Posts Tagged ‘Purely Digital’

Why using a printer based in the East Midlands is ideal for your business

Monday, December 18th, 2023

When building businesses, your brand is important and precision is paramount. So, selecting the right location for your business can be a transformative decision. That’s why Purely Digital chose to base ourselves in our home, in the heart of Derbyshire. The vibrant core of the country, the Midlands, where we are accessible to all businesses and, perhaps most importantly, able to deliver to all businesses in need of urgent requirements. Let’s explore why we established Purely Digital in this bustling region and how we became a professional printing company in Derby. Thanks to our accessibility, it might be the key to unlocking your professional journey and scaling your brand to new heights.

Building brands in the East Midlands

The Midlands is not merely a geographical point; it’s a strategic epicentre that can propel your business to unprecedented heights. Positioned at the intersection of accessibility, this central locale and the intricate web of nearby motorways create the ideal foundation for success. It’s not just about where you are; it’s about the ecosystem you cultivate around your business that propels you forward. When businesses are growing their brand, there is usually a desire to get what you want there and now. Fortunately, our Midlands base in Derby means we are able to get all your printing orders and deliverables to you in super quick time. As printers in Derby, we’ve built a wealth of contacts which enable us to deliver only the best. Just check out our reviews if you want to see for yourself.

Purely Digital can increase your brand awareness in the UK

In the digital era, a robust online presence is non-negotiable, but offline print marketing is still vital to your business. Purely Digital understands the significance of print marketing support. Envision having a partner who comprehends your business and is just a short drive away. Opting for a Midlands-based printing company means tangible support beyond virtual meetings. Face-to-face discussions and the luxury of in-person strategising are the cornerstones of a working relationship. While virtual meetings have their place, nothing matches the impact of a handshake and shared visions. We haven’t yet mentioned our ability and desire to be a sustainable printing company. Not only are we affordable, but we also help and save the environment, one print at a time.

Why you should use a company based in the Midlands

Having a central base is the linchpin of efficiency for businesses catering to a national clientele. The Midlands is a compass, providing a sturdy foundation to reach clients nationwide. Trim down on extensive hours on the motorway, curtail petrol costs, and elevate client interactions. A Midlands-based warehouse becomes more than a storage facility; it evolves into the nucleus of your operations, a space where clients and suppliers can effortlessly converge. If you are a business in need of professional printing help, Derby-based Purely Digital is the way to go.

Purely Digital can deliver printing works to any business in the UK

Contemplating outsourcing storage to a Midlands-based facility? Look no further. Elevate your printing business by exploring innovative storage solutions within the Midlands. Contact Purely Digital for insights into their strategic location in the East Midlands and how it can complement your business dynamics.

In printing, success isn’t solely about ink on paper – it’s about judicious choices that set you apart. Choose the Midlands, choose innovation, and let your business narrative unfold in the heart of the country.

Brands to spend record £9.5bn on Christmas advertising

Tuesday, November 14th, 2023

It’s that time when businesses and companies start to increase their Christmas branding as they continue to adapt to certain trends. Below, we’ve been looking around the Internet at the trends that are arising this year in Christmas and how they could be affecting the market. If your business needs some branded or personalised festive branding, we’ll be able to help you. Taking research from Marketing Week, it’s interesting to see what to expect this Christmas.

The upcoming Christmas season is poised to witness a substantial surge in brand advertising expenditure, reaching an unprecedented £9.5 billion, according to insights from the Advertising Association and Warc. This notable 4.8% increase from the previous year is primarily attributed to the prevailing inflationary landscape.

Why do companies go with Christmas Branding?

Brands strategically diversify their investments, embracing both emerging and traditional media channels. Noteworthy projections include a substantial 20.2% increase in spending on broadcast video on demand, a 10.3% uptick in out-of-home advertising, and a 9.1% rise in online display advertising.

Do companies still spend time on Christmas marketing?

Despite experiencing a slight dip of 0.2% compared to the 2022 total, television remains a focal point, with an estimated £1.5 billion allocated in the final quarter. However, it’s important to note that real-term growth in the fourth quarter is expected to be modest, at just 0.3%, indicating a relatively flat market when measured at pre-COVID prices, as highlighted by James McDonald, Director of Data, Intelligence, and Forecasting at Warc.

While the data acknowledges the impact of inflation on increased spending, there is optimism that brands are recognising the intrinsic benefits of Christmas advertising. This extends beyond financial considerations, emphasising emotive display ads’ efficacy and performance marketing’s value within retail media environments.

What are you contributing to your business this Christmas?

