Posts Tagged ‘Purely Digital’

Why Business Cards Can Be Good For SEO

Tuesday, July 5th, 2022

Business cards have always been a staple of an entrepreneur or businessperson’s life. Whether it be passed around at networking events or slipped through someone’s door, it is a great way to ensure they are remembered. Some keep it simple and just go for a standard business card. This contains names and contact details. Other companies and employees liked to go a bit more out there. They were fans of glossing up the cards, which was slightly more expensive, but did mean that they stood out from the crowd. However, there was no right or wrong way to do it, it was all about keeping in touch with your brand.

Business cards printed by Purely Digital

Nowadays, there has been such an advancement in technology, that business cards can be beneficial for your website’s SEO. How does that work? We can hear you asking. Well, continue reading and we’ll explain what to do to make the most of your business cards.

What makes a good business card?

A business card is your first point of call with a potential client. In a world where first impressions are everything, a business card can make or break that working relationship.

Functional and correct

Let’s start with the obvious when discussing what makes a good business card. It needs to be proofread and contain no grammar or spelling mistakes. With a small amount of text, these will be easy to spot. Spelling and grammar usually signify carelessness, and as business cards are an expense, you need to make sure they are done correctly the first time.

A functional business card does not even have to take up a huge chunk of your budget. Purely Digital make sure we get a full brief from you before providing a detailed quote. As long as the spelling is correct and the details are on there, we can help you shout about your business to potential leads.

Informative business cards

For it to be functional, it needs to be correct. Next up, it also needs to be informative. You’d be surprised how many people order business cards with just their company name on them. No acknowledgement of any contact details. That’s great and all, but how is someone supposed to remember you or get hold of you? It might have been a great pitch, but that card is likely to end up in the bin or be used as a ruler on someone’s desk.

Stick in the memory

A lot of business stationery tends to end up on someone’s desk at home or in the office. Whilst this can be a good thing, you do not want it to be a paperweight until something better comes along. You want your brand to be remembered. At that networking event, a lead was mesmerised by your card because your card was unique and importantly high-quality.

That’s the thing with business cards and any stationery, the designs can be fantastic, but it is also about how it comes out in the print. A sub-standard printing service can be of detriment to your business.

With Purely Digital, we only deliver a high-quality printing service, meaning your branded stationery and business cards will be built to impress. Check out some examples below.

How can Business Cards be good for SEO?

So, we’ve talked about the design and what needs to be on a business card to make it stand out. We know that they need to be informative, functional, and memorable. Well, now they can do so much more.

SEO stands for Search Engine Optimisation and is all about the quality of your website. Your website needs to be optimised to get traffic to your site. You also want your audience to be engaged on your site and not click off straight away. This all sounds great, doesn’t it? But how on earth do business cards impact your digital website?

QR codes on your business cards

It’s 2022. The digital age has arrived. A lot of digital marketing agencies are now starting to catch on to just how much innovation there can be with business stationery. Although it is always good to have glossy pens, notepads, and cards, they can also be efficient in your marketing strategies.

On business cards today, you can have your name, your company and then a QR code. Plus, your logo to make it eye-catching of course! But you do not need to fill up your card with details anymore. An agency or business can simply build a landing page or contact form with a designated URL. From there, a QR code can be generated onto the business card. At a networking event, all you’d then need to do is provide a business card to a potential lead and they can scan the QR code using their smartphone. Once that’s generated, the contact form will load up on their screen and they can fill out any details and information that they feel necessary.

It really is that simple. It can stop the to-ing and fro-ing between emails and ensures people have the right emails etc. So once that person goes home with your business card, if they’ve not already, they can just load up the contact form and get in touch that way. Simple!

But how does this help SEO?

Well, it’s a fine way of getting people onto your website. At the end of the day, all Google wants to do is see what people think of your website. If more people are heading over to the domain and are filling out forms, then they are spending time on your website. That’s the main aim of SEO, and the most finite way of ensuring your website is seen by other companies.

For more information on designs, styles, and types of business cards, check out Purely Digital’s business card product page and get in touch for a quote.

