I’m loving the latest floral trends, bright vibrant shades and really pretty delicate details – it’s so upbeat and smiley, especially now the sun is finally shining! Influenced by the return of vintage fashions due to these austere ‘Back to British’ times, florals are still a growing design trend.

Magazines are full of it – you can’t turn a page without being wowed by a floral wallpaper design or a gorgeous cushion. But it doesn’t have to stop at beautifying your home, for me flowers are a perfect theme for cards, invitations, business cards – in fact all things paper! I’m inspired by the soft sherbet shades and bold prints.

Floral themes are so versatile ranging from the elegant and understated to detailed and sophisticated, rich with layers of complexity and colours. Add a cut out or embossing and the possibilities are endless! The problem is – how to choose?

At the weekend our boss Andy Edmondson divulged in a little ‘Alice in Wonderland’ inspired tea party. Designing and printing these rather special, and we think beautiful pack of cards birthday invitations for his daughter’s upcoming party.

It’s always important to remember who your audience is when designing any promotional pieces, and counting on the mad hatters who’ll be attending this 11 year olds party we think he’s got it spot on.