The impending Christmas ad season is poised to be a significant driver for the advertising industry, contributing £430 million to the total market value for 2023. This seasonal contribution accounts for 47% of the overall growth experienced throughout the year, showcasing the substantial influence and strategic importance of holiday-themed campaigns.

Brands are adapting to the Christmas trends

Despite the trend of brands releasing Christmas ads earlier each year, this data suggests a deliberate and strategic move. Nearly half (48%) of adults find festive ads instrumental in shaping gift ideas, while an impressive 70% of individuals between 25 and 34 consider Christmas ads the ‘ultimate festive mood booster’.

Several leading brands, including Aldi, Asda, and M&S, have unveiled their Christmas ads early. Aldi’s offering, a whimsical Willy Wonka parody featuring Kevin the Carrot, has emerged as the most effective, garnering the highest possible rating of 5.9 stars according to System1.

What are the big organisations doing with their Christmas Branding?

Other prominent brands, such as M&S Food, Sainsbury’s, Vodafone, Coca-Cola, and Boots, have also achieved stellar ratings, scoring above 5 stars in ad effectiveness. This robust performance underscores the efficacy and impact of these early Christmas campaigns. It’s no wonder so much money is being spent in relation to Christmas branding.

Contact Purely Digital

Contact Purely Digital to see how we can help with your Christmas branding for your business. The team work around the clock to ensure your business will boom, and as we love quoting, there’s no reason not to speak to us. We can help with the artwork if this is also a requirement. Just contact Purely Digital today.

Branding for Businesses | How Purely Digital can help your Company

Thursday, October 12th, 2023

Integrating Purely Digital strategies, such as providing companies with printed stationery and scratchcards, can enhance your business visibility and growth. As we all know, business branding is pivotal in shaping a company’s identity and impact in competitive industries. From fostering a sense of professionalism to enhancing customer engagement, these offline tools offer a multifaceted approach to brand development. Here’s how Purely Digital can significantly benefit your company with a focus on branding for businesses.

Professionalism and Brand Cohesion

Printed stationery, encompassing business cards, letterheads, and envelopes, creates a professional and unified brand image. This tangible representation establishes a robust first impression and bolsters credibility among potential customers.

Memorability and Recall

Well-designed printed stationery featuring unique visual elements like logos, colours, and fonts leaves a lasting impression. This boosts the likelihood of your business being remembered when potential customers require your products or services.

Networking and Referrals

Business cards are practical networking tools, facilitating easy sharing during events or encounters. By providing contact information in a tangible format, you increase the chances of receiving referrals or future business opportunities.

Offline Marketing Reach

Despite the prominence of digital marketing, only some are consistently online. Printed stationery provides an opportunity to reach individuals who prefer traditional communication methods or lack regular internet access, ensuring visibility in various contexts.

Tangible Promotional Tools

Utilising scratchcards as promotional materials engages customers and creates excitement. Whether included in direct mail campaigns, distributed at events, or used as incentives for purchases, the interactive nature of scratchcards generates curiosity and customer participation.

Cost-Effective Marketing

Printed stationery and scratchcards offer cost-effective alternatives for small businesses compared to some digital advertising channels. They provide tangible returns on investment, potentially generating leads, referrals, and brand recognition over an extended period.

Local Targeting

Printed stationery facilitates focused marketing efforts, allowing small businesses to target specific geographic areas. Distributing materials in local neighbourhoods, community centres, or events helps build brand awareness among the target audience, increasing local customer acquisition.

Brand Consistency

Printed stationery maintains a cohesive brand identity by ensuring consistent branding across different channels. This consistency reinforces your business’s values and message, from design elements to colour palettes.

Customer Engagement and Loyalty

Incorporating scratchcards into your marketing strategy creates an interactive customer experience, fostering brand loyalty. Customers perceive your business as fun, generous, and customer-centric, enhancing their connection with your brand.

Differentiation from Competitors

When discussing branding for businesses in a saturated marketplace, eye-catching printed stationery helps your business stand out. Unique designs make your business memorable, and establishing a distinct identity distinguishes you from competitors.

Offline Relationship Building

Printed stationery adds a personal touch to business interactions. Sending personalised thank-you notes, handwritten messages, or invitations on printed paper fosters more robust relationships with customers and partners, demonstrating commitment and appreciation.

Contact Purely Digital to enhance your business growth

Reach out to sales@purelydigital.co.uk to see how we can help enhance your business branding. We’d love to hear from you and give you a quote.

Green Printing Revolution at Purely Digital

Tuesday, September 12th, 2023

At Purely Digital, we’re leading the charge in transforming the printing industry with sustainable practices. Owner Andy’s passion for eco-friendly technologies has propelled us to offer greener and more efficient printing solutions. Become a sustainable business thanks to green printing services from Purely Digital. We’re here to help you grow your business. Here’s how we’re making a difference at Team Purely.

