Posts Tagged ‘Purely Digital Products’

What are the benefits of NFC Print Marketing?

Saturday, August 12th, 2023

If you have not heard of NFC print marketing, then this is your lucky day. 2023 may just be finishing, but 2024 shows no signs of the print marketing industry beginning to slow. Businesses striving for growth must extend their reach through robust online marketing strategies. That’s why it is important to look at the benefits of NFC print marketing. And Purely Digital have experience…

While digital methods effectively broaden horizons, integrating Near Field Communication (NFC) marketing can add a compelling edge. NFC, a proximity marketing strategy, involves interaction with physical objects embedded with NFC stickers. Working at close distances, these stickers open avenues for unique marketing possibilities. Below, we have a look at the ways NFC can enhance your marketing campaigns with a numbered list.

1. Elevate Engagement with NFC Tags

Businesses can elevate customer engagement by integrating NFC labels into products and store spaces. For instance, embedding NFC digital tags into clothing labels allows customers to tap for additional information, such as matching items or alternative colour schemes. Samsung, for example, showcased phone features through NFC posters, enhancing engagement and creating brand awareness.

2. Showcase More Products

Overcome the limitations of physical retail space by using NFC tags to direct customers to online inventories. Encourage on-site engagement with vouchers, bridging the gap between in-store and online purchases.

3. Craft Interactive Advertisements

Enhance engagement through interactive advertisements by deploying NFC stickers on signages and banners. Customers can tap to access detailed product information, videos, store locations, and more. Offer incentives, such as vouchers, to further drive participation.

4. Connect Customers to Loyalty Programs

Leverage NFC at checkout kiosks and POS machines to enrol loyal customers in loyalty programs seamlessly. This creates added value for customers and fosters brand loyalty.

5. Access Product Reviews and Ratings Instantly

Bridge the gap between online and in-store shopping by allowing customers to tap NFC stickers to access online reviews. Positive reviews can influence purchasing decisions, while negative reviews can be addressed in real-time.

6. Tap to Learn About Products or Services

Offer a contactless way to provide detailed information about products or services through NFC tags. This includes product descriptions, warranty information, manuals, and allergen details for food products.

7. Encourage Repeat Sales

Integrate NFC stickers into product packaging, enabling customers to tap and reorder online. Use this feature to drive traffic to the website and introduce voucher codes for enhanced customer loyalty.

8. Gain Surprising Insights

Utilise NFC technology to gather customer engagement data and gain insights into product usage patterns. This information can optimise advertising campaigns by timing them to align with store product availability.

What are the benefits of NFC Print Marketing?

NFC technologies emerge as powerful allies in the realm of marketing, complementing existing strategies and enhancing overall campaigns. With its versatility, offline functionality, and user-friendly tap-to-transfer data, NFC stands out as a robust business tool.

As you embark on this journey, partnering with reputable suppliers like Purely Digital ensures a seamless supply of NFC business cards and tags, facilitating the integration of this innovative technology into your marketing arsenal. Plus, with Purely Digital, every order contributes to tree planting—a sustainable printing approach to business growth. Elevate your marketing game with the simplicity and effectiveness of NFC technology.

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Why Business Cards Can Be Good For SEO

Tuesday, July 5th, 2022

Business cards have always been a staple of an entrepreneur or businessperson’s life. Whether it be passed around at networking events or slipped through someone’s door, it is a great way to ensure they are remembered. Some keep it simple and just go for a standard business card. This contains names and contact details. Other companies and employees liked to go a bit more out there. They were fans of glossing up the cards, which was slightly more expensive, but did mean that they stood out from the crowd. However, there was no right or wrong way to do it, it was all about keeping in touch with your brand.

Business cards printed by Purely Digital

Nowadays, there has been such an advancement in technology, that business cards can be beneficial for your website’s SEO. How does that work? We can hear you asking. Well, continue reading and we’ll explain what to do to make the most of your business cards.

What makes a good business card?

A business card is your first point of call with a potential client. In a world where first impressions are everything, a business card can make or break that working relationship.