2022 – An alternative way to share your passwords

Monday, June 6th, 2022

Cybersecurity has never been more important for businesses around the world. Since the coronavirus pandemic rocked the world in 2020, many companies have opted to work remotely. Although this clearly has plenty of benefits, there are also some negatives to consider which could impact your business.

There are arguments for and against working remotely, mainly relating to efficiency and trust, but other aspects need to be considered. This includes cybersecurity and how safe working digitally can really be for your business. A recent study by Tessian found that one-third of employees admitted they had picked up bad security habits while working at home, but 89% still expressed a preference for working remotely during the week. One-quarter of employees also said they would not report mistakes. IT leaders, therefore, need to address changes to employees’ security habits if they are to continue hybrid working arrangements without the huge risk to the cybersecurity of the business.

The need for increased security measures hasn’t escaped us here at Purely Digital; that’s why we’ve been helping companies transfer their passwords physically, both helping companies strengthen the passwords used by employees and reducing the risks of them being intercepted by cybercriminals. Sounds interesting, doesn’t it? Carry on reading to learn more about sharing passwords in the form of scratch cards with Purely Digital.

How can you physically transfer a password?

We are well beyond the age of writing down a password on a notepad and handing it over. Instead, many companies opt to use password manager tools which are encrypted to ensure that passwords are kept safe. However, whilst these are a good idea, they are only good once you have stored and saved the password.

The tricky part for many companies is sending passwords to individuals electronically and digitally. If, for example, you want to send someone a password and logins via email, it can end up in the wrong hands. The sender may accidentally email the wrong person, or the message may be intercepted by a cybercriminal.

Well, that no longer has to be the case. In recent years, IT departments have opted to send passwords via mail to their employees. This is more secure than it sounds! Passwords can be sent as a scratch card making it a completely secure way to send and receive this information. If passwords are received with any part of the scratch-off panel removed, they are void, if not, you know they have not been seen by anyone other than the intended recipient.

Tim Sandler, Tession CEO and co-founder said that “IT leaders need to prioritise building a security culture that empowers people to work securely and productively and understand how to encourage long-lasting behavioural change over time if they’re going to thrive in this new way of working.”

Using scratch cards to communicate secure passwords and log-in information is a great way to reinforce your company’s serious attitude regarding the importance of online security and are a user-friendly way to exchange information with employees, encouraging them to consider and change their own behaviour in relation to cybersecurity.

How do Purely Digital scratchcards work?

Scratch cards work as a powerful marketing tool for your business; but they don’t have to be used or considered purely marketing tools. At Purely Digital, our scratch card service has helped clients worldwide create innovative marketing campaigns for their businesses.  However, using them to exchange secure information is becoming increasingly popular; and because of our expertise using them for marketing promotions, you can be confident that they can be beautifully designed, with gold or silver scratch-off areas, to reflect the branding and values of your business too. Take a look at our Purely Digital scratchcards product page to see what we are talking about.

A scratch card does not always have to be about winning the lottery and a million pounds (although that would be nice!). So let Purely Digital scratchcards help you keep your passwords safe and secure via transferring them through physical cards.

Example of security code

Ideal for start-ups

Some companies will have state-of-the-art cyber and network security. However, as a small start-up or a company with a small budget, it is unlikely you have extensive security protocols in place. You might be sharing passwords over email or via a spreadsheet, for example.

This should be a big no-no. Although we don’t proclaim to be cybersecurity experts, Team Purely is fully aware of the pitfalls of sharing confidential data over the PC. We are so keen to let companies know of the password sharing available ideas. With remote working becoming increasingly popular, it has never been more important to be more protective of your passwords. The money spent on password sharing scratch cards will save you money in the long term, reducing the chances of your data being compromised.

We Love Quoting at Purely Digital

For us, there is no project too big or too complex. So get in touch, and we can help make your next project possible! Contact us here to see how Purely Digital can help you with scratchcards or other requirements.

Printed Vinyl Flooring – Stand out from the competition at your next Exhibition or Trade Show!

