Posts Tagged ‘Purely Digital Sustainability’

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Green Printing Revolution at Purely Digital

Tuesday, September 12th, 2023

At Purely Digital, we’re leading the charge in transforming the printing industry with sustainable practices. Owner Andy’s passion for eco-friendly technologies has propelled us to offer greener and more efficient printing solutions. Become a sustainable business thanks to green printing services from Purely Digital. We’re here to help you grow your business. Here’s how we’re making a difference at Team Purely.

At Purely Digital, we’ve embraced sustainable printing machines for various reasons. Please read on to see them below.

Environmental Benefits

Our machines use less energy, produce minimal waste, and utilise eco-friendly inks, contributing to a healthier planet.

Cost Savings

Not only is the Purely Digital team eco-conscious, but these machines are also cost-efficient, leading to lower bills and reduced operational costs.

Enhanced Productivity

Designed for reliability, our machines minimise downtime and the need for maintenance, ensuring a smooth workflow.

Healthier Work Environment

Our sustainable printing machines promote better indoor air quality with fewer harmful emissions, benefitting our team and clients.

Positive Reputation for Your Brand

By choosing sustainable printing, companies enjoy several advantages. Here are some more reasons to become a sustainable business thanks to green printing services from Purely Digital.

Consumer Demand

Meeting the rising demand for eco-friendly products and services positions companies as responsible and attuned to consumer values.

Reputation and Brand Image

Collaborating with eco-friendly businesses, like Purely Digital, enhances a company’s reputation and brand image.

Cost Savings and Compliance

Savings from efficient practices and compliance with environmental regulations contribute to a responsible business model.

Competitive Advantage

In a competitive market, eco-friendly businesses attract environmentally conscious consumers, providing a competitive edge.

Diverse Printing Press Machines at Purely Digital

Our arsenal of printing press machines caters to diverse needs:

  • Offset Lithography: Ideal for high-volume printing.
  • Digital Printing: Quick and customisable for short-run jobs.
  • Flexography: Suited for various substrates, especially packaging materials.
  • Screen Printing: Excellent for bold graphic designs.
  • Gravure: Known for high-quality image reproduction.

The Art of Crafting Scratch Cards

Ever wondered how scratch cards are made? Here’s a glimpse into the process:

  • Design: Meticulous planning determines the card’s size, layout, and elements.
  • Printing: Various methods transfer the design onto suitable materials.
  • Lamination: Cards undergo lamination for enhanced durability.
  • Scratch-Off Layer: A specialised machine applies the iconic scratch-off layer.
  • Personalisation: High-speed or digital presses add unique information.
  • Quality Control: Rigorous checks ensure each card meets the highest standards.
  • Packaging: The final step involves secure packaging for delivery.

Printing Machines and Environmental Friendliness

Yes, printing machines can be eco-friendly, and at Purely Digital, we’re leading the way by:

  • Energy Efficiency: Using renewable energy sources to reduce our carbon footprint.
  • Recyclable Materials: Constructing machines from recyclable materials to minimise waste.
  • Water Conservation: Designing devices that use less water during the printing process.
  • Chemical Reduction: Implementing measures to reduce the use of toxic chemicals.
  • Digital Printing: Embracing energy-efficient digital printing technology.

While achieving complete environmental friendliness is a journey, Purely Digital is committed to minimising our environmental impact through continuous improvement and innovation.

Contact Purely Digital for Sustainable Printing Solutions

Explore the world of sustainable printing with Purely Digital. Whether you’re in London or the East Midlands, our services are available throughout the UK. Contact us at 01332 299553 or fill out our contact form to discuss how Purely Digital can meet your printing needs responsibly and efficiently. Choose Purely Digital for a greener, more sustainable future in printing.

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What are the benefits of NFC Print Marketing?

Saturday, August 12th, 2023

If you have not heard of NFC print marketing, then this is your lucky day. 2023 may just be finishing, but 2024 shows no signs of the print marketing industry beginning to slow. Businesses striving for growth must extend their reach through robust online marketing strategies. That’s why it is important to look at the benefits of NFC print marketing. And Purely Digital have experience…

While digital methods effectively broaden horizons, integrating Near Field Communication (NFC) marketing can add a compelling edge. NFC, a proximity marketing strategy, involves interaction with physical objects embedded with NFC stickers. Working at close distances, these stickers open avenues for unique marketing possibilities. Below, we have a look at the ways NFC can enhance your marketing campaigns with a numbered list.

1. Elevate Engagement with NFC Tags

Businesses can elevate customer engagement by integrating NFC labels into products and store spaces. For instance, embedding NFC digital tags into clothing labels allows customers to tap for additional information, such as matching items or alternative colour schemes. Samsung, for example, showcased phone features through NFC posters, enhancing engagement and creating brand awareness.

2. Showcase More Products

Overcome the limitations of physical retail space by using NFC tags to direct customers to online inventories. Encourage on-site engagement with vouchers, bridging the gap between in-store and online purchases.

3. Craft Interactive Advertisements

Enhance engagement through interactive advertisements by deploying NFC stickers on signages and banners. Customers can tap to access detailed product information, videos, store locations, and more. Offer incentives, such as vouchers, to further drive participation.