At Purely Digital, we’ve embraced sustainable printing machines for various reasons. Please read on to see them below.

Environmental Benefits

Our machines use less energy, produce minimal waste, and utilise eco-friendly inks, contributing to a healthier planet.

Cost Savings

Not only is the Purely Digital team eco-conscious, but these machines are also cost-efficient, leading to lower bills and reduced operational costs.

Enhanced Productivity

Designed for reliability, our machines minimise downtime and the need for maintenance, ensuring a smooth workflow.

Healthier Work Environment

Our sustainable printing machines promote better indoor air quality with fewer harmful emissions, benefitting our team and clients.

Positive Reputation for Your Brand

By choosing sustainable printing, companies enjoy several advantages. Here are some more reasons to become a sustainable business thanks to green printing services from Purely Digital.

Consumer Demand

Meeting the rising demand for eco-friendly products and services positions companies as responsible and attuned to consumer values.

Reputation and Brand Image

Collaborating with eco-friendly businesses, like Purely Digital, enhances a company’s reputation and brand image.

Cost Savings and Compliance

Savings from efficient practices and compliance with environmental regulations contribute to a responsible business model.

Competitive Advantage

In a competitive market, eco-friendly businesses attract environmentally conscious consumers, providing a competitive edge.

Diverse Printing Press Machines at Purely Digital

Our arsenal of printing press machines caters to diverse needs:

  • Offset Lithography: Ideal for high-volume printing.
  • Digital Printing: Quick and customisable for short-run jobs.
  • Flexography: Suited for various substrates, especially packaging materials.
  • Screen Printing: Excellent for bold graphic designs.
  • Gravure: Known for high-quality image reproduction.

The Art of Crafting Scratch Cards

Ever wondered how scratch cards are made? Here’s a glimpse into the process:

  • Design: Meticulous planning determines the card’s size, layout, and elements.
  • Printing: Various methods transfer the design onto suitable materials.
  • Lamination: Cards undergo lamination for enhanced durability.
  • Scratch-Off Layer: A specialised machine applies the iconic scratch-off layer.
  • Personalisation: High-speed or digital presses add unique information.
  • Quality Control: Rigorous checks ensure each card meets the highest standards.
  • Packaging: The final step involves secure packaging for delivery.

Printing Machines and Environmental Friendliness

Yes, printing machines can be eco-friendly, and at Purely Digital, we’re leading the way by:

  • Energy Efficiency: Using renewable energy sources to reduce our carbon footprint.
  • Recyclable Materials: Constructing machines from recyclable materials to minimise waste.
  • Water Conservation: Designing devices that use less water during the printing process.
  • Chemical Reduction: Implementing measures to reduce the use of toxic chemicals.
  • Digital Printing: Embracing energy-efficient digital printing technology.

While achieving complete environmental friendliness is a journey, Purely Digital is committed to minimising our environmental impact through continuous improvement and innovation.

Contact Purely Digital for Sustainable Printing Solutions

Explore the world of sustainable printing with Purely Digital. Whether you’re in London or the East Midlands, our services are available throughout the UK. Contact us at 01332 299553 or fill out our contact form to discuss how Purely Digital can meet your printing needs responsibly and efficiently. Choose Purely Digital for a greener, more sustainable future in printing.

What are the benefits of NFC Print Marketing?

Saturday, August 12th, 2023

If you have not heard of NFC print marketing, then this is your lucky day. 2023 may just be finishing, but 2024 shows no signs of the print marketing industry beginning to slow. Businesses striving for growth must extend their reach through robust online marketing strategies. That’s why it is important to look at the benefits of NFC print marketing. And Purely Digital have experience…

While digital methods effectively broaden horizons, integrating Near Field Communication (NFC) marketing can add a compelling edge. NFC, a proximity marketing strategy, involves interaction with physical objects embedded with NFC stickers. Working at close distances, these stickers open avenues for unique marketing possibilities. Below, we have a look at the ways NFC can enhance your marketing campaigns with a numbered list.

1. Elevate Engagement with NFC Tags

Businesses can elevate customer engagement by integrating NFC labels into products and store spaces. For instance, embedding NFC digital tags into clothing labels allows customers to tap for additional information, such as matching items or alternative colour schemes. Samsung, for example, showcased phone features through NFC posters, enhancing engagement and creating brand awareness.

2. Showcase More Products

Overcome the limitations of physical retail space by using NFC tags to direct customers to online inventories. Encourage on-site engagement with vouchers, bridging the gap between in-store and online purchases.