Functional and correct

Let’s start with the obvious when discussing what makes a good business card. It needs to be proofread and contain no grammar or spelling mistakes. With a small amount of text, these will be easy to spot. Spelling and grammar usually signify carelessness, and as business cards are an expense, you need to make sure they are done correctly the first time.

A functional business card does not even have to take up a huge chunk of your budget. Purely Digital make sure we get a full brief from you before providing a detailed quote. As long as the spelling is correct and the details are on there, we can help you shout about your business to potential leads.

Informative business cards

For it to be functional, it needs to be correct. Next up, it also needs to be informative. You’d be surprised how many people order business cards with just their company name on them. No acknowledgement of any contact details. That’s great and all, but how is someone supposed to remember you or get hold of you? It might have been a great pitch, but that card is likely to end up in the bin or be used as a ruler on someone’s desk.

Stick in the memory

A lot of business stationery tends to end up on someone’s desk at home or in the office. Whilst this can be a good thing, you do not want it to be a paperweight until something better comes along. You want your brand to be remembered. At that networking event, a lead was mesmerised by your card because your card was unique and importantly high-quality.

That’s the thing with business cards and any stationery, the designs can be fantastic, but it is also about how it comes out in the print. A sub-standard printing service can be of detriment to your business.

With Purely Digital, we only deliver a high-quality printing service, meaning your branded stationery and business cards will be built to impress. Check out some examples below.

How can Business Cards be good for SEO?

So, we’ve talked about the design and what needs to be on a business card to make it stand out. We know that they need to be informative, functional, and memorable. Well, now they can do so much more.

SEO stands for Search Engine Optimisation and is all about the quality of your website. Your website needs to be optimised to get traffic to your site. You also want your audience to be engaged on your site and not click off straight away. This all sounds great, doesn’t it? But how on earth do business cards impact your digital website?

QR codes on your business cards

It’s 2022. The digital age has arrived. A lot of digital marketing agencies are now starting to catch on to just how much innovation there can be with business stationery. Although it is always good to have glossy pens, notepads, and cards, they can also be efficient in your marketing strategies.

On business cards today, you can have your name, your company and then a QR code. Plus, your logo to make it eye-catching of course! But you do not need to fill up your card with details anymore. An agency or business can simply build a landing page or contact form with a designated URL. From there, a QR code can be generated onto the business card. At a networking event, all you’d then need to do is provide a business card to a potential lead and they can scan the QR code using their smartphone. Once that’s generated, the contact form will load up on their screen and they can fill out any details and information that they feel necessary.

It really is that simple. It can stop the to-ing and fro-ing between emails and ensures people have the right emails etc. So once that person goes home with your business card, if they’ve not already, they can just load up the contact form and get in touch that way. Simple!

But how does this help SEO?

Well, it’s a fine way of getting people onto your website. At the end of the day, all Google wants to do is see what people think of your website. If more people are heading over to the domain and are filling out forms, then they are spending time on your website. That’s the main aim of SEO, and the most finite way of ensuring your website is seen by other companies.

For more information on designs, styles, and types of business cards, check out Purely Digital’s business card product page and get in touch for a quote.

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Printed Vinyl Flooring – Stand out from the competition at your next Exhibition or Trade Show!

Wednesday, May 11th, 2022

Custom printed vinyl flooring can bring your exhibition stand to life and help you stand out from your competitors in a busy exhibition environment! After all the admin and logistics are sorted, carefully considering the interior décor at your show is vital to ensure you make the most of your space. 

Most exhibitors spend a lot of time thinking about the backdrop, shelving, display areas and items they want to showcase but completely overlook the potential of the floor area! If this is not considered part of your design, you are wasting a golden opportunity to create a complete brand experience for your customers or visitors. 

Our printed vinyl flooring is printed to your exact specifications, so you can be as creative as you please. For example, perhaps your brand sells swimwear, and you’d like the floor to look like you were walking on a Caribbean beach? Or safety equipment, so you’d like the customers to feel like they were walking on scaffolding high above a building or on a rope bridge above a valley?

Where has printed vinyl flooring been used before? 

