strong statement in men’s sportswear, knitwear and ties. In the beauty world emerald harmonises other colours and dramatizes eye colour. It complements peaches, pinks, roses ruby reds and aubergines.

Executive director of Pantone Color Institute comments,

Green is the most abundant hue in nature the human eye sees more green than any other colour in the spectrum. As it has throughout history, multifaceted Emerald continues to sparkle and fascinate. Symbolically, Emerald brings a sense of clarity, renewal and rejuvenation, which is so important in today’s complex world. This powerful and universally appealing tone translates easily to both fashion and home interiors.

A quick note about how the colour is picked

The process for picking the colour of the year is more exciting than it might sound. Every Pantone held secret meetings over two days to debate which colour epitomises the current zeitgeist. Representatives from various nations’ colour standard groups gather in a European city to present their argument for a particular colour before the shade is chosen.

Pantone standard

Pantone is considered the standard when it comes to colour. Printers, graphic designers, jewellers, decorators and anyone else who works with colour will often work according to pantone specifications and these are generally considered to be a mark of quality in any visual field.

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