Wednesday, May 11th, 2022

Custom printed vinyl flooring can bring your exhibition stand to life and help you stand out from your competitors in a busy exhibition environment! After all the admin and logistics are sorted, carefully considering the interior décor at your show is vital to ensure you make the most of your space. 

Most exhibitors spend a lot of time thinking about the backdrop, shelving, display areas and items they want to showcase but completely overlook the potential of the floor area! If this is not considered part of your design, you are wasting a golden opportunity to create a complete brand experience for your customers or visitors. 

Our printed vinyl flooring is printed to your exact specifications, so you can be as creative as you please. For example, perhaps your brand sells swimwear, and you’d like the floor to look like you were walking on a Caribbean beach? Or safety equipment, so you’d like the customers to feel like they were walking on scaffolding high above a building or on a rope bridge above a valley?

Where has printed vinyl flooring been used before? 

Delighted customer; Doyen Tea, recently commissioned our bespoke vinyl flooring for the London Food & Drink Expo. Their flooring made customers feel like they were standing on a tea plantation, and it worked brilliantly as a talking point. “Customers commented on the creative use we had made of the floor space on our stand. It was completely different from the other vendors and gave our booth a really immersive look and feel – we are thrilled and are looking forward to using it at all our exhibitions going forward.”

Creative use of the floor space can really leave an imprint on a visitor or customer, meaning you maximise the marketing space available to you and help you stand out from your competitors in a busy, cluttered trade show environment. 

events printed vinyl flooring

Hard-wearing and durable, the flooring also still looks great despite the volume of footfall, and as it can be easily rolled up and stored in between shows, it’s a cost-effective solution too!

And it isn’t just exhibition space that can benefit from this innovative design solution. Read on to discover how a custom-designed vinyl floor can help your business…

Printed vinyl flooring in a retail environment

Custom printed flooring… whatever your business!

As you can see from the pictures above, this bespoke printed flooring option allows you to turn a blank canvas into something extraordinary. More examples are on our printed flooring product page, but hopefully, you get the gist… we can print the flooring to your exact specifications; you are in complete control, and the only limit is your imagination!

So where else could you use it? Where else could you turn an otherwise blank space into a remarkable and engaging marketing tool?

Bespoke flooring for Retail environments 

Make every inch of your retail environment work for you by transforming the otherwise blank floor space into something eye-catching! For the shop floor or perhaps even your shop window, creative use of the floor space helps not only enhance the products you have on offer, but also the overall shopping experience for customers, contributing positively to their understanding of your business! This could also be utilised in shopping centres, cinemas or outdoor areas to grab attention or advertise your brand. 

Retail printed vinyl flooring by Purely Digital

Museum Exhibition and Gallery spaces for custom flooring

Personalised vinyl flooring for museum and gallery spaces can really help create the staging for your display. It can also be the perfect way to guide visitors in a particular direction around your exhibit or separate specific sections and zones…. A great alternative to using floor tape! Not only will it look spectacular, but this type of printing also helps to contribute to the overall experience of your customers or visitors. Don’t worry; a custom printed vinyl floor does not mean you are stuck with it for life. On the contrary, that is the beauty of it. These floors can be used for travelling or temporary exhibitions and can be easily rolled up and stored between uses. 

Set design for Events, Stages, Films & TV

Our flooring can also be used as part of a set design to help create the look of a particular scene or brand a staging setup… the options are limitless! The flooring is robust, anti-slip, flame retardant and can be rolled up and stored if you are sharing show space with other artists or productions. 

Directional flooring for Hospitals and Healthcare

Our flooring is anti-bacterial, flame retardant and anti-slip! Perfect for healthcare facilities which are often vast and complex buildings that are difficult to navigate for patients. Utilising our flooring to help mark out waiting areas or different zones can be an invaluable tool for those who perhaps would otherwise struggle to read signage. Graphics, logos, colours, images and text can all be used to help define areas, offer directions, or perhaps provide some welcome fun for children to play on whilst waiting for appointments. 

Promote your brand with printed vinyl flooring

Great marketing can really make your business grow in the 21st century. You want to create eye-grabbing promotional brand materials that help you stick in the mind of your customers. There’s no point in delivering an excellent product or service if no one knows about it!