Delighted customer; Doyen Tea, recently commissioned our bespoke vinyl flooring for the London Food & Drink Expo. Their flooring made customers feel like they were standing on a tea plantation, and it worked brilliantly as a talking point. “Customers commented on the creative use we had made of the floor space on our stand. It was completely different from the other vendors and gave our booth a really immersive look and feel – we are thrilled and are looking forward to using it at all our exhibitions going forward.”

Creative use of the floor space can really leave an imprint on a visitor or customer, meaning you maximise the marketing space available to you and help you stand out from your competitors in a busy, cluttered trade show environment. 

events printed vinyl flooring

Hard-wearing and durable, the flooring also still looks great despite the volume of footfall, and as it can be easily rolled up and stored in between shows, it’s a cost-effective solution too!

And it isn’t just exhibition space that can benefit from this innovative design solution. Read on to discover how a custom-designed vinyl floor can help your business…

Printed vinyl flooring in a retail environment

Custom printed flooring… whatever your business!

As you can see from the pictures above, this bespoke printed flooring option allows you to turn a blank canvas into something extraordinary. More examples are on our printed flooring product page, but hopefully, you get the gist… we can print the flooring to your exact specifications; you are in complete control, and the only limit is your imagination!

So where else could you use it? Where else could you turn an otherwise blank space into a remarkable and engaging marketing tool?

Bespoke flooring for Retail environments 

Make every inch of your retail environment work for you by transforming the otherwise blank floor space into something eye-catching! For the shop floor or perhaps even your shop window, creative use of the floor space helps not only enhance the products you have on offer, but also the overall shopping experience for customers, contributing positively to their understanding of your business! This could also be utilised in shopping centres, cinemas or outdoor areas to grab attention or advertise your brand. 

Retail printed vinyl flooring by Purely Digital

Museum Exhibition and Gallery spaces for custom flooring

Personalised vinyl flooring for museum and gallery spaces can really help create the staging for your display. It can also be the perfect way to guide visitors in a particular direction around your exhibit or separate specific sections and zones…. A great alternative to using floor tape! Not only will it look spectacular, but this type of printing also helps to contribute to the overall experience of your customers or visitors. Don’t worry; a custom printed vinyl floor does not mean you are stuck with it for life. On the contrary, that is the beauty of it. These floors can be used for travelling or temporary exhibitions and can be easily rolled up and stored between uses. 

Set design for Events, Stages, Films & TV

Our flooring can also be used as part of a set design to help create the look of a particular scene or brand a staging setup… the options are limitless! The flooring is robust, anti-slip, flame retardant and can be rolled up and stored if you are sharing show space with other artists or productions. 

Directional flooring for Hospitals and Healthcare

Our flooring is anti-bacterial, flame retardant and anti-slip! Perfect for healthcare facilities which are often vast and complex buildings that are difficult to navigate for patients. Utilising our flooring to help mark out waiting areas or different zones can be an invaluable tool for those who perhaps would otherwise struggle to read signage. Graphics, logos, colours, images and text can all be used to help define areas, offer directions, or perhaps provide some welcome fun for children to play on whilst waiting for appointments. 

Promote your brand with printed vinyl flooring

Great marketing can really make your business grow in the 21st century. You want to create eye-grabbing promotional brand materials that help you stick in the mind of your customers. There’s no point in delivering an excellent product or service if no one knows about it!

Talk to Purely Digital about custom printed vinyl flooring

Have a vision of what you want your flooring to look like? Talk to us at Purely Digital, and we can talk you through the brief of what we need. If you need inspiration, head to the bespoke vinyl flooring page. However, if you just want more details, fill out the form on our contact page or call us on 01332 299553.

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Get creative with your Covid-Secure Wedding Signage

Tuesday, September 21st, 2021
Ensure a covid secure wedding with Purely Digital

AFTER SPENDING MONTHS, OR EVEN YEARS, PLANNING THE BIGGEST DAY OF THEIR LIVES, MANY COUPLES ARE NOW FINDING THAT THEIR WEDDING DAY WILL BE VERY DIFFERENT TO WHAT THEY’D ORIGINALLY HOPED FOR.