4. Connect Customers to Loyalty Programs

Leverage NFC at checkout kiosks and POS machines to enrol loyal customers in loyalty programs seamlessly. This creates added value for customers and fosters brand loyalty.

5. Access Product Reviews and Ratings Instantly

Bridge the gap between online and in-store shopping by allowing customers to tap NFC stickers to access online reviews. Positive reviews can influence purchasing decisions, while negative reviews can be addressed in real-time.

6. Tap to Learn About Products or Services

Offer a contactless way to provide detailed information about products or services through NFC tags. This includes product descriptions, warranty information, manuals, and allergen details for food products.

7. Encourage Repeat Sales

Integrate NFC stickers into product packaging, enabling customers to tap and reorder online. Use this feature to drive traffic to the website and introduce voucher codes for enhanced customer loyalty.

8. Gain Surprising Insights

Utilise NFC technology to gather customer engagement data and gain insights into product usage patterns. This information can optimise advertising campaigns by timing them to align with store product availability.

What are the benefits of NFC Print Marketing?

NFC technologies emerge as powerful allies in the realm of marketing, complementing existing strategies and enhancing overall campaigns. With its versatility, offline functionality, and user-friendly tap-to-transfer data, NFC stands out as a robust business tool.

As you embark on this journey, partnering with reputable suppliers like Purely Digital ensures a seamless supply of NFC business cards and tags, facilitating the integration of this innovative technology into your marketing arsenal. Plus, with Purely Digital, every order contributes to tree planting—a sustainable printing approach to business growth. Elevate your marketing game with the simplicity and effectiveness of NFC technology.

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Navigating Sustainable Printing Practices for Business Excellence

Wednesday, July 12th, 2023

To stand out above your competitors, increasing enterprises are redirecting their focus towards sustainable practices to minimise their environmental footprint. This paradigm shift includes adopting eco-friendly printing methods and aligning corporate values with a commitment to environmental stewardship. Below, we explain how you can navigate and build a company with sustainable printing practices.

Technological advancements have helped with sustainable printing practices

Technological advancements have paved the way for print suppliers to deliver high-quality, sustainable printed materials that meet industry standards and contribute significantly to a greener future. To assist businesses in showcasing their commitment to sustainability, here is an in-depth exploration of five cutting-edge sustainable printing methods tailored for a business-to-business audience.

LED UV Printing: Merging Aesthetics with Environmental Responsibility

LED UV printing is ideal for creating impactful brochures, booklets, and promotional materials. By utilising ultraviolet light for an instantaneous drying process, this technique not only enhances colour vibrancy and sharpens designs but also leaves a lasting impression on the audience. 

Beyond its aesthetic benefits, LED UV printing stands out as an environmentally conscious choice. Its energy efficiency, reduced standby consumption between jobs, and elimination of the need for anti-set-off powder or sealing coats make it a green printing solution that aligns with the sustainability goals of businesses.

Recycled Paper Choices: Navigating the Paper Sustainability Spectrum

The sustainability of a printing method is intricately linked with the paper or stock chosen. Contrary to prevailing beliefs, exclusively using recycled paper may not be the only eco-friendly option. 

Considering the importance of virgin fibres in sustaining the paper cycle, businesses can make informed choices by ensuring that these fibres come from sustainably managed forests. This nuanced understanding empowers enterprises to navigate the paper sustainability spectrum, embracing both virgin and recycled paper as environmentally responsible choices.

Digital Printing: Efficiency Redefined for Sustainable Solutions

Digital printing, without a printing plate, revolutionises the printing landscape by generating significantly less waste than traditional methods. Particularly advantageous for smaller print runs, digital printing reduces environmental impact and enhances operational efficiency. With machines capable of completing up to 4,800 sheets per hour, digital printing emerges as a cost-effective and environmentally friendly solution for businesses with varied printing needs.

Carbon Balanced Paper and Print: Comprehensive Sustainability Beyond the Print Job

Choosing carbon-balanced paper signifies a commitment to offset the carbon footprint generated during paper production and mill delivery. Taking a step further, carbon-balanced printers measure and offset the carbon emissions of their entire operation. 

Investing in measures to reduce or reverse carbon outputs exemplifies this commitment to comprehensive sustainability, resulting in a more environmentally friendly print process. Businesses can quickly identify this commitment through the recognisable Carbon Balanced Print logo, ensuring their print choices contribute to a greener world.

Uncoated Paper: Innovation, Recyclability, and Visual Appeal

Uncoated paper, when harnessed with LED UV presses, delivers impressive visual results and contributes to recyclability. Its natural feel enhances the tactile experience of printed materials, making it a preferred choice for businesses aiming to create a distinctive impression. 

Being lighter than coated paper varieties, uncoated paper is widely accepted by mills for recycling. It is easy to transport, making it an innovative and eco-friendly option for businesses prioritising sustainability.

A Sustainable Printing Checklist is a comprehensive guide for businesses seeking professional print services committed to eco-friendly practices. This checklist empowers firms to assess potential print suppliers based on their printing methods, stock types, and daily operational procedures, such as energy usage and recycling success. 

Sustainable Printing Practices – A checklist

By obtaining a copy of the checklist, businesses can make informed decisions about partnering with a truly green printer, contributing to a more sustainable and environmentally responsible future.

