A brand logo is the epitome of a visual company image. A successful logo will be implemented in the mind of the customer and create an awareness of the product and familiarity with the service offered. Creating brand consistency is an important method of bringing in a higher volume of sales and is very useful when expanding the business to a wider range of products or customers, which is easily created when using the brand logo effectively. Digital printing services can help to produce the desired image across a range of products in a professional manner that boosts the overall credibility of the company.
To begin with, a business card is a simple but effective product that many businesses employ as a means of spreading the word and making the company memorable. To create a professional look, a printing service can offer foil print or embossed printing so that the lettering stands out and catches the eye. This can be done with bold, bright colours or can be striking with perhaps black and gold or simply black and white. These digital business cards may also be created with either embossing or foil printing for the logo itself, depending upon the intricacy of the design. Again, this adds to the individuality of the business and creates brand consistency.
As well as business cards, foil or embossed printing can also be used for other products that are relevant to the company. For example, letterheads, invitations and other corporate material can be printed with the same design as the business cards, and can also be printed with the logo. This will implement the brand identity by carrying a consistent image among a range of materials, which is especially important for the business to business environment if, for example, you are hoping to expand the business.
Digital printing can also be used for business to consumer purposes. Although the primary product is likely to include the brand logo, it can also be useful to expand the business to secondary products that have the main purpose of displaying the company logo. Often these are loosely connected and cheaply acquired, for example clothes or bags. The exact product chosen may depend upon the target market and the primary product being sold, for example printed tea towels may be more likely to appeal to an older target market, whereas printed teddy bears could appeal to children. This can also be used for businesses that offer a service rather than a product, for example printed bags being sold with the logo of a nightclub, or simple T-shirts that display the logo of an exercise gym. Whatever the product, this is a cheap and simple solution that can increase brand consistency and help to boost sales figures on a long term basis.