Making use of environmentally sound products such as paper and card that have been approved by the FSC®, or Forest Stewardship Council®, can have a rather beneficial impact on the image and success of your company or brand. The majority of people like to be environmentally friendly and so if they see that your company is doing its best to be environmentally friendly and minimise its carbon footprint then they will feel happy to use your services and will be happy to come back again or to refer your company to others.
Creating a strong first impression is very important in business and you want the first impression of your company or business to be a strong one and a good one. You will be familiar with some of the better techniques for making that first impression but there are also some smaller strategies that you can take into consideration. Making small changes can help maintain the good image that you give to clients and potential customers. You want to promote your business as being trustworthy and conscious of environmental issues and concerns that people have. You can do this by making sure that your paper products and office stationery are produced using responsibly sourced paper and use suppliers who have been approved by the Forest Stewardship Council®.
If you regularly send out promotional items to your customers or to promote interest in your brand and products then you might consider having these printed on paper which states clearly that it has been responsibly sourced. You can use a company who offer a print on demand service using approved paper so that you can send out promotional materials regularly and see if using FSC® approved materials increases the amount of business that your company receives as a result of sending out these materials. Similarly, if you and other employees in your office regularly hand out business cards to clients and customers you might want to use a print on demand service and have them produced on responsibly sourced paper. If somebody is handed a business card which clearly states that it has been printed on paper and card that has been responsibly sourced then it gives a particular impression of the person who handed it out. The card will demonstrate that the individual or business is one that is aware of environmental issues that concern the majority of people and is keen to do what they can to make sure that their business is as environmentally friendly as it can be.
If you switch to using stationary and paper products that are environmentally sound and are approved by various agencies and bodies then this will help to boost your brand identity and awareness. If potential customers have not quite decided whether they want to use your services or not then finding out that you are keen to address environmental issues may help to tip the balance in your favour and provide you with more business and more clients.
Here at Purely Digital, we take our responsibilities towards the environment very seriously. To make certain our prints are up to standard we ensure they are printed on FSC paper, as well as being 100% ECF Virgin Fibre. Although we are no longer FSC accredited, we have instead chosen to assign the fees paid through the administration of the FSC, to a scheme with the Woodland Trust called the Carbon Capture Scheme. You can read all about the Carbon Capture Scheme on our Purely Green page.