Get in touch with Purely Digital to learn more about our sustainable printing practices and services. We’ll be able to help your brand build an eco and sustainable business model whilst also enhancing your business growth.

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How Printing Companies and Cybersecurity are mixing

Monday, May 8th, 2023

Printing companies can play a role in assisting businesses with cybersecurity in several ways. While scratchcards and large-format printing can have specific applications, in the below article, we provide some alternative ways in which printing companies can support cybersecurity efforts:

Secure Document Printing

Printing companies can help businesses print sensitive documents, such as contracts, financial reports, or legal documents, with enhanced security features. These features may include watermarks, holograms, tamper-evident materials, or special inks that can deter counterfeiting and ensure document authenticity.

ID Card Printing

Printing companies can assist in producing secure identification cards for employees, customers, or visitors. These cards can incorporate various security elements like holographic overlays, microprinting, UV inks, and barcode/QR code encoding to prevent unauthorised access and identity fraud.

Security Labels and Stickers

Furthermore, Printing companies can create customised security labels or stickers that businesses can use to seal packages, equipment, or sensitive documents. These labels may feature unique serial numbers, holograms, or tamper-evident designs to indicate if any unauthorised access or tampering has occurred.

Training Materials

Printing companies can produce informative and visually appealing materials like brochures, posters, or infographics that businesses can use to educate their employees about cybersecurity best practices. These materials can highlight password security, phishing awareness, data protection, and safe browsing habits.

Security Signage

While not limited to large format printing, printing companies can produce signage to reinforce security messages within the organisation. These signs can remind employees about the importance of data protection, adherence to security policies, or reporting suspicious activities.

What are scratchcards more known for?

It’s worth noting that scratchcards are more commonly associated with activities like lottery promotions or one-time password (OTP) distribution in specific industries. However, the secure transmission of passwords is generally done through encrypted channels or secure password management systems rather than physical methods like scratchcards.

In summary, printing companies can provide various security-enhancing solutions such as secure document printing, ID card printing, security labels, training materials, and signage to support businesses’ cybersecurity efforts.

So who are Purely Digital?

Purely Digital is a printing company that specialises in providing innovative solutions for cybersecurity, including the secure sharing of passwords using scratchcards. Our approach aims to address the challenge of transmitting sensitive login credentials securely and conveniently.

We offer scratchcards as a secure method for organisation password distribution. The scratchcards are designed to resemble traditional lottery-style scratch-off cards. Each card contains a unique password that is concealed by a secure coating. Users can reveal the password by scratching off the coating, ensuring that the information remains protected until it is needed.

How printing companies can help with cybersecurity

This approach offers several advantages in terms of cybersecurity:

Physical Distribution

By utilising scratchcards, Purely Digital enables businesses to distribute passwords physically rather than relying on potentially vulnerable digital channels. This reduces the risk of interception or unauthorised access to sensitive login credentials.

Convenience and Accessibility

The scratchcards provide a user-friendly method for employees to receive passwords. The physical nature of the cards allows for easy distribution to individuals, ensuring that each person gets their unique password securely.

Tamper-Evident Design

The scratch-off coating on the cards ensures that any tampering attempts are evident. If someone tries to remove and reseal the layer, the manipulation will be noticeable. This helps maintain the integrity of the password distribution process and prevents unauthorised individuals from tampering with the cards.

It’s important to note that while using scratchcards for password distribution can be a unique and creative solution, it may only be suitable for some organisations or situations. The applicability of this method may depend on factors such as the number of users, the frequency of password changes, and the specific security requirements of the business.

So why use Purely Digital?

Ultimately, Purely Digital offers an innovative solution to address the challenge of securely sharing passwords through scratchcards. This approach provides a physical and tamper-evident method for distributing login credentials, reducing the risks associated with digital transmission. However, businesses should evaluate their specific needs and consider consulting with cybersecurity professionals to determine the most appropriate and effective methods for password management within their organisation.

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What are the benefits of using a sustainable printing machine?

Sunday, February 12th, 2023
Sustainable Printing Machine used by Purely Digital

There are several benefits of a sustainable printing machine, all of which have been analysed by Purely Digital. Having noted the benefits of using such a machine, our owner Andy could not stop talking about why using a far more environmentally-friendly printing press would benefit us and our clients. Take a look below at why we can offer such a better service at Purely Digital for companies. We will discuss how we have become more environmentally friendly and cost efficient, including:

  1. Environmental Benefits: Sustainable printing machines use less energy and produce less waste, reducing their environmental impact. They also often use environmentally friendly inks and toners, which are non-toxic and biodegradable.
  2. Cost Savings: Sustainable printing machines are often more energy-efficient. This can result in lower electricity bills and lower costs over time. Additionally, they can reduce the cost of paper and other supplies, as they use less ink and toner.
  3. Improved Productivity: Sustainable printing machines are often designed to be more reliable and efficient. Subsequently, this improves productivity by reducing downtime and the need for maintenance.
  4. Better Health: Sustainable printing machines emit fewer harmful chemicals, which can improve indoor air quality and the health of people who work around them.
  5. Positive Reputation: Using sustainable printing machines can improve a company’s reputation and brand image. This demonstrates a commitment to environmental responsibility and sustainability.