3. Craft Interactive Advertisements

Enhance engagement through interactive advertisements by deploying NFC stickers on signages and banners. Customers can tap to access detailed product information, videos, store locations, and more. Offer incentives, such as vouchers, to further drive participation.

4. Connect Customers to Loyalty Programs

Leverage NFC at checkout kiosks and POS machines to enrol loyal customers in loyalty programs seamlessly. This creates added value for customers and fosters brand loyalty.

5. Access Product Reviews and Ratings Instantly

Bridge the gap between online and in-store shopping by allowing customers to tap NFC stickers to access online reviews. Positive reviews can influence purchasing decisions, while negative reviews can be addressed in real-time.

6. Tap to Learn About Products or Services

Offer a contactless way to provide detailed information about products or services through NFC tags. This includes product descriptions, warranty information, manuals, and allergen details for food products.

7. Encourage Repeat Sales

Integrate NFC stickers into product packaging, enabling customers to tap and reorder online. Use this feature to drive traffic to the website and introduce voucher codes for enhanced customer loyalty.

8. Gain Surprising Insights

Utilise NFC technology to gather customer engagement data and gain insights into product usage patterns. This information can optimise advertising campaigns by timing them to align with store product availability.

What are the benefits of NFC Print Marketing?

NFC technologies emerge as powerful allies in the realm of marketing, complementing existing strategies and enhancing overall campaigns. With its versatility, offline functionality, and user-friendly tap-to-transfer data, NFC stands out as a robust business tool.

As you embark on this journey, partnering with reputable suppliers like Purely Digital ensures a seamless supply of NFC business cards and tags, facilitating the integration of this innovative technology into your marketing arsenal. Plus, with Purely Digital, every order contributes to tree planting—a sustainable printing approach to business growth. Elevate your marketing game with the simplicity and effectiveness of NFC technology.

Navigating Sustainable Printing Practices for Business Excellence

Wednesday, July 12th, 2023

To stand out above your competitors, increasing enterprises are redirecting their focus towards sustainable practices to minimise their environmental footprint. This paradigm shift includes adopting eco-friendly printing methods and aligning corporate values with a commitment to environmental stewardship. Below, we explain how you can navigate and build a company with sustainable printing practices.

Technological advancements have helped with sustainable printing practices

Technological advancements have paved the way for print suppliers to deliver high-quality, sustainable printed materials that meet industry standards and contribute significantly to a greener future. To assist businesses in showcasing their commitment to sustainability, here is an in-depth exploration of five cutting-edge sustainable printing methods tailored for a business-to-business audience.

LED UV Printing: Merging Aesthetics with Environmental Responsibility

LED UV printing is ideal for creating impactful brochures, booklets, and promotional materials. By utilising ultraviolet light for an instantaneous drying process, this technique not only enhances colour vibrancy and sharpens designs but also leaves a lasting impression on the audience. 

Beyond its aesthetic benefits, LED UV printing stands out as an environmentally conscious choice. Its energy efficiency, reduced standby consumption between jobs, and elimination of the need for anti-set-off powder or sealing coats make it a green printing solution that aligns with the sustainability goals of businesses.

Recycled Paper Choices: Navigating the Paper Sustainability Spectrum

The sustainability of a printing method is intricately linked with the paper or stock chosen. Contrary to prevailing beliefs, exclusively using recycled paper may not be the only eco-friendly option. 

Considering the importance of virgin fibres in sustaining the paper cycle, businesses can make informed choices by ensuring that these fibres come from sustainably managed forests. This nuanced understanding empowers enterprises to navigate the paper sustainability spectrum, embracing both virgin and recycled paper as environmentally responsible choices.

Digital Printing: Efficiency Redefined for Sustainable Solutions

Digital printing, without a printing plate, revolutionises the printing landscape by generating significantly less waste than traditional methods. Particularly advantageous for smaller print runs, digital printing reduces environmental impact and enhances operational efficiency. With machines capable of completing up to 4,800 sheets per hour, digital printing emerges as a cost-effective and environmentally friendly solution for businesses with varied printing needs.

Carbon Balanced Paper and Print: Comprehensive Sustainability Beyond the Print Job

Choosing carbon-balanced paper signifies a commitment to offset the carbon footprint generated during paper production and mill delivery. Taking a step further, carbon-balanced printers measure and offset the carbon emissions of their entire operation. 

Investing in measures to reduce or reverse carbon outputs exemplifies this commitment to comprehensive sustainability, resulting in a more environmentally friendly print process. Businesses can quickly identify this commitment through the recognisable Carbon Balanced Print logo, ensuring their print choices contribute to a greener world.