Talk to Purely Digital about custom printed vinyl flooring

Have a vision of what you want your flooring to look like? Talk to us at Purely Digital, and we can talk you through the brief of what we need. If you need inspiration, head to the bespoke vinyl flooring page. However, if you just want more details, fill out the form on our contact page or call us on 01332 299553.

PURELY BUSINESS AS USUAL

Friday, June 19th, 2020

THINGS ARE CERTAINLY DIFFERENT RIGHT NOW, BUT IT’S BUSINESS AS USUAL FOR PURELY DIGITAL AND OUR CUSTOMERS.

Like many businesses out there, we’re adapting to this ‘new normal’ — rethinking and revising the way we do business and doing everything we can to keep our staff, partners and customers safe.

For the most part, it’s business as usual. We’re still taking face-to-face meetings with all our customers who request them, adhering to COVID safety regulations. At the same time, we also understand that not everybody can meet in person, which is why all customers can request virtual meetings with our team via Zoom, Skype or Microsoft Teams.

We are also able to provide COVID safety signage and display for businesses, NHS, schools and other areas where staff and visitor safety remains a top priority. These include COVID banner stands, COVID floor stickers and COVID wall posters, to name a few.

Get in touch to speak to our team about COVID safety signage. Or talk to us about arranging a virtual meeting to discuss your next print project!

World Earth Day

Friday, April 26th, 2019

EVEN THOUGH WORLD EARTH DAY HAS PASSED, WE HAVE MADE IT OUR MISSION TO CONTINUE DOING OUR PART TO SAVE THE PLANET WE CALL HOME. 

With the threat of climate change being more evident than ever, it’s time we all did our bit in planting the seeds to a sustainable future. Our world is slowly dying from pollution caused by harmful emissions and deforestation, but we have a chance to do something about it before it’s too late.

World Earth Day is held on the 22nd of April every year, and 2020 will mark the 50th anniversary of this incredible day. They work all year round, doing their part to solve our climate change, plastic pollution, and protecting our endangered species. Not only that, they aim to broaden their efforts through means such as education in order to inspire the environmental movement to get their message across.

Making a difference can seem daunting or impossible like you wouldn’t make a big difference, but small simple acts such as only using reusable bags, changing to a green energy provider, cycling to work, or simply planting more flowers can make a tremendous difference.

Today, our amazing team have chosen to make a difference by cycling to work. Not only does it benefit the planet, as it is an ecological form of transport that does no harm to our environment or atmosphere, but it also benefits our team as a fantastic way to keeping fit and healthy.

Here at Purely Digital, we do everything we can to make a difference in saving our planet. For example, we are part of the Carbon Capture scheme, which works in conjunction with the Woodlands Trust to create new areas of native woodland and mitigate CO2 emissions.

We have even changed our energy provider to Bulb who only provides green energy to all their customers. This not only helps us, but it also gives our clients the knowledge that they are also helping to combat climate change and in turn, helping the planet just by getting their prints from us.

Why not take a look at our dedicated page to see what our Purely Green initiative is all about, including details of how we help the environment and what the Carbon Capture scheme involves. In the meantime, everybody here at Team Purely will be working hard and doing their part to save the planet we call home.

Purely brilliant awards

Wednesday, March 13th, 2019

LAST MONTH, PURELY DIGITAL HAD THE PRIVILEGE TO BE INVOLVED WITH THE DERBY MAINFRAME AWARDS. PRODUCING SOME VERY BEAUTIFUL PIECES AWARDED TO EVERYBODY SHORTLISTED AT THIS YEAR’S EVENT. 

February and March is awards season. That means the films you’ve never heard of clean up at the Oscars, and the music you hate wins big at Brits. At least that’s how we remember it.

But there’s one event this year that’s got everybody at Team Purely on tender hooks. The Mainframe Awards is a celebration of Derby’s creative and digital industries — and this year, we had the privilege of producing the awards handed out to everybody shortlisted for the finals.