Overall, sustainable printing machines can provide various benefits, from reducing costs and productivity to improving health and the environment and enhancing a company’s reputation.

Why do companies prefer to work with environmentally friendly businesses?

Companies prefer to work with businesses that are environmentally friendly for several reasons:

  1. Consumer Demand: Consumers are becoming increasingly conscious of the environmental impact of the products they purchase and the companies they support. Companies can appeal to consumers looking for sustainable products and services by working with environmentally friendly businesses.
  2. Reputation and Brand Image: Working with environmentally friendly businesses can improve a company’s reputation and brand image. It demonstrates a commitment to environmental responsibility and sustainability, which can be appealing to consumers and other stakeholders.
  3. Cost Savings: Working with environmentally friendly businesses can also result in cost savings. For example, companies can save money by using environmentally friendly products and services that are more energy-efficient and have a lower environmental impact.
  4. Compliance with Regulations: In many industries, there are regulations in place that require companies to minimise their environmental impact. By working with environmentally friendly businesses, companies can ensure they are in compliance with these regulations.
  5. Competitive Advantage: Companies that work with environmentally friendly businesses can gain a competitive advantage over their peers. This can help them attract new customers and retain existing ones, as consumers are increasingly looking for environmentally responsible companies.

Overall, working with environmentally friendly businesses can provide several benefits to companies, including improved reputation and brand image, cost savings, compliance with regulations, and competitive advantage.

What are the benefits of a sustainable printing press machine?

A printing press machine is a mechanical device that transfers ink from a plate to a piece of paper or another printing substrate. The process of printing with a press machine typically involves creating a printing plate, which is a flat surface with the design or text to be printed etched into it. The plate is then inked, and the ink is transferred to the printing substrate under pressure.

Several printing press machines include offset lithography, letterpress, gravure, and screen printing. Each type of press machine is suited to different printing applications and uses various techniques to transfer ink to the printing substrate.

Printing press machines have been used for hundreds of years and are still widely used today, especially in the commercial printing industry. They are essential for producing high-quality printed materials, such as books, newspapers, magazines, packaging, and promotional materials. With the advent of digital printing technology, the role of traditional printing press machines has evolved, but they continue to be an essential part of the printing industry.

What sort of printing press machines do printing companies use?

Printing companies use a variety of printing press machines, depending on the type of printing job and the materials being printed. Some of the most common types of printing press machines used by printing companies include:

  1. Offset Lithography: Offset lithography is a popular printing method that uses a flat plate to transfer ink to a printing substrate. It is commonly used for printing large quantities of materials, such as books, magazines, and newspapers.
  2. Digital Printing: Digital printing uses computer-controlled printers to produce high-quality prints directly from digital files. It is well-suited for short-run jobs, such as business cards or brochures, and allows for quick and easy customisation of each printed piece.
  3. Flexography: Flexography is a form of relief printing that uses flexible plates to transfer ink to various printing substrates, including paper, plastic, and metal. It is commonly used for printing packaging materials, such as bags, boxes, and labels.
  4. Screen Printing: Screen printing is a stencil-based method that uses a mesh screen to transfer ink to a printing substrate. It is commonly used for printing t-shirts, posters, and other items with bold graphic designs.
  5. Gravure: Gravure is an intaglio printing method that uses etched copper or steel cylinders to transfer ink to a printing substrate. It is commonly used for printing high-quality images, such as photographs, and is often used for printing magazines and packaging materials.

These are just a few printing press machines used by printing companies. The type of press machine a company uses will depend on several factors, including the printing job, the printed materials, and the quality and quantity of prints required.

How do printers make scratchcards?

Scratch cards are typically produced by printing companies using a combination of printing press machines and specialised finishing equipment. The process typically involves the following steps:

  1. Design: The first step in producing scratch cards is to create a plan. This includes determining the size and layout of the card, as well as any images, text, and graphics to be included.
  2. Printing: Once the design is finalised, the printing process begins. The design is typically printed onto a paper or plastic stock appropriate for scratch card production. This can be done using various printing methods, such as offset lithography, digital printing, or flexography.
  3. Lamination: After the cards are printed, they are usually laminated with a protective film to make them more durable and resistant to wear and tear.
  4. Scratch-Off Layer: The next step is to apply a scratch-off layer to the cards. This is typically done using a specialised machine that applies a thin, opaque coating to the cards. This coating can be scratched off to reveal the information underneath.
  5. Personalisation: Once the scratch-off layer is applied, the cards can be personalised with unique information, such as numbers, codes, or prizes. This is typically done using a high-speed or digital printing press.
  6. Quality Control: After the cards are personalised, they undergo a quality control process to ensure they are free of defects and meet the required standards.
  7. Packaging: Finally, the cards are packaged and shipped to the customer.

Overall, the production of scratch cards involves several steps. These include design, printing, lamination, application of the scratch-off layer, personalisation, quality control, and packaging. In addition, printing companies use specialised equipment and techniques to ensure that each card is produced to the highest standards. This meets the customer’s specific requirements for business cards and scratchcards.

Can printing machines ever be environmentally friendly?