Uncoated Paper: Innovation, Recyclability, and Visual Appeal

Uncoated paper, when harnessed with LED UV presses, delivers impressive visual results and contributes to recyclability. Its natural feel enhances the tactile experience of printed materials, making it a preferred choice for businesses aiming to create a distinctive impression. 

Being lighter than coated paper varieties, uncoated paper is widely accepted by mills for recycling. It is easy to transport, making it an innovative and eco-friendly option for businesses prioritising sustainability.

A Sustainable Printing Checklist is a comprehensive guide for businesses seeking professional print services committed to eco-friendly practices. This checklist empowers firms to assess potential print suppliers based on their printing methods, stock types, and daily operational procedures, such as energy usage and recycling success. 

Sustainable Printing Practices – A checklist

By obtaining a copy of the checklist, businesses can make informed decisions about partnering with a truly green printer, contributing to a more sustainable and environmentally responsible future.

Get in touch with Purely Digital to learn more about our sustainable printing practices and services. We’ll be able to help your brand build an eco and sustainable business model whilst also enhancing your business growth.

Mastering the Art of Early Christmas Printing: A Comprehensive Guide by Purely Digital

Monday, June 12th, 2023

The idea of contemplating Christmas in the late summer months may seem premature to some. Still, when it comes to business, early preparation for Christmas printing can be a strategic move that pays dividends in the long run. This comprehensive guide explores the benefits of planning ahead, provides a detailed timeline, and offers invaluable tips to ensure your holiday print projects with Purely Digital are executed seamlessly.

The Strategic Advantage of Early Planning

“Why think about Christmas now?” you might ask. The answer lies in the strategic advantages that early planning provides. By addressing your Christmas printing needs well in advance, you’re demonstrating exceptional organisational skills and freeing up valuable time in your business schedule that can be redirected towards other critical areas demanding attention.

August – Pricing and Plan

As the summer winds down, it’s time to dive into the nitty-gritty of your Christmas promotions. Start by listing down all the promotional materials you’ll need. If you’re grappling with ideas, consider contacting Purely Digital, where many creative suggestions await. Obtain quotes early, allowing you the time to carefully budget for your holiday printing endeavours.

Planning ahead in August provides a solid foundation for the subsequent steps in your Christmas printing journey. With pricing and a clear plan, you’ll be better equipped to make informed decisions that align with your business goals.

September – What will it look like?

Now that the groundwork is laid, it’s time to bring your visions to life. Begin the design phase of your Christmas materials. If you need more artistic skills or time to create the artwork yourself, consider tapping into the expertise of Purely Digital. Their professional design services can elevate your holiday prints to new heights.

Allocate ample time for the design review process, ensuring every detail is meticulously examined. With a month at your disposal, this stage allows for revisions, feedback, and, ultimately, the creation of perfect, eye-catching artwork that reflects the essence of your brand.

October – Place your order(s)

With your designs polished and approved, it’s time to take the plunge and place your orders. Whether it’s Christmas cards, calendars, wall planners, or other promotional items, October marks the deadline for securing your print materials. Remember that certain items may have longer lead times, so prompt action is essential to avoid any potential delays.

This step is crucial as it ensures the timely production of your materials and considers the anticipated surge in demand within the print industry during the holiday season. Purely Digital, with its commitment to excellence, stands ready to accommodate your printing needs, helping you navigate the challenges of this busy period.

November – Despatch – go, go, go!

It’s time to bring your Christmas prints to life as the holiday season approaches. November marks the date for dispatching your corporate gifts and mailing your Christmas cards. Don’t hesitate to be among the first to spread the festive cheer— the earlier your cards are sent, the longer they serve as effective advertisements for your business.

Purely Digital understands the importance of timely deliveries. Suppose you find yourself in need of assistance with postage and distribution. In that case, their dedicated team is just an email or phone call away, ready to ensure that your holiday prints reach their intended recipients seamlessly.

Early preparation is key – Contact Purely Digital today

Early preparation is often the key to success in the business world. By embracing the concept of early Christmas printing planning, you’re showcasing your organisational prowess and setting the stage for a seamless and prosperous holiday season. 

With Purely Digital by your side, each process step is guided by expertise and commitment to excellence, ensuring that your holiday prints leave a lasting impression on clients, partners, and prospects alike. Don’t be caught off guard—start your Christmas print preparations now, and let Purely Digital turn your visions into a festive reality.

How Printing Companies and Cybersecurity are mixing

Monday, May 8th, 2023

Printing companies can play a role in assisting businesses with cybersecurity in several ways. While scratchcards and large-format printing can have specific applications, in the below article, we provide some alternative ways in which printing companies can support cybersecurity efforts:

Secure Document Printing

Printing companies can help businesses print sensitive documents, such as contracts, financial reports, or legal documents, with enhanced security features. These features may include watermarks, holograms, tamper-evident materials, or special inks that can deter counterfeiting and ensure document authenticity.

