Happy New Year to you all from Purely Digital. Based in Derby, but reaching you all over the world, we are delighted to share a new blog on our new and refreshed website. And guess what, it’s all about the printing services we can offer to help with your branding! So, carry on reading and see how we can help your business in 2022. It’s not all about personal lifestyle choices in your new year resolutions, sometimes it can be about what you do in your business.
How do printing services help with your rebrand?
Ignoring the cliches, the new year is a great time for a rebrand of your business. Both online and offline (through printing), let’s see why branding can ultimately help your business. There are vital aspects of your brand which can help you to reach new goals, but also to ensure there are returning customers.
Whether it be through social media, a new website (have you noticed the Purely Digital designs here?) or through general communications that need to be printed, the new year is the time to start afresh.
Why is the new year the best time?
Now, just because you rebrand your website, it doesn’t mean there was something wrong with your existing brand. But in this generation, everybody loves something new and modern. Unfortunately, with recency bias prevalent in all things marketing, your business needs to move with the times. Customers and clients are always attracted by the next big thing. It happens to everyone, including the big hitters as explained in this article. The new year is the best time to do it as everybody is looking for something new. With new goals, you may need new signage, new stationery and even a new business card to keep you up to date with your new aims.
Here’s where it gets interesting. This article isn’t just about showing off our own new website design. No, it’s about how we can also help your brand move into 2022.
New offline branding for you
You may get a new website and new social media, but you also need to ensure everything else is in line. Why? Well, you don’t want an old business card or leaflet landing on someone’s doorstep and taking them through to a different website? That would likely lead the customer to confusion, and they could think they are on the wrong site.
Branded Stationery
Fortunately, Purely Digital can help with your branding through printing. During a rebrand, you’ll probably need new business cards, new leaflets and possibly even some branded stationery?
That last point is often overlooked by businesses. But take it from us, a personalised pen can go a long way to a conversion. You’re probably wondering how that would work. Well, let us tell you. Think of it like this. You go to a meeting with a potential client, or they come to your place of work… you want to stick in their mind. Your presentation will go down perfectly but they will still need time to think it over. That’s usual. So, when they get back to their office and they go to write up their notes from the meeting, what would be a better way to remind them of how good the meeting was then having them write it up using your branded stationery?
Leaflets
In a similar way to personalised stationery, a lovely leaflet is all about sticking in the brain of the customer. Leaflets that land on your customers’ doorsteps need to be eye-catching. You want to be the company that potential clients think about when they need a supplier in your industry.
It’s not all about the eye-catching graphics either. From our office in Derby, Purely Digital know that leaflets and flyers have been used as a marketing tool for decades with great success. That’s why when you come to us with a great design, we know how to give it the WOW factor.
We know what you’re thinking, in the digital age of online marketing and SEO, is there any room for leaflets through the door? The answer is yes, and in some industries, it is still integral to their marketing plan. It works well as a cost-effective and targeted way to promote your business. If you have any events coming up and you’re in the hospitality industry, we can help with your flyers. If you have a new product launch and want to send the message out to local estates, Purely Digital can help.
Additionally, if you are an internet provider and are looking to target new homes that will need broadband, what better way to be on their doorstep when you know they’re looking…? A nice leaflet on a lovely sheet of paper leading to your new website could be exactly what’s needed!
Get your key message to be read offline and online with specific and targeted marketing. Purely Digital look to help our local businesses as well as aboard.
Utilise these printing services and many more
So, we won’t drone on about all the printing services and products we offer, they’re all available to view on the homepage. But we do want you to understand how valuable printing can be if you are going through a branding project.
Your high-quality brand needs high-quality communications and output. To the naked eye, it might just be seen as a bit of paper, but we know it is much more. The right marketing with the right printed copy could be the conversion you need.
Remember, your printed marketing can end up on a desk, or on a fridge door as a constant reminder. Despite the digital age of SEO and retargeted ads, offline printing services and communication could be exactly what is helping your business to grow.
Contact us here or via telephone on 01332 299553. Our team will tell you everything you need to know about our printing services.