The latest Covid-19 restrictions set out by the government state that weddings can go ahead, but with numbers restricted to 15 people and a plethora of safety measures in place.

But reminding your guests to practice social distancing, sanitise their hands or wear a mask doesn’t have to be dull and boring. Why not get creative with your wedding signage and bring your visual cues in line with the rest of your theme.

After all, you’ve compromised enough until now, so we’re here to help you make the day that little bit more special.

wedding signage printers derby nottingham leicester

SANITISE

It’s a practice we’ve all become accustomed to, with most of us sanitising routinely when entering and exiting buildings and shops. A lot of couples are choosing to set up a sanitising station for guests to use upon entry to their ceremony and reception.

The examples above are a few we liked from Pinterest – but our capabilities allow us to print posters of various sizes, Foamex boards, or even personalised labels for sanitiser bottles. Talk to us about your ideas.

example of wedding invitations from Purely Digital

MASK WEARING

We’ll admit it’s not the most attractive feature to have at your wedding, but keeping each other safe is paramount, so you must remind your guests to wear a face covering. The fashion conscious may even co-ordinate their mask design with their outfit, so all is not lost!

We’ve chosen a few Pinterest ideas we liked the look of for mask-wearing reminders, but with our poster, leaflet and individual bag printing capabilities, there are many different possibilities when it comes to your polite requests.

wedding signage printers derby nottingham leicester

SOCIAL DISTANCING

Out of all the current measures, this will be the one that will feel most unnatural at a wedding, since usually they are filled with love, hugs and kisses. You might want to think about displaying some larger signs or even using A-boards to ask your guests to distance themselves from one another.

Whatever you choose to do, our team are here to make sure your wedding signage is printed to your exact requirements and timescales.

Got an idea for your wedding signage? Contact us today and let us know how we can help make your day the best it can be.

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Vivid Lamination – What makes it stand out

Thursday, June 27th, 2019

YOU ONLY GET ONE CHANCE TO MAKE A FIRST IMPRESSION, WHICH IS WHY CHOOSING THE BEST WAY TO MAKE YOUR BUSINESS OR BRAND STAND OUT CAN BE A CHALLENGING TASK. OUR NEW VIVID LAMINATION IS GUARANTEED TO MAKE A FIRST IMPRESSION THAT LASTS. 

We have taken our foil prints to the next level. From digital designs to a flawless print, we now welcome a new piece of equipment to the Purely family. The Matrix 530 Metallic Pneumatic will enable us to produce a much greater quality of print for our digital foil.

The magic behind this brilliant invention is in the pneumatic rollers with thermostatic temperature control. This makes a perfect combination with the heavy, even-pressured rollers and the precision heat; giving us the ability to minimise the amount of foil waste, making our prints more economically and environmentally friendly.

And it gets better! Not only is it more efficient, but we are now able to deliver foil prints on a wider variety of paper stock, coated and uncoated.

Obviously, everything has its own limit and the vivid lamination is no exception. There is certain uncoated paper stock that this method does not work well with; one, for example, would be popset paper stock, but other than that, as long as the print is no bigger than A3, the possibilities are endless.

Compared to the regular foil lamination, we’ve definitely noticed a huge difference in the quality of our prints. Whereas we previously needed to use lamination for the foiling process of the prints, we now no longer require it as the foil sticks directly to the ink that’s printed onto the paper stock provided and nothing else.

Now you may be asking, “if the foil sticks to the ink, would it stick to the areas you don’t want?” To answer this question, yes it would, which is why we’d first print the design that needed foiling onto the stock and once it is foiled, we would then print on the rest of the design, leaving a high quality and flawless finish.

This will undoubtedly make a first impression that lasts with your potential clients, and once you’ve experienced the look and feel of our Vivid Lamination prints, we know you will fall in love with it just as much as we have.

Here at Purely Digital, we pride ourselves on the quality of our prints, which is why we complete all of our prints in house. If you would like more details on our Vivid Lamination, check out our Foiling & Embossing page or contact our team today.

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