ID Card Printing

Printing companies can assist in producing secure identification cards for employees, customers, or visitors. These cards can incorporate various security elements like holographic overlays, microprinting, UV inks, and barcode/QR code encoding to prevent unauthorised access and identity fraud.

Security Labels and Stickers

Furthermore, Printing companies can create customised security labels or stickers that businesses can use to seal packages, equipment, or sensitive documents. These labels may feature unique serial numbers, holograms, or tamper-evident designs to indicate if any unauthorised access or tampering has occurred.

Training Materials

Printing companies can produce informative and visually appealing materials like brochures, posters, or infographics that businesses can use to educate their employees about cybersecurity best practices. These materials can highlight password security, phishing awareness, data protection, and safe browsing habits.

Security Signage

While not limited to large format printing, printing companies can produce signage to reinforce security messages within the organisation. These signs can remind employees about the importance of data protection, adherence to security policies, or reporting suspicious activities.

What are scratchcards more known for?

It’s worth noting that scratchcards are more commonly associated with activities like lottery promotions or one-time password (OTP) distribution in specific industries. However, the secure transmission of passwords is generally done through encrypted channels or secure password management systems rather than physical methods like scratchcards.

In summary, printing companies can provide various security-enhancing solutions such as secure document printing, ID card printing, security labels, training materials, and signage to support businesses’ cybersecurity efforts.

So who are Purely Digital?

Purely Digital is a printing company that specialises in providing innovative solutions for cybersecurity, including the secure sharing of passwords using scratchcards. Our approach aims to address the challenge of transmitting sensitive login credentials securely and conveniently.

We offer scratchcards as a secure method for organisation password distribution. The scratchcards are designed to resemble traditional lottery-style scratch-off cards. Each card contains a unique password that is concealed by a secure coating. Users can reveal the password by scratching off the coating, ensuring that the information remains protected until it is needed.

How printing companies can help with cybersecurity

This approach offers several advantages in terms of cybersecurity:

Physical Distribution

By utilising scratchcards, Purely Digital enables businesses to distribute passwords physically rather than relying on potentially vulnerable digital channels. This reduces the risk of interception or unauthorised access to sensitive login credentials.

Convenience and Accessibility

The scratchcards provide a user-friendly method for employees to receive passwords. The physical nature of the cards allows for easy distribution to individuals, ensuring that each person gets their unique password securely.

Tamper-Evident Design

The scratch-off coating on the cards ensures that any tampering attempts are evident. If someone tries to remove and reseal the layer, the manipulation will be noticeable. This helps maintain the integrity of the password distribution process and prevents unauthorised individuals from tampering with the cards.

It’s important to note that while using scratchcards for password distribution can be a unique and creative solution, it may only be suitable for some organisations or situations. The applicability of this method may depend on factors such as the number of users, the frequency of password changes, and the specific security requirements of the business.

So why use Purely Digital?

Ultimately, Purely Digital offers an innovative solution to address the challenge of securely sharing passwords through scratchcards. This approach provides a physical and tamper-evident method for distributing login credentials, reducing the risks associated with digital transmission. However, businesses should evaluate their specific needs and consider consulting with cybersecurity professionals to determine the most appropriate and effective methods for password management within their organisation.

Colours in Printing: How we can help with your branding

Monday, April 3rd, 2023
Purely Digital can help with your branding and choosing the right colours if you are printing with colours.

Using colour in branding is a critical element that can impact how a brand is perceived by its target audience. For example, if you want to portray yourself as a masculine brand, then colours like red and black would work. However, green and yellow are often associated with more feminine and friendly brands. Different colours can evoke other emotions, and understanding the psychology behind each colour can help brands create a more effective and memorable brand identity. Below, we discuss what colours mean to each audience and why it matters for your brand regarding colour printing.

Colours in printing: Starting with Red – Danger or passion?

Red, for example, is often associated with passion, excitement, and urgency. Whilst English students and teachers will talk about red being thought of as dangerous, in terms of branding, there is an element of speed and excitement. As a result, brands that use red in their branding, such as Coca-Cola or Netflix, may be trying to convey a sense of energy or speed to their customers. Perhaps the best example would be an F1 team like Ferrari. The Ferrari brand is often associated with red, and speed. It’s a prime example of why colours matter in branding. All Ferrari-printed stationery and merchandise is also in red.