Yes, printing machines can be environmentally friendly, and many printing companies are taking steps to reduce their environmental impact. Here are some ways that printing machines can be made more environmentally friendly:

  1. Energy Efficiency: Many printing machines are designed to be energy efficient, using less energy and reducing greenhouse gas emissions. Some printing companies use renewable energy sources, such as solar or wind power, to reduce their carbon footprint.

  2. Recyclable Materials: Many printing machines are constructed from recyclable materials, reducing waste generated during production and helping to conserve resources.
  3. Water Conservation: Some printing machines are designed to use less water during the printing process. The idea is to reduce the amount of water consumed and helping to conserve this precious resource.
  4. Chemical Reduction: Many printing companies are taking steps to reduce the use of toxic chemicals in the printing process. This includes using eco-friendly inks and coatings and reducing the amount of waste generated by the printing process.
  5. Digital Printing: Digital printing is becoming increasingly popular as a more environmentally friendly alternative to traditional printing methods. Digital printing uses less energy and generates less waste, as there is no need for plates or film. Printing only the exact quantity of materials required is possible, reducing waste.

While no printing process is entirely environmentally friendly, companies are reducing their impact and making their operations more sustainable. By using energy-efficient machines, recycled materials, and eco-friendly inks and coatings, printing companies can help minimise their environmental impact.

Contact Purely Digital about the benefits of a sustainable printing machine

We hope you have enjoyed reading our article on the benefits of a sustainable printing machine. We would love for you to contact Purely Digital for all your printing needs. Purely Digital are available all over the UK, serving clients in London and the East Midlands. If you need to get in touch with us or other team members, feel free to call us on 01332 299553 or fill out our contact form.

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Printing Company in London – Why you can use Purely Digital instead!

Wednesday, January 25th, 2023

You can find a printing company in London by searching online. Some popular search engines you can use are Google, Bing, and Yahoo. You can also use directories such as Yelp, Yellow Pages, and Thomson Local. You can also check for local advertising and print media for large format printers in your area. When searching for a large format printing company, consider factors such as cost, quality, turnaround time, and customer reviews.

When would you need to use a printing company?

A printing company is typically used for creating physical copies of designs, images, documents, or any content. Some common reasons for using a printing company include:

  1. Marketing materials: brochures, flyers, posters, banners, and other promotional materials can be printed to support marketing efforts.
  2. Business materials: business cards, letterheads, envelopes, and other business stationery can be printed by a printing company.
  3. Books and magazines: printing companies can print and bind books, magazines, and other printed materials in various formats and quantities.
  4. Event materials: event invitations, posters, and banners can be printed for events such as weddings, conferences, and exhibitions.
  5. Art prints: artists and photographers can use printing companies to produce high-quality prints of their work.
  6. Personal projects: individuals can use printing companies to create physical copies of personal projects such as photo albums, scrapbooks, or portfolios.

Are printing materials cheaper in the Midlands than in London?

It is difficult to make a blanket statement about the cost of printing materials in the Midlands versus London, as the cost can vary depending on various factors such as the type of material being printed, the quantity, the size, the printing technology used, and the printing company itself.

However, in general, printing costs in the Midlands may be lower compared to London due to lower operating costs for printing companies in the region. On the other hand, London is a major business and financial centre, and printing companies in the city may charge higher prices due to higher overhead costs.

It is best to get quotes from several printing companies in both regions and compare their prices, services, and quality before making a decision.

Will a printing company deliver my goods to me in the UK?

Yes, many printing companies in the UK offer delivery services for their products. Delivery options can vary between printing companies and may depend on factors such as the size and weight of the products, the distance of the delivery, and the delivery timeframe. Some printing companies may offer standard delivery within a certain timeframe, while others may offer express or same-day delivery for an additional cost.

It is important to check the delivery options and costs with the printing company before placing an order. Some printing companies may also offer international shipping, but this will depend on the company and the destination country.

Will business cards help me spread awareness of my brand in London?

Business cards can be an effective tool for spreading awareness of your brand in London, but it is just one of many possible marketing strategies. Business cards serve as a tangible and portable representation of your brand, making it easy for you to make a strong first impression with potential customers and partners. You can include important information such as your name, title, contact details, and logo on the card, allowing people to easily reach you and learn more about your brand.

However, it is important to consider the design and quality of your business cards, as this can impact their effectiveness in spreading brand awareness. A well-designed, high-quality business card that accurately represents your brand can help to establish credibility and create a lasting impression with those who receive it.

In addition to business cards, you can also consider other marketing strategies to spread brand awareness in London, such as digital marketing, advertising, public relations, and event marketing.

Is the Midlands a good place for businesses?

The Midlands region of the UK can be a good place for businesses for several reasons. Some advantages of the Midlands for businesses include:

  1. Location: The Midlands is located in the centre of the UK, making it well-connected to other major cities and regions in the country. This makes it a convenient location for businesses looking to reach a national market.
  2. Cost of living: Compared to London and other major cities, the cost of living in the Midlands is relatively low, which can make it an attractive location for businesses looking to reduce their operating costs.
  3. Talent pool: The Midlands has a large and diverse workforce, making it easier for businesses to find the skills and talent they need.
  4. Industry clusters: The Midlands is home to a number of industry clusters, such as automotive, logistics, and aerospace, which can provide businesses with a supportive network and access to resources.
  5. Infrastructure: The Midlands has a well-developed infrastructure, including a good transport network and high-quality digital connectivity, which can make it easier for businesses to operate and grow.