Each award has been meticulously crafted using a 3D printer, and is sculptured out of an environmentally friendly material. We wanted to ensure they were as sustainable as they are beautiful.

“We were absolutely thrilled when Mainframe asked us to be involved,” explains Purely Digital’s MD, Andrew Edmondson.

“The Mainframe Awards is a triumphant recognition of Derby’s flourishing creative professional community. It makes us proud to be a able to demonstrate our support in this very special way.”

Thanks to our in-house 3D printing capabilities, we were able to produce the awards handed out to everybody shortlisted at last week’s event in a very quick turnaround. The REPLICATOR+ is a phenomenal piece of kit that many of our customers are discovering the unique benefits of — producing high-quality 3D printed designs and fixtures, formed out of a non-toxic, degradable PLA that yields extremely polished finished results.

“Because of the rising demand for 3D printing, we’ve invested in our production capabilities, “ continues Andrew. “Our newly installed Makerbot Replicator+ allows for precision 3D printing of the best quality — no warps or curling.

“We wanted to deliver something truly special for the Mainframe Awards, and we’re very happy with the results. It was a huge pleasure to attend the shortlisting ceremony, and seeing the nominees receive their awards was a spectacular moment.”

The finals for the Mainframe Awards 2019 takes place in April. Categories include businesses and individuals who have shown innovation in the creative and digital sectors, as well as those who have helped to make Derby a city that is widely recognised for its innovations and achievements. For more information and key dates, visit mainframederby.co.uk.

At Purely Digital, we can’t wait to see our designs on show!

Purely’s Green Initiative

Wednesday, February 27th, 2019

WE ARE GOING PURELY GREEN! THIS MONTH WE HAVE SENT OUT WONDERFUL GIFTS OF JOY, AND WHAT BETTER WAY TO RECEIVE A GIFT THAN WITH A BIODEGRADABLE PACKAGE. 

As a well-established print company, we use a substantial amount of paper per year to create our bespoke prints. Although, with the current ecological changes, we thought it was time to take on our own green initiative.

We all play a key role towards our environment, but playing the right part is crucial. Even the littlest of changes can make a huge impact, whether you start cycling to work instead of driving or if you choose to recycle more, it all adds up.

We take our environmental responsibilities very seriously, which is why we’ve put the planet first. During Valentine’s, we sent out Valentine’s cards and pillow packs filled with heart sweets to our clients.

Becoming Purely Green – The first biodegradable plastic to appear on the market was in the 1980s 

When it came to making the pillow packs, we wanted to make sure they would be eco-friendly. In order to do this, we printed our pillow packs from 250gsm Symbol Freelife Satin stock. We guaranteed our pillow packs are completely biodegradable and recyclable. We always aim to avoid plastic packaging where possible to minimise plastic pollution.

There are many ways to make a difference to our environment, for example, we’ve changed our energy provider to a green energy provider called Bulb and we participate in the Woodland Trust’s carbon capture scheme. If you would like to learn more about why Purely Digital is going green, and what changes we are doing to make a difference then visit our page, Purely Green, to get the full coverage.

Here at Purely Digital, all of our products are printed and finished in-house to guarantee they are finished at the highest quality standards. To make certain our prints are up to standard we ensure they are printed on FSC paper, as well as being 100% ECF Virgin Fibre.

Cad-cutting our way through Halloween

Wednesday, November 14th, 2018

LAST MONTH’S HALLOWEEN SCARES GAVE PURELY DIGITAL THE PERFECT EXCUSE TO SHOW OFF THE QUALITY OF OUR NEW CAD-CUTTING MACHINE. 

October is the month of the spook, with all the weird and the wonderful costumes and decorations around, we thought it would only be right to add our own little treat to the mix.

With the arrival of our new cad-cutting machine we decided to put it to the ultimate test.

To show the quality and flawless finish this method can produce we decided we would use it to make our own expertly printed Halloween props.

First off, we made the bases using cardboard to get the shapes we desired, next we laminated the cardboard giving it a smoother texture before finally using the cad-cutting machine to get our finished products.