Have trust in blue

Blue, on the other hand, is often associated with trust, reliability, and professionalism. Brands like IBM and Dell use blue in their branding to convey a sense of stability and trustworthiness. Being trustworthy and reliable is important for technology brands, so we can also add Hewlett Packard as a prime example of using blue to add trust to the customer. Even their merchandise and some laptops come in blue, but it is the stationery which is always printed in the colour blue. Interesting!

Grow your brand with Green branding

Green is associated with nature, growth, and sustainability, making it a popular choice for health and wellness brands or those promoting eco-friendly products. Companies like Whole Foods or The Body Shop use green branding to appeal to environmentally-conscious consumers.

Yellow for happy, creative social media brands

Yellow is often associated with happiness, optimism, and creativity. Therefore, brands that use yellow in their brandings, such as McDonald’s or Ikea, may be trying to convey a sense of playfulness or creativity to their customers. Purely Digital often deal with clients who want their leaflets and flyers to have a tinge of yellow on them.

Black for business cards and luxury brands

Finally, black is often associated with luxury, sophistication, and exclusivity. Brands like Chanel or Apple use black in their branding to create a sense of elegance and exclusivity. Black is often the go-to for businesses with business cards, also. Many printing companies, including us, often receive requests for business cards to be printed in black.

Printing in Colours – Why it is important for your brand

Understanding the psychology of colour in branding can help businesses create a powerful and effective brand identity that resonates with their target audience. By carefully choosing colours that align with their brand values and messaging, brands can create a visual identity that looks great and communicates their brand’s personality and values to their customers. It’s all good and well being visible online, but you need to convert the customer as well. The right colours and branding can help convert users and visitors to your website. Digital marketing and branding will always go hand in hand!

Why is colour psychology so important in branding

In conclusion, understanding the psychology behind colour in branding is critical for businesses looking to create a solid and compelling brand identity. Different colours can evoke other emotions and associations, influencing how customers perceive and interact with a brand. By carefully selecting colours that align with their brand values and messaging, businesses can create a visual identity that looks great. This helps them to effectively communicate their brand’s personality and values to their target audience. By leveraging the power of colour psychology in branding, businesses can differentiate themselves from their competitors. Plus, they are able to build a stronger connection with their customers, and ultimately achieve tremendous success in the marketplace.

Contact Purely Digital about printing in colours

Speak to Purely Digital about the right printing materials for you. We are full of creative print ideas which could help enhance your printed promotional material. Find us at the details below and we’ll see just how much we can help you!

Tel: 01332 299553

Email: sales@purelydigital.co.uk

Why it is cheaper to work with companies outside of London?

Monday, March 6th, 2023

There are several reasons why it may be cheaper to work with companies outside of London. There are some particular industries in which London is highlighted as being more expensive, including the printing industry. Printing companies in London are more expensive because their overheads and outgoings are more. Use companies who deliver to London instead. Here’s why companies outside of London are better to work with:

  1. Lower operating costs: Companies outside of London often have lower operating expenses, such as rent, utilities, and salaries. This is because living costs are generally lower outside of London, so businesses can offer higher wages and charge less for their services.
  2. Lower taxes: Many areas outside of London have lower tax rates, including business rates and corporate taxes. This can reduce the overall cost of doing business. If companies can deliver products into London rather than base themselves in there, their products and services can be cheaper.
  3. Lower competition: Depending on the industry, there may be less competition outside London. Companies can charge less for their services or products as they do not compete with many other businesses.
  4. Lower transport costs: Transport costs can be high, particularly for companies that rely on moving goods or travel for work. Companies outside London may have lower transport costs due to less congestion, shorter travel distances, and lower fuel costs.
  5. More flexible workforce: Companies outside of London may have access to a more flexible workforce, as there is often a larger pool of workers willing to work part-time or freelance. This can help reduce overall labour costs, as businesses only need to pay for the required time and services.

Many factors contribute to the lower cost of doing business outside of London. However, it is essential to note that every business is different, and the cost savings may vary depending on the specific industry, location, and other factors.

Are materials cheaper to buy in London, or is it just office space which is more affordable?

The cost of materials can vary depending on various factors, including the type of material, the supplier, and the location. However, generally speaking, the price of materials is relatively high in London compared to other areas of the UK.

However, the cost of office space is typically higher in London than in other parts of the UK. This is because London is a central business hub with a high demand for office space, which drives up prices. As a result, businesses in London may need to pay significantly more for office space than businesses in other areas.

The cost of office space is just one of many factors businesses must consider when deciding where to operate. Other factors, such as labour costs, taxes, and access to markets and suppliers, may also influence a business’ decision. Ultimately, companies need to weigh the pros and cons of different locations to determine the best option for their specific needs and budget.

Can you purchase all your printing materials from the UK?