However, the suitability of the Midlands for businesses will depend on the specific needs and goals of the business. It is important to consider factors such as the size of the market, the competition, and the regulatory environment, among others, before making a decision.

Why is this relevant? Well, because we are based in the Midlands, Purely Digital can act as a printing company in London for much cheaper costs. We’re never that far away, and our delivery service makes it much cheaper than you would expect.

Why do most businesses in London go bankrupt?

Businesses in London, like in any other region, can go bankrupt for a variety of reasons. Some common reasons for business failure in London include:

  1. Lack of demand: If a business cannot generate enough revenue to cover its costs, it can face financial difficulties and potentially go bankrupt.
  2. Poor financial management: Businesses that do not keep a close eye on their finances, manage their cash flow effectively, or make sound financial decisions can run into financial trouble.
  3. Competition: In a competitive market like London, businesses may struggle to differentiate themselves and attract customers, leading to declining revenue and profitability.
  4. Economic downturns: Economic downturns and recessions can lead to a decrease in consumer spending, making it more difficult for businesses to generate revenue and stay afloat.
  5. Ineffective marketing: Businesses that do not effectively market their products or services may struggle to reach their target audience, leading to a lack of sales and revenue.
  6. High operating costs: London is a major business and financial centre, and businesses may face higher operating costs compared to other regions, such as rent, utilities, and employee salaries, among others.

It is important to note that business failure is a risk for any business, regardless of location, and there are also many successful businesses in London that have overcome these challenges and achieved long-term success.

Your alternative to a printing company in London – Purely Digital

Contact Purely Digital if you are a business in London that needs a printing company. Despite being based in Derby, we are able to deliver our products straight to your door. Whatever you need, whether it be brochures, scratchcards or large format printing services – Purely Digital can deliver it to your door.

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What are the benefits of using a commercial printer over buying a printer?

Friday, November 4th, 2022
Purely Digital are a commercial printer in Derby - Use them today

Printing is an essential business process; companies of all sizes need a reliable commercial printer to get their work done efficiently. Before you look for a new commercial printer, consider a few things to help you choose the right one for your business. Below are the benefits of using a commercial printer company like Purely Digital over buying a printer to deal with in-house. If you’re in the East Midlands and Derby, we can be your commercial printer of choice.

1) What are the unique needs of your company?

Before you begin looking at printers, you should first identify the unique business needs of your company so that you can find a commercial printer that will match your needs. For example, if you need to work with a printer that can print vast quantities at high speeds, then you should look to contact a reliable company that offers an efficient and sustainable printing service. You should look for a business that uses a printer with a high-speed toner or another type of ink.

Home printer: If you need your printer to be portable, you should look for one that is battery-powered or can be hooked up to an external power source. Whatever the needs of your business may be, you should be able to find a printer that meets them. 

2) How will the printer be used?

Another important consideration is how the printing equipment will be used. For example, some printers can print in black and white and colour, while others can only print one or the other. If you go to a corporate printing service that offers commercial printing, you will not find this issue. Others can print in only one format at a time. In addition, some printers are capable of copying as well as printing, while others are not.

Home printer: Finally, some printers can use various types of paper and media while other types of printers cannot. For each type of printer, you will need to consider the uses you intend for it to determine what type of printer will be best for your needs. 

3) How will the printer be maintained?

Another factor you need to consider when choosing a company to do your printing is how it can be maintained. All commercial printers require a certain amount of maintenance to ensure they work correctly and perform optimally. In addition to regular cleaning of the unit, you will need to regularly replace the ink cartridges, toner cartridges and other consumables as needed. If your printer requires a great deal of maintenance to keep it working efficiently and reliably, it will need to be more costly than a printer that requires less maintenance. That is just another reason, if you are in Derby, why a commercial printer is recommended.

Home printer: When choosing a printer, you will want to consider how often it will need to be serviced and by whom, so that you can make a more informed decision about which printer will best suit the needs of your business. 

4) How much space will the printer take up?

You should also consider how much space a home printer will take up in your office. If you plan to place the printer on your desk or in the corner of your office, you will probably not have any problems. However, if you intend to put the printer in a storage room or another area that is not frequently used, you may have to find another place. That’s why a commercial printing company should be your choice.

Home printer: You will also need to consider the size of the paper trays that come with the printer, as some models come with large trays while others come with smaller trays.

Choose your commercial printer in Derby

So, after all this, you should be aware of the differences between using a commercial printing service from Purely Digital, and buying your own printer for your company.

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What are the Advantages of Using Peel-and-Reveal Labels and Stickers for Your Products?

Tuesday, October 11th, 2022

Using peel-and-reveal labels can be an effective way to improve the look and branding of your products. Not only will the labels look more attractive, but they’ll also be easier to read and use. Peel-and-reveal labels are versatile and easy to apply. Here is a closer look at the benefits of using these sorts of labels and stickers for your business.