DID YOU KNOW THAT THE FIRST JACK O’LANTERNS WERE ORIGINALLY CARVED FROM TURNIPS RATHER THAN PUMPKINS? (AMAZING)

We’ve adored working on these little props, but of course we leave the best till last!

The best part of our job is sending them out to their new homes. It brought us great delight to see everyone having so much fun with our little creations, just take a look for yourself!

For more info on our Cad-Cutting processes and machines, check out the Purely Digital website. Our team will always be happy to answer any questions that you may have, as well as provide a quote!

A Purely Parisian adventure — Thank you to everybody who supported us

Friday, August 10th, 2018

Back from his three-day cycle trip to Paris, Purely’s Managing Director shares his thoughts on the whole experience, the people who made it possible, and tells us what he’s got planned next. 

It seems like the summer of 2018 will be forever associated with triumphs across The Channel. Not only did France manage to secure victory in this year’s World Cup, but Purely’s very own Andrew Edmondson also had something to celebrate whilst visiting the nation’s capital; successfully crossing the finish line to a three-day cycle challenge — smashing his fundraising target in the process.

“I’m still buzzing from the whole experience,” says Andrew. “I suppose this is how Didier Deschamps probably felt. Well, maybe just a little bit.”

Deschamps is, of course, the manager who led France’s national team to victory. And just like him, Andrew had his very own winning team in form of Koobr’s Craig Barker and Chris Bastock from We Are Ghost.

“We’re all Derby companies, so giving back to the community we work in has always been a really big deal for us. Of course, this particular cause was something very personal to me.”

You’ll probably remember how we sat down with Andrew in the weeks leading up to his challenge to cycle from London to Paris; discussing his motivations for doing so; and raising funds for Derby Hospitals Charity following their suburb care after his heart attack last year.

More than two months later, and not only did the boys manage to cover the distance, they also surpassed Andrew’s fundraising target in the process. A phenomenal achievement all around.

“Right off the bat, I’ve got to thank everybody who supported us: everybody who donated; everybody who sent kind messages of encouragement; and everybody who — in some form or another — dedicated their own time to help us accomplish what we set out to do.

“I also have to give special mention to professional round-the-world cyclist Leigh Timmis, for all his guidance and training in the months leading up to the event. We couldn’t have done this without your involvement.

“And finally, I’d like to say a massive Thank You to Phil; our support vehicle and photographer. In addition to patiently trucking around after all of us, he captured some wonderful moments on camera, so we could share the whole experience with everybody right here.”

London, Dieppe, Beauvais to Paris

Day One saw the boys depart from London to Newhaven, where the boat was waiting to ferry them all the way to France.

“Anybody who has tried to navigate their way through London traffic will already know it can be a bit of a nightmare,” says Andrew. “But when you’re racing to catch a Ferry first thing in the morning… well, even Boris Johnson would agree a bike isn’t the most practical solution!

Once we were out of the city, however, the rolling country roads definitely helped with getting us back on track. We even made the boat in time for a few drinks to toast the voyage.

Without anymore boats or trains to catch (don’t worry, they didn’t cycle all the way down to London, in case you were wondering) Day Two was an enjoyable 70 mile ride through the quaint villages and beautiful countryside through Dieppe to Beauvais.

“It was around this time we stopped in a little village called Forges-Let Eaux. Phil had been providing vehicle support the entire time, and he was probably feeling just as fatigued as the rest of us.

“But this brief pause gave us the chance to take in some refreshments, enjoy our surroundings, and even catch some of France’s first group match of the 2018 World Cup. What could be more perfect?”

“The final day saw us ride into Paris after 57 miles of smooth cycling, until we hit the city traffic. But we persevered and made it to the Arc de Triomphe, giving us our first glimpse of the Eiffel Tower. Actually getting there, however, was a completely different story.

“It seemed to take a while until we reached our goal, weaving through the tourist and locals, but we eventually made it. That’s when it really hit me how far we’d all come.

“I can’t really put into words what this journey has meant to me. All I can say is how thankful I am to everybody who was part of it, and how much of an affirming experience this has been.