Yes, purchasing all your printing materials from the UK is possible. The UK has a well-established printing industry, with a range of suppliers and manufacturers offering a variety of printing materials, including paper, ink, toner, and other consumables.

Many UK-based printing material suppliers offer online purchasing and delivery services, making ordering and receiving the materials you need for your printing projects easy. Some suppliers may also offer competitive pricing and discounts for bulk orders, which can help you save money on printing costs.

However, it is worth noting that some specialised printing materials may not be available in the UK or may need to be imported from other countries. In such cases, sourcing materials from international suppliers may be necessary.

Overall, while it is possible to purchase all your printing materials from the UK, it is crucial to research suppliers carefully and compares prices to ensure you are getting the best value for your money. This is something where Purely Digital excels. You can check out our reviews to see why we’re ranked as one of the best. Choose Purely Digital as your printing company of choice, rather than other printing companies in London.

Can I use a printing company to print my business cards even if they are not based in London?

Yes, you can use a printing company based outside of London to print your business cards. Many printing companies in the UK offer online services that allow customers to order and customise their business cards online, regardless of their location.

In fact, using a printing company outside of London may offer some advantages, such as lower costs and faster turnaround times. As mentioned earlier, operating costs can be lower outside of London, resulting in lower printing costs. Additionally, some printing companies may have faster turnaround times due to their more streamlined processes or proximity to your location.

When choosing a printing company to print your business cards, it is crucial to consider factors such as quality, pricing, turnaround time, and customer service. Be sure to research different printing companies, read reviews from previous customers, and compare pricing and services to find the best option for your needs.

Are Purely Digital trustworthy and reliable?

There are some steps you can take to evaluate the trustworthiness and reliability of a printing company, such as Purely Digital, before deciding to use our services:

  1. Check our website for information about the company’s history, services, and contact information. A reputable company should have a professional-looking website that is easy to navigate and provides clear information.
  2. Read customer reviews: Look for reviews from previous customers on our website, social media pages, or other review sites. Respond to positive and negative thoughts, and see how the company responds to customer feedback.
  3. Check our credentials: Look for certifications, awards, or other recognition the company has received. This can indicate their level of expertise and commitment to quality.
  4. Get a quote: Contact Purely Digital and request a quote for your project. A reliable company should be able to provide a detailed and transparent quote that outlines all costs and services.

By researching and evaluating the above factors, you can decide whether a printing company like Purely Digital is trustworthy and reliable.

Should I use the same company for my business cards that I would for wedding invites?

While using the same company for your business cards and wedding invitations is possible, there may be better options.

Business cards and wedding invitations have different design requirements and target audiences, so using other companies that specialise in each area may be more appropriate. For example, a company specialising in business card printing may need more expertise or design options for wedding invitations, which require a more personalised and formal touch.

Additionally, using different companies may give you more flexibility in pricing, quality, and delivery options. For example, you can find a company offering competitive pricing and high-quality services for one type of project but not the other.

Choosing the same company for your business cards and wedding invitations will depend on your specific needs and preferences. If you are happy with the company’s services and pricing for both projects, and they can meet your design and quality requirements, then using the same company may be convenient. However, if you have specific requirements for each project, it may be better to use different companies that specialise in each area.

What should I look for in customer reviews from printing companies?

When reading customer reviews from printing companies, there are several things to look for that can help you evaluate the quality and reliability of the company’s services. Here are some key things to keep in mind:

  1. Quality of printing: Look for reviews that mention the quality of the printing work, such as the sharpness of images, colour accuracy, and overall print quality.
  2. Turnaround time: Look for reviews that mention the company’s turnaround time, including how quickly they completed the project and whether they met any deadlines.
  3. Customer service: Look for reviews that mention the level of customer service provided by the company, such as how responsive they were to questions or concerns, whether they were friendly and professional, and whether they offered helpful advice.
  4. Pricing: Look for reviews that mention the company’s pricing, including whether they were competitive and whether there were any hidden fees or charges.
  5. Communication: Look for reviews that mention the company’s communication throughout the printing process, including how well they kept the customer informed of progress and any issues.
  6. Overall experience: Look for reviews that comprehensively evaluate the customer’s experience with the company, including whether they would use them again and recommend them to others.

By keeping these factors in mind when reading customer reviews, you can better understand the quality and reliability of a printing company’s services and decide whether to use their services for your printing needs. Wherever you are in the UK, we offer a great service as though we were one of the printing companies in London.

Choose Purely Digital over printing companies in London

You should choose Purely Digital over printing companies in London because we can deliver into London. We offer far cheaper prices than those in London, and there is no drop in quality. Andy and the team do their best to ensure that companies based in London get higher-quality products at affordable prices.