Peel-and-reveal labels have multiple layers, with a top layer that can be removed to reveal the information underneath. In addition to being suitable for any type of product, these small labels also have excellent marketing and information capabilities.

Benefits of using Peel and reveal labels and stickers

Here are some of the main benefits of using such labels:

  • By peeling and revealing labels, you can multiply the amount of information given to your customers while not taking up a lot of space on the product packaging. Typically, peel-and-reveal labels display the product’s name on top and product details, such as ingredients or nutrition facts, on the bottom. Custom label printing companies like us (Purely Digital) offer peel, reveal, and other label options.
  • It’s fun to peel off the label’s top layer and hunt for treasures as a playful way to capture attention. Using peel-and-reveal solutions is a great way to run promotional campaigns, including coupon promotions and campaigns that offer instantly redeemable awards, prizes, or giveaways.
  • There are a variety of technical solutions for high-quality labels – peel-and-reveal labels are available in various materials for use on boxes, cans, bottles, and other containers.

Gold Foil can be added to suit your individual requirements

With gold foil printing, you can use it in various ways, dramatically increasing its impact! Gold foil printing doesn’t always have to be all-out – if used sparingly and in a subtle way, it can create an eye-catching focal point that highlights a particular image or text or help convey a main message within the document.

Another option is to use gold foil in a bold manner over a large area of a design to enhance its impact and interest.

Using labels and stickers to improve your brand

When it comes to branding, nothing is more important than visibility. Whether it be online visibility or creativity, there are plenty of ways that you can enhance and improve your brand. Some are obvious ways, like using stickers and labels, and others are less obvious, such as using music. However, they are all ways in which someone can improve your brand.

There has been an uptick in creators using sticky labels alongside royalty-free music as part of their expo branding. This is a new level of affordable, cheaper marketing. If you head to a stand at an expo, they are likely to have printed vinyl flooring (from Purely Digital of course), plus music which is royalty-free. When handing out examples of the product at trade shows, customers can then remember the music playing, the floor they saw, and the labels on the products. See where we are going here? There are some fantastic ways to tie all marketing aspects into one.

How to get started with using these labels

Getting started is fairly easy and straightforward. The first step is to decide what kind of label you want to create. Purely Digital can always provide guidance depending on the briefing from the company (yourself) that is looking to use print marketing.

The types of labels you can use and materials involved include paper, vinyl, and something called Tyvek. Once you have selected the sticker material you want to use, you can get a graphic design agency (or your internal team) to design the label itself. There are templates you can choose from online or you can use inspiration from another design that you like.

However, when designing your label, you need to include all of the information that your customers need in order to make an informed purchase. This is particularly the case for food labels and stickers, so if you are hosting a party and have labelled the food, this is a great example of when to use it.

Contact Purely Digital

Get in touch with Purely Digital by using our contact form. We’ll get back to you with a quote as soon as we possibly can.

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Going local with your printing company of choice

Monday, September 5th, 2022

As everybody is trying to be more environmentally friendly with their products, it makes sense to shop local. Cut down on long-distance delivery and order from a local company looking to help local businesses. You know it makes sense. Plus, you won’t even have to look far to find that local, environmentally friendly company that operates with the same beliefs that you do. As a local printing company In Derby (we’ll just say it), Purely Digital should be the company of choice. So, if it is marketing materials, wedding invitations, business cards, or even personalised scratchcards, then we can deliver a greener service to you. Read up on our eco pledges on our sustainability page and what Team Purely do in their spare time to help save the planet.

Working with local businesses in the East Midlands

Being based in Derby and serving local businesses across the East Midlands, it is only fitting to talk about what we know. We have built great relationships throughout our network among our peers in Derby. So, in Derby and Derbyshire, we know what people want. Especially when it comes to printing and offline marketing. We can help build your brand around the local areas to increase visibility. Why? Because we know what we’re doing, and we’ve been doing it for a long time. If you are local, we can also do it at an affordable cost. As many consumers and B2B customers know, delivery can be expensive, and often people look to save on delivery where they can. Plus, it helps to protect the environment! What’s not to love?

Across the East Midlands, we’ve helped local companies to realise that printing is a necessity if you are to improve brand recognition and visibility amongst the local community. Regarding company branding and marketing communications, you need high-quality printed products regardless of where you are based. It just so happens to be that we believe you should go local. Although sometimes considered pricey (though not at Purely Digital), anything that bears your business name should look professional to portray expertise.

Local businesses provide higher levels of communication

Local businesses provide higher levels of communication to clients. Not only is there a reputation to save because everybody knows everybody in such a small world, but it is also easier to talk to someone local. It can be a case of popping into each other’s offices to ensure you truly understand the work being undertaken. We also believe in working closely with our clients and customers at Purely Digital. You don’t just pay for our high-quality work; you pay for the high-quality communication and service. Because we work locally, it is easier for face-to-face meetings, resulting in what we believe to be a friendlier, easy-to-understand way of working.

Our team are experts in the field of printing, meaning we can follow your brief and requirements down to a tee. As we are not far from you (if you choose to go local and are from the East Midlands), we’ll always do our best to come in and visit if we can, especially within walking distance.