“More will follow, I’m sure. I’ve already got a few destinations in mind – and if we can continue to raise even more funds for good causes, well that makes it even more worthwhile.”

Purely Digital cycles to Paris in support of Derby Hospitals Charity

Thursday, May 17th, 2018

This June, Purely’s Managing Director will be cycling the 300km journey from London to Paris in support of Derby Hospitals Charity. Here Andrew Edmondson explains why this particular challenge is so important to him.

Open up your calendar and take a look at what’s happening in June, and you’ll find what is sure to be the biggest, most highly-anticipated sporting event in 2018. No, we’re not talking about the World Cup. We are, of course, referring to the 300km-long bike ride from London to Paris led by Purely Digital’s very own MD, Andrew Edmondson.

“It’s actually more like a marathon than a bike ride,” Andrew laughs, “but getting other people to come along is much easier when you say you’re going on a bike ride.”

Joined by friends across Derby’s business community, Andrew will be making the trip in support of Derby Hospitals Charity — raising much-needed funds for Derby Royal’s A&E Department

“In reality, I didn’t need to do any convincing. When I told people what I was planning, they were more than enthused to get involved. Especially when I explained my reasons for wanting to do it in the first place.”

Passionate about Derby Hospitals Charity

“As people who know me will already be aware, last year I had a heart attack. It was very out of he blue. However, I was assessed and underwent a procedure in a very short space of time.

“Thanks to the immediate actions of Derby Royal’s staff and medical team, the damage to my heart was greatly reduced and my overall recovery has been much quicker than it would have been otherwise.

“Everybody knows our hospitals are under tremendous pressure, and something Derby Royal isn’t budgeted for is a dedicated place where staff can visit and grab a little headspace from time to time.

“These people work in an extremely stressful, demanding environment, and it does affect them in ways most of us couldn’t possibly imagine.

“There are a few areas around the hospital where staff and the families of patients can go whenever they need it, but they’re in desperate need of restoration and I’d really like to be able to give them something more substantial and deserving.

“That’s why I got in touch with Kerry Brady at Derby Hospitals Charity, asking everybody to donate what they can, whilst hopefully demonstrating what can physically be accomplished when you receive the proper treatment and support.”

Of course, Andrew has always been a keen cyclist, and whether it was something he would be able to continue with was the first thing he asked his consultant cardiologist.

“In fact, he encouraged it,” says Andrew. “Now it’s something I incorporate even regularly than before, cycling to work instead of taking the regular commute — which is certainly quicker!

“I’ve dramatically tweaked my diet and, combined with the extra exercise, I feel fitter than ever. This entire experience has really changed my outlook..

Joining Andrew on his trip will be friends across the local business community, including Sean Price from Xuper, Chris Bastock from We Are Ghost, and Craig Barker from branding agency Koobr (main picture)

“Training is going really well. We all managed to finish last month’s Cycle Derby Sportive relatively quickly (pictured above). With a little more training before June, I’m confident we’ll make it to Paris in good time.”

Purely’s Tour de Paris

Setting off from St. Pancreas on June 15th, the group will make their way across the Channel and round-off their first day in Dieppe, France — cycling roughly 100km per day, before eventually arriving in Paris two days later.

Map-route

“It’s going to be a tough slog, for sure,” says Andrew, “but it will be equally rewarding on so many levels.

“I’ve been truly inspired by all the support I’ve received towards my recovery from numerous medical specialists, friends, and the rest of team at Purely Digital. Making this trip will be a testament to all these great things, and the perfect way to encapsulate what has otherwise been a significantly important journey.

“If we can raise some money to give something back to our hard-working hospitals and show them how much they mean to us — well, that will make it all the more worthwhile.”

Naturally, we’re all very excited here at Purely Headquarters and we wish Andrew and the rest of guys the very best of luck! We’d also like to take this opportunity to thank everybody who has shown their support on social media, and for all donations already received via Andrew’s Just Giving page — which you can visit here

We’ve still got a ways to go until we reach our £2,000 target, but there’s still plenty of time for you get involved and help us get there. So please dig deep, share Andrew’s story, and make some noise on social media.

Thank you.