Flyers are an excellent way to promote a service or special event and they are regularly used by businesses as a way to market what they can offer potential customers. To ensure your flyer captures the attention of a potential customer and doesn’t get filed in the bin, make sure you follow this simple checklist below.
Know your audience
Define who it is you want the flyer to appeal to and once you’ve made a list of the type of people that you want to engage with, make sure you use language in the flyer that will communicate directly with these people.
Special offers and events
If you’re promoting a special offer or event then include clear and concise details about the offer such as correct dates, prices, venue details and times and be sure to proofread this and the copy before sending it to a print company. Also, make sure you leave enough time for people to take advantage of it by organising the leaflet distribution well in advance and leave enough time for the designers and printers to complete their work.
Include logos/pictures
Make sure you include your company logo on the flyer and/or an image. Overcrowding a flyer with too much copy can be off-putting for the recipient so consider including some graphics on the flyer to catch their eye and convey a clear message.
Duplex printing
Flyers tend to be small but you can make the most of the space available by duplex printing so when it comes to printing the flyers, make sure you choose a company which has a high quality duplex colour printer so you can include everything you need whilst at the same time keeping it clean and clutter free.
Die cutting
Including die cutting in your flyer (cutting shapes into the flyer) is an excellent way to make it stand out from other leaflets that come through the letterbox. You can ask your printers to make suggestions for die cutting as they’ll be experienced in what will and won’t work for different sizes and formats. Clever use of die cutting to complement your design will help to gain the attention of your potential customers.