The pricing structure of working with a local Printing Company

If you are starting a small business, the budget may always be a slight concern. Purely Digital is well-known amongst Derby businesses and the East Midlands as an affordable printing company for corporate services. Working with SMEs or full-blown companies, we offer a competitive price when quoting for printing. Our personalised scratchcards are increasingly popular, thanks to their high-quality but affordable nature. We make it clear that a drop in price does not mean a decline in standard. That is clear in our reviews about Purely Digital.

Our quoting structure and transparency mean that there are never any hidden costs. A local business relationship is often based on trust, and we wouldn’t betray that trust. We can help you determine your expected Return on Investment, mainly if it involves one of our Direct Mailing campaigns.

Purely Digital works with other local companies – we’re in it together

Purely Digital works with plenty of local companies, not only in a direct B2B manner. Suppose you have embarked on a marketing campaign with your graphic design agency or rebranded and launched a new website with a web design agency. In that case, you’re still likely to need branding materials. This includes new types of personalised stationery, notepads etc., all of which contribute to your own upcoming success.

We would therefore work with your Graphic Design or branding agency of choice to ensure that we have the right files to deliver a great launch campaign. They can work online, and we’ll do the offline work. All that matters is that we help you to get the business name out there!

Choose Purely Digital as your local printing company in Derby

Learn more about our assistance at Purely Digital by checking out our products and services pages. Then, go local with Purely Digital!

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5 reasons why Purely Digital are committed to sustainable printing

Monday, August 8th, 2022

Purely Digital have always believed in sustainable printing from the outset. Our owner Andy has been a big believer in finding ways to help save the environment and climate since the inception of our company. There are plenty of reasons why he believes in this cause, which we will go into below. But as always, actions speak louder than words, and that’s why Purely Digital ensure we practice what we preach. Here are 5 reasons why this corporate printing company is committed to sustainable printing.

1)    We can help create more woodland – thus saving the environment

Since 2013, we’ve been actively planting new trees across the UK as part of the Premier Paper Group’s Carbon Capture® scheme. So, even though we are using (recycling-friendly) paper and packaging for our Direct Mail and scratchcard campaigns, we are also replacing what we use. 2779.14㎡ is the area of the new native woodland we have created since we started our environmentally friendly campaigns. We are dedicated to doing good for our planet.

Basically, thanks to our sustainable printing processes led by Andy, we can help to save the environment and provide a better future for our children.

2) We can inspire others to be sustainable through sustainable printing

If a printing company can be sustainable, why can’t others? We choose our materials to be as environmentally friendly as we can. We always try to source responsibly for you, but that doesn’t mean we let ourselves dip in quality. Our business cards, scratchcards and direct mail leaflets are obviously still of an incredibly high standard. So, whilst some may query how you can be sustainable whilst working in the printing industry, we’re about to tell you how we do it and why it should inspire others to be greener.

Sustainable printing requires much effort, but that doesn’t mean it shouldn’t be done. Yes, there is a lot of complicated jargon, but that’s what this article is all about! We’re here to explain why we are committed to being a sustainable printing company. Plus, we can help your business become greener and cleaner.  

3) The benefits outweigh the risks

Because of how the world is going, customers have been known to get a real buzz when they discover their eco-friendly items. Not only does the environment benefit, but your brand will too! However, as mentioned in this article here, supply and demand economics cannot fully capture the value of sustainability within a business.

A happy customer who is thrilled with their product and the environmentally friendly impact can do wonders for your business. Whether through word of mouth or reviews, if your brand is known to be working with sustainable practices, it’s a great unique selling point. Plus, it makes your company or business very attractive to work with.

Additionally, other benefits of offering sustainable printing services include efficiency and speed. You can submit a faster turnaround, and if, like Purely Digital, they deliver straight to you, it all contributes to saving the environment.

4) You can’t afford to be unsustainable

So, we know the benefits of being (and using) a sustainable printing company, but we also know the negatives if you are not a sustainable company. Not only do you miss out on the benefits mentioned above and the advantages, but you will be harming the environment. That is number one on our list of negatives. Forget about the damage that can be done to your brand. The harm you are doing to the world and climate is why you should always look to develop environmentally friendly business practices.

Your contribution to waste production will be measured, and there are likely to be more harmful chemicals at play in the production of your materials. Some printing companies may also leave machines running all night, which is a waste and bad for the environment. They are consuming more energy which is a big negative for the environment. It is, in effect, unsustainable. Check out Purely Digital’s credentials and eco-friendly page to see our accreditation which we are so proud of!

5) We just want to be Purely Green

Although it sounds like a cliché, we do just want the world to be a better place. By being a sustainable printing company for corporate companies, we are changing the world for the better. In the news, there are enough warnings about waste, landfills, pollution, and global warming to make us realise that we need to do better. So, to help combat this, our aim is to be purely green.

It helps our business, and it also helps yours. Your carbon footprint will likely decrease, but it will also improve your business’s efficiency. We work with one eye on the future. By improving the journey we take you on, we help create a better future.

Talk to Purely Digital about sustainable printing

Get in touch with Purely Digital today to discuss the benefits of sustainable printing. We can help your business in many ways. Whether it be by printing for corporate companies or coming up with innovative ways to keep your company’s data safe. We’re full of creativity and imaginative ideas!

We look forward to hearing from you.

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